The reason why Columbia Pictures dare not hold a preview is mainly because in their opinion, "Star Wars" is really ugly, it is just a bad movie.

If the preview is held, the audience will see it at a glance. At that time, "Star Wars" is a bad movie and will never be concealed. In this way, its box office will not be considered.

On the contrary, if the preview is not held, the audience will be kept in the dark and keep them looking forward to it. At that time, you may still make a lot of money after the official release.

This kind of operation is like the movie version of "XX Apartment". During the promotion, it has been hyped up [the original crew, ten years of reunion], which makes fans excited. But after entering the theater, I realized that the so-called movie version is actually selling dog meat with the title of sheep.

The first day of the movie's release, the box office was 300 million yuan. Five days later, the box office was only 10 million yuan in a single day. But the total box office was 500 million yuan, which proved that the operations of film manufacturers and publishers were a bit boring, but they were still quite profitable.

...

Columbia Pictures insisted on not conducting the preview of "Star Wars", and only allowed Ye Jin, Harrison Ford and George Lucas to promote the promotion, using the reputation of the three to inspire the support of fans.

This approach is obviously overdrawing the reputation of the three. If "Star Wars" is indeed a bad movie and makes fans fooled, then there may be problems with the subsequent development of the three of them.

Of course, this is hard to say.

The movie version of "Xx Apartment" made fans foolish, and many fans angrily claimed that they had quit their fans. But when "Xx Apartment 5" was released, it still caused a ratings boom.

People are all those who forget to hurt after they heal their scars. There are many more fans who remember to eat and not beat them than those who wake up.

But even though he knows that overdraft is risky and that Columbia Pictures is cunning, Ye Jin, George Lucas and Harrison Ford still have to go for publicity.

Because overdrawing of fame is not scary, as long as there are subsequent works, fame will soon rise.

Just like those artists who have made negative news, such as Justin Bilbo, Miley Cyrus, Anne Hathaway, Taylor Swift, etc., popularity will have an impact, but it will not be fatal.

On the contrary, if Star Wars' box office is a mess, it will be a fatal blow to them. After all, no funders and filmmakers like to lose money.

...

Just after they had been vigorously promoting it for more than 20 days, "Star Wars" was officially released on September 15th.

Its release scale is as large as 2,000 theaters, far exceeding the 500 theaters stipulated in the contract.

This is because Columbia Pictures is preparing to make a ticket and leave. Before the fans can react, they can hurry up and sell a good box office.

Therefore, it arranged for two thousand theaters to screen the film at the beginning, which was much larger than the release of "Raiders of the Lost Ark".

In fact, the theaters in Asiatica are not optimistic about this movie, thinking that this movie is a bad movie and is likely to be unpopular. They originally did not plan to show it, but Columbia Pictures made a tough move.

It tells theater dealers that if they refuse to show Star Wars, it will not give them the screening rights of "Category III Contact".

This movie was a work that Stephen Spielberg began to conceive and create in 1973. It was originally called "watch    the       skies", and was originally scheduled to be a small-budget film about UFO believers.

Because of shooting "Jaws", Spielberg postponed the filming of the movie. When filming "Jaws", he changed the shooting idea of ​​"Watch    the      Skies" and prepared to make it into a high-level movie.

Afterwards, the project received support from Columbia Pictures and invested $2.7 million, and officially began shooting in 1976.

However, as the filming progressed, the crew encountered various troubles, such as hurricanes, lightning strikes, producers' drug-related problems, Columbia Pictures' shortage of funds, etc.

This also caused the production cost of the movie to rise steadily. From the previous estimate of 2.7 million US dollars to 19 million US dollars. The special effects cost alone is as high as 3.3 million US dollars.

Such a huge consumption made it almost impossible for Columbia Pictures, which was on the verge of bankruptcy, to support it. Therefore, in February 1977, it had no choice but to suspend the filming of this movie. This is also the reason why Stephen Spielberg was able to free up his hands to film "Raiders of the Lost Ark".

Later, Columbia Pictures eased the financial crisis by releasing the release of "Dragon Hard 2" and "Raiders of Lost Ark". Stephen Spielberg also confirmed his position as the leading director of commercial films with the big sale of "Rise of Lost Ark", which also caused Columbia Pictures to restart the production of "The Third Category of Contact".

The film will be completed soon.

Because it was created by Stephen Spielberg, and he has made a big name with movies such as "Jaws" and "Raiders of the Lost Ark", so major theater dealers are looking forward to this movie.

Therefore, I had to pinch my nose and accept the kidnap marketing of Columbia Pictures.

Just like when Columbia Pictures was forced to accept Ye Jin's kidnap marketing.

...

On September 15th, "Star Wars" was officially released.

On the day of release, Bai Ye Jin, Harrison Ford and George Lucas worked hard to promote for twenty consecutive days, as well as "Raiders of the Lost Ark" and "Dragon Hard 2" box office hits, and "Star Wars" performed pretty well on the first day.

On the first day of release, the average attendance rate was 60%, and the cumulative box office was 7.62 million US dollars.

The results are indeed quite good, but people are not in a hurry to be happy.

It was expected that the box office hit was a big hit on the first day.

The key is the results in the next few days.

If the box office declines sharply in the next few days, then it is estimated that the box office of Star Wars will be around tens of millions of dollars. If the box office declines slowly, you may be able to sell more money.

"It depends on how the box office performance the next day is." Ye Jin looked at George Lucas.

"I hope the fans can give more support." George Lucas looked forward to it.

When the movie was released today, he was running for promotion and did not go to the theater. He didn't know how the audience responded. To be honest, he didn't want to know either.

Because if he didn't know, he could still leave some thoughts in his heart. If the result was not as good as expected, it would be a huge blow to him. So for this day, he didn't answer a single call and didn't want to hear news about the movie.

...

Just when media, theater businessmen and four giants were sure that the single-day box office of "Star Wars" would plummet, the box office of the film did not drop but rose instead.

The box office reached 8.2 million US dollars the next day, much higher than the previous day.
Chapter completed!