710 [Forcing]
The planning department cannot produce good works, which makes Liang Shuyi very anxious.
Seeing that TVB is approaching, ATV's ratings war is approaching, and they have prepared sufficient ammunition. But they only have three works, "The Unforgiven", "Criminal Investigation Archives" and "Hong Kong Idol", which is really not enough to compete with others.
If she loses this time, it will be difficult for ATV to turn things around again. Moreover, it is difficult for her to explain to Ye Jin.
In fact, Liang Shuyi also considered asking Ye Jin for help again. He was a creative talent, and he took out a few scripts, which was enough for colleagues from the Planning Department to learn for several years.
However, considering that Ye Jin has already come up with four scripts, I feel embarrassed to speak to him. Besides, she is now the general manager of ATV and is planning her own affairs. If she can't even propose a few good plans and still asks for help from the boss Ye Jin, then she will be too failed.
Therefore, in the next few days, Liang Shuyi was ruthlessly urging the planning department, forcing them to hand over the good planning plan, forcing dozens of colleagues in the planning department to feel that they couldn't sleep well, and they couldn't eat well, and they were very bitter.
However, the well does not produce oil without pressure, and the person is light and fluttering without pressure.
Under her urge and force, the colleagues in the planning department finally burst out with their creative talent that surprised them, and the ideas they proposed improved more and more, which made Liang Shuyi finally see the dawn.
In fact, people are all brains. The employees of ATV Planning Department are not stupid to be honest compared to the wireless planning department. However, over the years, Li Di has become more conservative in the production of programs and rarely innovate. The routines of the series broadcast over the years have been similar.
For example, when "The Legend of Silkworms" becomes popular, there will be the same routine "The Hero Zhang Sanfeng"; when "The Love of the Earth" becomes popular, there will be the same routine "Bloody Mountain"; when "The Hero Huo Yuanjia" becomes popular, there will be the same routine "Ma Yongzhen"...
Most of the routines of these dramas are similar. Changes in names and costumes can basically be used as new stories. The reason why ATV does this is mainly to reduce risks.
Program innovation requires risk. Li's business conditions have not been very good over the years, with sluggish ratings and revenue declined. In this case, it naturally dares not take risks and focuses on stability. Therefore, after a drama becomes popular, the next drama will be the routine.
Such repetitive routines are naturally unattractive to the audience. And over time, the colleagues in the planning department have become rigid, and they will be more creative and put on the same pattern, without any freshness.
However, now that Liang Shuyi is urging her torment and tying her every day, her head is finally a little enlightened.
...
After a week of brain power collision, the ATV Planning Department finally burst into several sparks.
One is a series adapted from a well-known comic. "Dragon and Tiger Gate" is a work released by the famous cartoonist Huang Yulang in the 1970s. Its original name is "Little Hooligan".
Because there are a lot of violence and romantic elements in the comics, and the concepts such as [violence is prone to violence] are promoted, many readers imitate the plot in the comics and form groups, oppress the good, and cause very bad social impact.
In the mid-1970s, people with insight promoted the movement of [Purification of Comics], requiring the Hong Kong government to strengthen the censorship of comics, and called on comics to reduce violence, and the romance elements. Many serialized comics were cut in half.
Seeing this, Huang Yulang quickly changed the name of "Little Hooligan" and changed it to "Dragon and Tiger Gate", and moved the stage from Xiangjiang to Japan, which was only saved from a disaster.
Now "Dragon and Tiger Gate" has been serialized for twelve years. It can be said that it is well-known in Xiangjiang and is well-known to all women and children. Each issue has sales of more than 100,000 copies. To be honest, it is no less famous than Jin Yong's martial arts novels.
Moreover, there are also a large number of elements of Jin Yong's novels in "Dragon and Tiger Gate". For example, there are also Star Constellation Schools, Great Methods of Transformation, and among the top magical skills, there are Yijin Jing, Nine Yang Divine Power, and Nine Yin True Sutras...
In addition to being famous, "Dragon and Tiger Gate" has a very good story. It mainly tells the story of three good brothers Wang Xiaolong, Wang Xiaohu and Shiheilong, who are righteous, brave and fearless, fighting against evil elements.
Among them are plots of heroism and justice, practice and upgrade, as well as plots such as love, hate, and love, and encounters and treasure hunting, which are all popular plots for the audience. Therefore, Liang Shuyi believes that this comic is enough to compete with "The Legend of the Condor Heroes".
In fact, before, some people suggested adapting this comic into a TV series. However, because Hong Kong comics paintings are often exaggerated, they are obviously just martial arts comics, but they often collapse and the sky collapses and the earth collapses, so it is more troublesome to restore the comics and the investment is huge. So after this proposal was proposed, it was rejected by Li's senior management.
But this time, Liang Shuyi had Ye Jin as her backing, and the funds were not a problem, so this "Dragon and Tiger Gate" was officially arranged.
...
One is a TV series "The Eight Generals of Thousand Gates" planned by TVB "The King of Thousand Kings". It tells the story of He Jun, who was originally a rich young master, who was separated from his family due to war and was eventually rescued by the people of Thousand Gates and trained to be a generation of Thousand Gates geniuses and traveling around the world.
This story routine is imitated from Gu Long's representative work "The Two Prouds". "The Two Prouds" is a work released by Gu Long in 1966. It has caused a sensation after its release and became his first milestone in his creation.
"The Two Men of the Peerless" is extremely complete. From beginning to end, the plot is intertwined and climaxes are one after another. The quality alone is not inferior to any famous Jin Yong's work. The story of "The Eight Generals of Thousand Gates" is naturally more guaranteed.
In addition, the people of Xiangjiang themselves like to bet, and they usually like to bet on horses, play cards, and compete with dogs. Therefore, they are very disappointed with dramas with the theme of "gambling" and "deception".
At the beginning, ATV's "The Love of the Earth" had such a high rating, but it was defeated by the TVB's "King of Thousand Kings". So this time, Liang Shuyi was preparing to use her own way to cure her. She used the gambling drama "The Eight Generals of Thousand Gates" to increase the ratings of TVB's drama.
...
One is a comedy "Family Family" designed by the popular American drama "Happy Time" of Asiatica. It tells the story of about a dozen people who rented in the same house in the 1950s with different identities, occupations, regions and ages. The main focus is family affection, warmth and nostalgia.
The reason why Liang Shuyi planned this drama is that she felt that the TVB prepared was mostly family love and hatred dramas, love and hatred, intrigue, and torture the audience to death.
This type of drama is indeed good, but as the saying goes, too much is too little. It is all such dramas, and it makes the audience feel tired. And this "Secret Home" tells the story of the 1950s. These people from all over the world gathered in Xiangjiang, working hard, supporting and helping each other, everyone is for me, and I am for everyone.
The style is both warm and friendly, and I believe that audiences should like it.
Chapter completed!