"Add to the audience's opinions and improve them well?! You should have done this long ago." Xiao Runze not only did not calm down when he heard Tong Guowei say this, but instead he felt more angry. "Two months ago, our ratings were already behind. You only remember to ask the audience what they like?!"

Two months ago, ATV's "My Fair Princess" launched by ATV snatched the ratings of "Leaping the Eighteenth Floor", which caused the drama to end in a hurry, almost halfway.

Tong Guowei looked panicked. He had been the manager of the production department for five years and had never seen Xiao Runze so angry before. The so-called senior official level crushed someone to death, and he felt difficult to breathe and was almost suffocating.

When the others saw Xiao Runze getting angry. Although they were not aimed at him, they also felt sad that the rabbit died and the fox died.

The poor ratings of the program are not the responsibility of a department. Planning, production, artists, public relations, marketing... all departments cannot escape.

Therefore, they were also worried, afraid that Xiao Runze's anger would burn them at any time.

Just as everyone was uneasy, Xiao Runze put away his boundless anger and glanced at everyone and said, "Everyone, now it is no longer as good as before. After ATV is controlled by Ye Jin, everyone can see how it has developed in the past few months.

If we still lie on the credit book and think that we are the number one in Hong Kong, then we will not be far from a crushing defeat. ATV's yesterday may be our tomorrow.

So don’t slack off anymore. All departments must take action to improve the ratings of the program in a practical way. I will put aside my heavy words here. If anyone still has to just live by and be perfunctory, I will be punished no matter how high his status is or how much credit he has made in the past!”

When everyone heard him say this, they suddenly became anxious.

...

After the wireless high-level meeting ended, all departments took action immediately.

The Planning Department has created newer, more exciting and more in line with the public tastes; the Production Department has invested more funds and more energy in the production of the series, and must make the series more excellent; the Artist Department cooperates with all its efforts, not only providing the top artists to participate in the filming, but also sending a large number of artists to participate in the promotion of the series; the Public Relations Department does more publicity in newspapers, magazines, and radio stations to establish reputation for the series; the Marketing Department launches market research, absorbs audience opinions, and studies popular culture dynamics...

After all, Wireless is a large-scale TV station that has been established for fifteen years and has been ranked first in Xiangjiang for more than ten years. It is still very actionable.

With the joint efforts of all departments, the results will be immediate.

The marketing department first came up with a market research report. Through a survey of 3,000 citizens, the public still liked the book "The Legend of the Condor Heroes". About 18.7% of the people interviewed had read this book, about 70.2% had heard of this book, and the rest had never read it or heard of it.

Such data shows that the book "The Legend of the Condor Heroes" still has a strong mass base. You should know that even if you have read and heard of the four classics, you may not be able to reach this number by counting them nationwide.

However, the results of the investigation into the TV series "The Legend of the Condor Heroes" are not exciting.

When asked if he had watched the new version of "The Legend of the Condor Heroes", 80% of the people said they had watched it. Nearly 30% of these people watched "The Unforgiven" after looking at it; 70% of them had watched one episode in full; 60% had watched two episodes in full; 50% had watched three episodes in full. Only about 40% had watched them continuously.

When asked about the review of the new version of "The Legend of the Condor Heroes", the audience's feedback was still very good. Nearly 70% expressed satisfaction with this TV series and believed that the casting of this drama was still good.

Whether it is Yang Tiexin played by Xie Xian, Li Ping played by Su Xingxuan, Qiu Chuji played by Xia Yu, Bao Xiruo played by Li Siqi, Ke Zhene played by Jiang Yi, etc., they are still decent.

However, since the two male and female protagonists, the second male lead, the East Evil, the West Poison, the South Emperor and the North Beggar, the Old Naughty Boy, Qiu Qianchi and other important characters have not yet appeared, nearly 30% of the people expressed concern.

In addition, nearly 60% of the people are satisfied with the plot and think the plot is still very interesting. However, 40% of the people think that the plot of "The Legend of the Condor Heroes" is too dull.

When asked why they didn't watch this drama, nearly 60% of the people said they like "The Legend of the Condor Heroes", nearly 30% of the people thought that martial arts dramas were too rampant and were tired of watching such dramas, and nearly 10% said they didn't know the TV series "The Legend of the Condor Heroes".

When asked whether to prefer the TVB "The Legend of the Condor Heroes" or ATV's "Criminal Investigation Archives", nearly 50% of the people chose the "Criminal Investigation Archives".

There are two reasons they gave. One is that martial arts dramas such as "The Legend of the Condor Heroes" have been filmed too many times in recent years.

ATV and TVB are all filming, Jin Yong, Gu Long, Liang Yusheng, Wolongsheng, Liu Canyang... All the novels of famous artists have been adapted. In addition, original works such as "The Legend of Silkworm", "Tai Chi Zhang Sanfeng", "The Ranger Zhang Sanfeng", and "Young Huang Feihong" have caused martial arts dramas to become rampant. As long as the TV is turned on, a group of people are fighting, and it is rampant, making people not want to watch them again.

However, "Criminal Investigation Archives" is a detective drama with novel stories, compact plots, and suspense, which is much more interesting than ordinary martial arts dramas.

Second, "Criminal Investigation Archives" plays two episodes every night, which is large in volume and full. Although it is not completely satisfying, it is undoubtedly much more enjoyable than "The Legend of the Condor Heroes" stretching one episode a day.

When asked what suggestions were made for "The Legend of the Condor Heroes", nearly 40% of the people said it was not important, and 30% of the people suggested adding fighting scenes, believing that martial arts dramas were not good without fighting; 20% of the people suggested reducing fighting scenes, believing that fighting scenes were boring and easy to teach children; 10% of the people suggested adding emotional scenes, and they believed that the reason why Jin Yong's martial arts novels are unique is because they have excellent descriptions of the relationship between men and women, so they should focus on strengthening its characteristics.

...

Seeing this investigation report, the senior executives of the wireless industry looked a little solemn.

Among the 3,000 surveyed, only 40% continued to watch "The Legend of the Condor Heroes"; nearly 60% preferred "The Unforgiven"; nearly 50% preferred "Criminal Investigation Archives"; nearly 30% believed that martial arts dramas were too rampant...

These data are really shocking.

"Look, look, 30% of the people think that martial arts dramas are too rampant and have become disgusted with them, but we are still kept in the dark." Xiao Runze said disappointedly, "What exactly does your marketing department and planning department eat? Why can't you grasp the market trends? Why can't you cater to the audience's tastes?

No wonder the ratings of "The Legend of the Condor Heroes" are so poor. After so many martial arts dramas are eaten, the audience's appetite has long been bursting!"
Chapter completed!