Time comes February 1983.

Harrison Ford completed the promotional work of "Raiders of the Lost Ark 2", officially returned to the crew to film, and resumed work in full. After a month and a half of release, the total box office of this movie in North America was $210 million, which can be regarded as a very good result.

Adding to the box office outside Shanghai, it is estimated that "Raiders of the Lost Ark 2" will win a box office of 300 million to 400 million US dollars, which is no problem. Its total investment is only 28 million US dollars, which is equivalent to earning ten times the box office.

This does not include peripheral product development, videotape release, and TV station copyrights. It is estimated that this movie alone can bring at least one billion US dollars in revenue to Fox Group.

This is a very amazing number, equivalent to thirty times the cost, and therefore the stock price of Fox Group rose again due to this impact.

...

In addition, February is also Hollywood's awards season.

Golden Globe Award, Film Academy Award, Film Critics Association Award, Academy Award...

Fox Film not only achieved great success in the commercial film field last year, but also achieved amazing achievements in the literary film field.

"The Golden Pond" invested by Fox Pictures and starring Jane Fonda, Henry Fonda, Katherine Hepburn and others was a great success at major awards ceremony.

It has successively won many awards such as Best Actor, Best Screenwriter, Best Film, Best Supporting Actress, Best Soundtrack, etc., which has added many shiny trophysics to Fox Pictures' showroom.

Such gains of fame and fortune have made the outside world envious.

Originally, Fox Pictures made more money than other companies, but now they even got so many trophys, so they really don’t leave a way out for other companies.

In comparison, Columbia Pictures is much worse.

Last year it was acquired by Ted Turner, chairman of Turner Broadcasting Corporation, for $800 million. Ted Turner originally thought well and enriched his cable channel with videos from Columbia Pictures' library.

In this way, your own cable TV will be filled with a lot of high-quality content, and the films in Columbia Pictures Library also play their value, killing two birds with one stone.

But when I was actually operating, I encountered some trouble.

On the one hand, it was because of the $800 million acquisition of Columbia Pictures that turned out to surge in the debt ratio, which caused some shareholders to be dissatisfied.

n is very popular, n is still not popular at the moment. Its subscribers are less than 500,000, and the monthly subscription fee is less than 2 million US dollars.

In order to grab news, it has also built a large team of editors and engineers, which has led to its extremely large expenditures. Therefore, although it is now very famous, it is actually losing money for years.

Although bankers are still supporting and willing to lend to Ted Turner, shareholders have not paid dividends for many years and are already very bored, and their dissatisfaction with Ted Turner is also accumulating.

On the other hand, after Ted Turner took over, Columbia Pictures invested and released many movies, such as "The Storm", "The Way of the Way", "The Python Shocks Hollywood", etc.

But I don’t know if he is lucky. The box office of the movies he invests and publishes is very poor. Not to mention making a lot of money, it is difficult to even recover the cost. This makes Columbia Pictures’ situation increasingly sluggish and makes Turner Media’s shareholders more dissatisfied.

They unanimously asked Ted Turner to optimize the company's financial situation as soon as possible, in other words, sell Columbia Pictures and cash out and leave the scene.

Their behavior made Ted Turner very dissatisfied. His acquisition of Columbia Pictures has lofty ideals and ambitious goals.

He hopes that he can carry forward Columbia Pictures like Ye Jin. In this way, he not only makes money, but also becomes a famous person in film history, killing two birds with one stone.

But what he could not imagine was that as soon as the plan was launched, many shareholders were stopped due to temporary setbacks. How could such short-sighted behavior not make him angry?

Therefore, he firmly disagrees with the shareholders' actions, and thus broke out in a long and fierce struggle with the shareholders.

...

For Ye Jin, February is not all good news.

In February, Apple launched a new computer, Lisa.

The configuration of this computer is not very high. It uses a 68,000 microprocessor produced by Motorola, with a computing rate of only 5 megabytes, and it is not as good as the cus computer's Thor2plus model uses Intel 80286 chip, which has a computing rate of 6 megabytes.

In addition, the memory of this computer is only 768kb, which is not as good as that of the thor2plus computer. You should know that the memory of the thor2plus computer has reached 1 megabyte.

However, despite the low hardware, the Apple Lisa computer is not cheap. It costs 9,995 US dollars, which is nearly seven or eight times more expensive than the thor2plus computer.

Such a high price also surprised the industry and consumers.

The reason why Jobs dared to bid so high is mainly because Lisa really has many breakthroughs, which can be regarded as a product full of black technology.

For example, Lisa computers have graphical interface operating systems, which is a major breakthrough in computer history.

Before, computers did not have a graphical user interface, and they only had rows of code, which were almost impossible for non-professionals to operate. Now that with the graphical interface, it is much easier to operate.

For example, Lisa computers introduced the external device of mouse. Although the mouse was invented as early as the 1960s, it was mostly used in laboratories for research, so it is not well known to the public.

Nowadays, using a mouse to operate the Lisa computer is not only convenient and fast, but also makes this hardware device quickly recognized by the industry.

For example, Lisa computers also added network functions. Although the Internet was launched in the 1960s, it did not start to enter civilian use until the late 1970s.

In the 1980s, the Internet was in full swing. Lisa computers already supported network functions. I have to say that Jobs was really a genius.

It has also officially owned so many black technologies that make Lisa computers so expensive. However, although these breakthroughs are indeed amazing, the price of more than 9,900 US dollars has also discouraged most consumers.

Therefore, after Lisa was launched, the sales volume was not very large, with only a few hundred units sold in the first week. It seems to be a lot, but in fact, like the thor2plus computer, the PC computers of ibm are sold in tens of thousands of units per week, so Lisa's sales are really not very popular.

However, Ye Jin did not dare to be careless.

As long as Apple finds ways to reduce costs and prices, Lisa computers will definitely be very popular. Because the graphical interface and mouse are so friendly to computer beginners, even those who don’t understand computers can get started quickly. The learning cost alone will save too much.
Chapter completed!