Chapter 151 The Eve and Luck
"The advertising costs of bus stops are not fixed, mainly related to local traffic flow. In first-tier cities like Zhonghai, it costs 8,000 to 9,000 to rent a platform with a high flow of people a year, and the flow of people is not that large, 6,000 to 8,000 a year."
Chen Bei has also done publicity and promotion work before, and he knows more about these than Wen Xiaoguang.
"Single is not expensive, but I don't know how many bus stops there are in an administrative district." Wen Xiaoguang crossed his legs, "You can try some things in several big cities near Xianzhou first."
"Will Xianzhou local area be better? Moreover, delivery is not only convenient but also cheap." Ren Zhijie added.
Wen Xiaoguang shook his head and denied, "There is no need for Xianzhou locally, and the nearby county-level cities do not need it. It's not your fault. You don't understand the psychological state of Xianzhou people buying clothes."
Liu Yiqi understood, "In life expenses, clothing is a very small proportion of us, unless we buy good clothes specifically for the New Year. Now Ucom uses low prices and good quality as its selling point, but in Xianzhou, it is common for more than 20 yuan to buy a shirt of good quality for more than 20 yuan."
Ren Zhijie and Chen Bei both nodded suddenly.
"Buy some billboards and cooperate with the TV and the Internet." Wen Xiaoguang said decisively.
It sounds simple, but it costs most of UKI's money, but Internet marketing is inevitable.
But don’t rely solely on first-hand advertising like Jumei Youpin. Compared to her, Vipshop’s strategic intentions are much clearer, the proportion of marketing expenses is lower, and it increases a little every year. In the end, the latter’s development is more stable.
It must be uncomfortable if you don’t have money at the beginning. It is precisely because you don’t have money that everyone here is forced to serve every customer with courage.
People came out of the inner room one after another, and Chu Qiuchen called the door for quite a long time, probably because he was also at work.
"Will it be over?"
Ren Zhijie said: "It's over."
Wen Xiaoguang's mind roughly adjusted the recent things. First, he had to put out the advertisements, and secondly, he had to go back to Xianzhou to ensure that there was no problem with the supply. Finally, he had to prepare in advance because he was not as rich as Fanke and spread money to promote it, so it was necessary to promote the viral fermentation of "Uctobit".
Not to mention the matter of his own, Wen Xiaoguang, the investors Chen Bei has contacted, has to be concerned about. After this calculation, the September issue may not be too late to go.
Be busy, be busy.
Chu Qiuchen's face was a little gloomy.
I just made a phone call for so long.
Liu Yiqi stood beside Wen Xiaoguang and said, "Hey, it seems that I can't count on her."
"I'll never get to where I'm today," Wen Xiaoguang comforted and fooled her, "Youke will be very angry, and I will definitely."
"How do you know??"
"I am confident that my eyes are like me, just as I am confident that those emoticons will be liked." He said with great confidence, "I will go out for a while and come back soon. If you have any questions, please contact me."
Liu Yiqi looked at his back. She also hoped that she could create miracles like last time, but could that miracle be copied?
"Sister Chu, are you with us?"
Wen Xiaoguang knew that she liked to bring her what she did.
Chen Bei gave him a look.
Wen Xiaoguang pulled him and whispered: "We don't have a car, they have a car. I'm so poor that I can't bear to spend money on taxi."
Inside the car.
Chen Bei gave him a piece of information, "I have found several investors. I met before and have a good relationship, but you also know that in the current financial crisis, many people will be very cautious in their investment behavior."
Wen Xiaoguang certainly knew, "We rely on Internet companies, different. Now there is no need to rush to find results. Contact us first. After the situation is improved, it will not be too late to go deeper."
There are not so many people who are stupid and have a lot of money. It is not easy to fool others' money by just a business plan, but it is still based on their strength.
"Do you think the situation will be better?" Chu Qiuchen asked in the front row.
Wen Xiaoguang looked out the window with his eyes relaxed, "Look."
...
...
There is no big name platform, and almost no one pays attention to the website on No. 28.
But at the entrances of several universities in China Overseas, the advertisements on the bus stops have been changed, and many people have not yet realized this change.
Because the user group is mainly young people, it is natural to rely on places with more young people, without having to stick to the so-called data traffic.
In addition to universities, Zhonghai has also planned a high-tech development zone in Shujiang District. Many companies have set up branches here, attracting a large number of young people to live and work nearby.
The new district is very beautiful, but the transportation is not very convenient. More than 90% of people choose buses or subways. During the morning rush hour, look down from the air and transport people here.
The subway entrance is like a "bloody mouth" monster, opening its mouth and constantly spitting out people.
All the billboards nearby have changed their appearance.
The advertising design is simple and beautiful, with direct and rough content. The photos posed by the two spokespersons are accompanied by text: Love the Internet, love freedom, love the night food stalls, and love the shirts that cost 28 yuan. I am not the endorsement of anyone. I am Han Han, I am like you, I am Uke.
When people look up, they can see young people who look down at 45 degrees.
This narrative structure of "love...love... is... not... I am...' was still very popular in 2009.
Every young man desires self-positioning and will find himself through this method intentionally or unintentionally. Wen Xiaoguang just helped them write it out.
In the office rented by Uke Liangpin, the atmosphere today is tense than ever.
Chen Bei cares about order numbers,
Wen Xiaoguang is concerned about the attention of major post bars and forums on the Internet forums to this copy.
Others watched him not moving for hours, but others thought he had just written advertising copy for Han Han and Zheng Shuang.
No,
No,
He wrote copywriting for many celebrities, for many internet celebrities, and even for some TV series characters.
Why is Wen Xiaoguang confident? Because this wave of advertisements is not just endorsed by two people.
Fanke's body is so hot that he can express some black humor, and he is prepared in advance and targeted. For example, when I was discussing a lot of discussions for the Condor Heroes, I wrote for Ziwei: Alkang, I don't love nanny, I love whipping, and I love to behave, not Ruby Lin, I am Xia Ziwei, Ekang! Come and save me!
In a forum with a lot of discussion on jailbreak, I wrote for t-bag: Love to commit crime, love to make fun of the basics, love to sit and sit without standing, I am the most dangerous carnivore in prison, I am not lv, I am t-bag.
...
Wen Xiaoguang did not base the order numbers on the first day, but based on how many people would spontaneously create this form of character cards on the Internet.
He remembered that in just one month when the advertisement was put on, more than 2,000 people and images were spoofed, as if they had risen overnight. It is no exaggeration to say that virality is spread...
While busy, Chen Bei suddenly rushed in.
Wen Xiaoguang said: "I'm going to find you, so I'll send you something and let everyone spread it as much as possible."
Chen Bei said: "Okay, but Xiaoguang, there is a new situation."
"Hmm? What's going on?"
"It has slowly increased to more than 100 orders in the morning, but just now I don't know who suddenly placed two thousand orders."
Wen Xiaoguang was stunned, "How many?"
"two thousand!"
The money is not much, it's just tens of thousands of yuan. But who can buy so many shirts back without any worries?
He was also full of surprise: "Chu Qiuchen sacrificed his love?"
Chen Bei shook his head, "I asked Qiuchen, it wasn't her, and she didn't lie. I knew she wanted to set 600 sets as employee benefits. That's why I came to ask you, do you have any acquaintances to help?"
Wen Xiaoguang fell into doubt and couldn't imagine who had the financial strength around him.
He stood up, "It probably didn't, where did he send it?"
"I divided four or five hundred and sent them to four cities."
Ren Zhijie, Wang Haoyang and Liu Yiqi all got together, Wen Xiaoguang touched his chin, "It's strange,"
"I can't imagine who it is?"
"Unexpectedly." He shook his head and then said, "We should work and ship the goods normally, and don't care about the extras. Just think of it as luck."
Everyone knows that luck won't be so good...
On the third day, Wen Xiaoguang himself understood that it was not luck.
Chapter completed!