Chapter 408 Ecology
In fact, slowness may also be an opportunity.
Wen Xiaoguang suddenly had this idea while having dinner. He and Huangfu ate some steak and were discussing it during the meal.
The advantage of slowness is that once you access the third-party service portal, the soaring business volume instantly shows the huge power of a social product.
Having said that, what kind of pricing is reasonable for such a third-party service entrance?
No one can tell clearly.
This is a brand new business model.
But Wen Xiaoguang remembers that in early March 2014, Tencent announced a strategic cooperation with Moudong, with a US$215 million subsidy of its e-commerce business mobile traffic resources for 15% of the latter's equity.
What is 15%? At that time, even if the valuation of the East was relatively low, it reached US$9.4 billion!
When it went public in May, the stock market was surprisingly good. The market value of Dongdong under the name of Chinese stocks exceeded US$30 billion! Tencent made a profit in this way.
In the process of strategic cooperation, the transaction price of supporting this 15% equity is mostly from WeChat’s third-party service entrance, which is basically Qiangdong exchanged shares for super traffic.
So how much is it worth?
There is at least one relative standard that can be referenced, which was worth more than US$1 billion in 2014 in the original space-time.
In the days to come, this entrance can no longer be obtained by money alone, but must be a strategic partner of Tencent.
Tencent is no longer limited to relying on this thing to ask for $1 billion.
It is very difficult, and few companies can afford so much, as long as the money is too short-sighted and greedy.
In fact, the later method was to place the third-party service entrance at a less expensive price and obtain the other party's shares at the same time.
The other party can accept that the profits brought by the shares are far more than US$1 billion.
Maoyan, Pinduoduo, JD.com... are all this trick.
They are envied by entrepreneurs. Look, they are so fucking comfortable. After receiving the blessing of WeChat, the super traffic portal, I can do it too!
Yes, there is nothing wrong with this.
But few people have actually read the relevant reports of those companies. Almost every company lists the traffic from WeChat separately, and this entry accounts for more than ten% to more than thirty percent of their traffic. Why? Because they must know clearly whether their lives are their own or others.
Some companies have also issued clear warnings: the deterioration of their relationship with Tengxun may have a serious adverse impact on our business and growth prospects.
That’s right, what you eat is wonderful. Whenever you want to vomit it, it is poison. At this level, WeChat is the drug addiction that companies cannot quit. The more you eat, the more you feel, and you will die suddenly if you don’t eat it.
Wen Xiaoguang has reached such a threshold today. Although WeChat has not yet taken shape, with the help of Ele.me, some positive cycle can be formed:
For users at this time, various types of service apps are not sound enough, and the mobile phone memory is insufficient, so downloading multiple software becomes very luxurious. However, the WeChat service entrance can get the services they want without downloading software.
On the other hand, after the effect of the traffic entrance appears, it immediately showed some of the things in the industry. How to say it is a little softer, which is a resource, right, delicious food.
Third, WeChat itself is also a means to strengthen its competitiveness. The early mobile Internet era was different from 2014. Not every field had multiple competitors, such as takeaway. Although Meituan was established early, Meituan Takeaway was officially launched in 2013. So within the time difference, the instant messaging software products imitated by Tencent are always less than WeChat.
Wen Xiaoguang could not agree to Ele.me and open another entrance there. Although it was a good thing for Zhang Xuhao, it was a serious betrayal.
If he dares to go, Wen Xiaoguang will dare to punish him.
At the end, WeChat can also earn some revenue.
Oh my god!
After sorting out this, I immediately realized that what Huangfu said must be done well!
It even needs to be done as a major strategy parallel to online payments!
At this time, when I looked at Huangfu opposite me, I felt cute.
"There is too much noise during this period and there are many things. Everyone is discussing the 3Q war, which makes me almost forget. You are here in Beijing this time!" Wen Xiaoguang was in a good mood and was always pursuing his dream of collecting WeChat tax.
Although you don’t always have to give others a drug addiction, and you can’t get rid of it on a large scale. If you think you are not good, you have to endure the pain and get rid of it. So this is a relationship of mutual success, but no matter what, he always has to take the initiative.
Seeing that Wen Xiaoguang was in a good mood, Huangfu knew that this big event was expected.
The entrance to social exchange volume, when did the young entrepreneurs have eaten this kind of delicacy!
He said, "Do I want Mr. Zhang to come to Beijin again for an interview with you?"
Given the representativeness of this matter and the importance of the overall strategy, Wen Xiaoguang felt that the details must be taken into consideration, "Yes, let him run more. And you have to work harder recently and try to provide services in major cities, at least four first-tier cities."
It's the end of December now.
Wen Xiaoguang thought for a while, "We try to implement this strategic cooperation in the first half of next year!"
The drugs were fed to their mouths, and before they could eat them, they were already very high.
"good!"
The next day.
As soon as he arrived at the company, he called Li Wenbo, Lin Ruosheng and Liu Yiqi to have a meeting.
I will have more work.
Wen Xiaoguang is talking about the deep experience that Tencent has learned through the bloody lessons after 360 incident. "WeChat does not need to take the QQ path, hold the entrance and do everything. The fundamental reason why they are like this today is because of this. WeChat has to choose another path. I have ideas in my mind, but I have been thinking about how to express it. I think the word empowerment can be reflected. We need to empower others. I divide it into two categories, individuals and enterprises."
"Individuals are creators of emoticons or authors of articles. Through this thing, they can make money; companies are literally Ele.me. We direct traffic to them and empower them. The final result is that WeChat seems to have nothing to occupy, but no one can do without me!"
Lin Ruosheng blurted out, "This is the ecology! The most important thing is that for users, WeChat can do too many things!"
"So, I asked you to have a meeting early in the morning. Only by thinking about the strategy and clear goals can I use it. I would like to emphasize again that WeChat's top priority is the ecology. In this process, we continue to provide new services to users. The number of users and daily active data will naturally come out."
Li Wenbo said cautiously: "You must be careful when adding things to WeChat. After all, someone is staring at them. Once they cause users to disgust, all our efforts will be wasted."
This is right, and a few people felt pressured after listening to it.
Wen Xiaoguang frowned and said, "First of all, the strategic direction is right. What you are talking about is the specific operation process... We need to study it carefully. How to add the wallet function is better."
If there are too many things, you have to learn to decompose them.
The basis of all concepts is payment, or WeChat wallet, which he appointed Lin Ruosheng to be fully responsible.
Designing an entrance for Ele.me is not a hurry at the moment, but you have to start contacting this company and understand each other's wishes. This is under the responsibility of Li Wenbo.
The emoticon package mall has moved from concept to reality, and the remaining details are under the responsibility of Liu Yiqi. She was born in an art worker and naturally understood how to make the interface more acceptable.
With such a point, a relatively complex strategy can be much simpler. The biggest advantage is that Wen Xiaoguang can find the person in charge. Every matter is clear to the extent of everything.
"That's all I have to say, do you have any questions?"
They don’t move, and they all have problems.
Wen Xiaoguang is also used to it, and this is how the boss is.
Liu Yiqi said: "My affairs are simple, just report them for a few minutes."
Lin Ruosheng probably has some talk about ecology.
Finally, it was Li Wenbo. He waited for both of them to leave and took Wen Xiaoguang's time without hesitation.
"Xiaoguang, I think we should have an investment department."
Wen Xiaoguang was stunned, "Why is this?"
Li Wenbo said slowly: "I just followed your thoughts and thoughts... I'll forget about this direction, but if we cooperate with small and micro enterprises like Ele.me, we must get some shares, otherwise the benefits we can bring to them will not be able to afford to sell these startups from top to bottom!"
Chapter completed!