Line emerged in Japan and its rapid development was also based on an opportunity, that is, communication is inconvenient after the 311 earthquake, but you can contact relatives and friends through Line.

However, line is not a Japanese company, but a subsidiary of the Korean Internet company nhn Group in Japan launched an instant messaging software.

Since its birth, it has quickly filled the gap in the im software of Japan's mobile terminal, and then expanded to Taiwan, my country, Southeast Asia and other regions, and is an absolute leading position in Thailand.

But in South Korea, Line lost about 50 million users due to the earlier release of kakao.

When you open the international I market at this time, whatsapp has the advantage. Its advantages are very obvious in Brazil, Russia, the United Kingdom, Switzerland, Italy, Spain and Norway. In North America, Australia competes with Facebook    messenger    .

In the end, the United States, Canada, and Australia are indeed the world of Facebook    messenger    .

But most of the remaining areas, except China and its surrounding areas, are almost all taken into the hands of whatsapp.

Now, Wen Xiaoguang invests 18% of whatsapp's equity and has been planning to increase its shares again.

In 2015, this company sold Facebook, so he had to think about whether he was going to make a fuss. And there is still a chance to expand the impact in the past few years. At that time, Facebook is not willing to sell it if you want to buy labor and capital.

If you work hard to get the markets in Japan, Thailand and Taiwan, and finally work with whatsapp...

His dream can be made bigger!

Although the United States, Canada and Australia have lost it, to borrow Mr. Ren’s words, without the American market, I am the world’s number one!

Of course, except for these three countries, Norway, Sweden and other countries, whatsapp has not been taken down, but what does it matter? Norway's entire country has 5.5 million people. During the World Expo last year, the number of visitors to the Norwegian National Pavilion was 5.5 million!

This kind of person is a fourth-tier city in China.

Finally, there are some marginal I products, so socializing is like this. Once you gain an advantage in a region, no matter how powerful you are, you can't get in. For example, kakao occupies South Korea. The relationship chains of Koreans are on it. You see, it's just a little bit of people, but unless the technology is majorly updated, you have no way to do so with a thick moat.

Similarly, some such as Viber occupy markets such as Libya, Ethiopia, Iraq, Türkiye, etc. As strong as Whatsapp can only spread its hands.

However, the company viber has just been born.

Basically, Wen Xiaoguang's basic plan is already very good now. Even without whatsapp, it is terrifying, and it will be even more terrifying if you have it.

But if you really talk about internationalization, it is not just a matter of saying it.

If you have a big dream, it will be strange if you really fall into it.

Wen Xiaoguang sat on the balcony of the hotel and thought about these things for an afternoon. There was a lot of inspiration he had recorded in the small table in front of him.

When Lu Qin came, he quickly packed up his things, some of which were future information.

"How is it? Do you think there will be any results in the afternoon?"

Wen Xiaoguang smiled, "I think what you said makes sense. Internationalization should indeed not be ignored. But how to internationalize, you have to find someone to help me."

"Nonsense, am I bringing Han Wei to see you?"

"What did he tell you about me?"

"I was moved by you." Lu Qin sat opposite him, "You guy outlined an international giant company with just a mouth. Everyone is in the world, who can remain indifferent?"

"He also asked me to tell you eight words: internationalization means localization."

localization.

Yes, multinational companies that are not good at localization have become cold in the same area.

Wen Xiaoguang understood, "First of all, we need an international team, and we have to be a person like Han Wei. Then adjust the company structure and establish a group. WeChat in the mainland will be one of its business departments, establish a foreign business department, and set up a local enterprise, hire local talents, and integrate local culture for commercial operations."

After seeing this, Han Wei had to see him.

"Thank you."

Lu Qin said excitedly, "What are you talking about this? I have told you a long time ago. Don't be so different from the grasshopper on a rope. I'm for you and for me."

"It's a pity that I've been slowing down. South Korea has kakao."

Lu Qin spread his right hand and smiled disdainfully, "So what, just buy it. Your investment manager, Li Yidan, is also a top talent, and this is not impossible."

Acquisition is an option.

But the most important thing now is line.

In fact, the actions taken by WeChat are correct in China at present, because line is actually such a routine, and they continued to launch new services later.

You can order takeout through line      delima;

Shopping through line      shopping, you can browse stores of more than 100 brands without installing an additional app;

They later made line     pay;

As for music, comics, and videos, it's even more difficult.

The same way as WeChat today is, this is the way out for traffic entrances. Objective conditions will prompt such im software providers to do such things.

"Do you want to see Han Wei again? Have a good chat?" Lu Qin patted his legs crossed, "Actually, I know what you are worried about. At this time, I am afraid that Ma Huateng will successfully counterattack."

"No," Wen Xiaoguang shook his head, "Social has a cluster effect. Now WeChat has achieved a cluster effect. We do so many advertisements every day. I am working so hard to attract traffic to add new users to WeChat. Basically, Ma Huateng doesn't do anything particularly innovative, so he can only stay on QQ. QQ will not be abandoned, it is valuable. As for the mobile I software, what can you do? I bother Ele.me every day for a takeaway function."

"I was frowning because it was a major decision and it didn't appear in my plan. It was you who guided me and I thought of it. Such things must not be made easily."

"Then you thought about it for an afternoon, what's the result?"

Wen Xiaoguang pursed his lips, "Help me dig some people. The company is nhn     japan. A programmer who understands technology and Japanese culture. Han Wei said that localization is correct. If you can't launch a Japanese version of WeChat, it's okay. If you do it extensively, you will definitely not succeed."

Lu Qin was surprised, "Poaching people is simple, and if you increase your salary, you will be half successful. But aren't you still hesitating?"

"No matter how hesitated, I will make the product first, but if I fail to achieve success, the time is very tight. 10 years and 11 years are the time for the launch of I software all over the world. Waiting for one more day is a variable."

Wen Xiaoguang couldn't remember when the line was launched, but he knew it was roughly the first half of the year, and now it is April.

As the situation changed, everything was very different, and his conversation with Han Wei was put on the plane back to Beijin.
Chapter completed!