In 2012, o2o was not a concept that made people unfamiliar to people in the circle. In fact, from last autumn and winter to the current late spring, there were no less than 5,000 o2o companies established nationwide, and of course, they were basically all cold in the end.

But people don't believe it now.

People only see that 3g is a transition, 4g has arrived, and people who ask after that don’t remember what time period 3g is. Yes, from a technical perspective, 3g is a transition. Judging from the situation of base station construction, 3g construction has not yet ended, and 4g technology has entered commercial use.

This is also why when building a 5g base station, several operators complained that they had invested too much. Although there were other reasons, one of them was that the technology iteration was too fast, and the investment in the first two years had not yet earned much, and the next (n1)g came out again.

In 2012, we should no longer talk about whether the mobile Internet is the future, because it means you are about to miss it. Baidu realized at the beginning of 2013 that the small screen was the future. I'm sorry, please leave.

On the contrary, Ali started all in 2009 and 10 years. This first-class ticket for WeChat was born in 2010. It was already popular across the country last year, but this year its status cannot be shaken.

Chinese people love to talk about the situation,

Now this momentum is too strong, which makes people excited and scary.

So much so that the parallel meeting at night was simply named: The Life and Death Game of Chinese Enterprises.

It's a game, but it's about life and death.

Just a year ago, Wen Xiaoguang talked about some of the mobile Internet conference organized by his company, but it was mainly about WeChat and how to build WeChat into a platform serving most groups.

Today, this is not public attention, and a simple parallel meeting has attracted people's attention from the beginning.

Because WeChat is the best shipping ticket for mobile Internet, this means it is traffic.

Because Weituo has boldly invested in several new companies, this means it has the intention.

Because Wen Xiaoguang's personal assets have exceeded 10 billion US dollars, this means he has funds.

In this day and age, many tech ottomen are dreaming of using an ‘app’ to change the world. Please don’t laugh at them, because some of them have really done it.

Therefore, many people, not only teenagers who love to watch the fun, college students, but also entrepreneurial men who want to find inspiration, or dreamy young people who are in the process of entrepreneurship. People all want to see Wen Xiaoguang.

This is not an interview with CCTV, this is a professional corporate forum.

The chairs on site are hard to find, and don’t think they don’t have any signs when they sit down. Wen Xiaoguang himself was an audience in the CEO conversation in the afternoon.

Tonight, this game lasts two hours, and it is not easy to talk to the host of the "Life and Death Game". He himself is the founder of the Cec Club, and he is also the executive vice chairman and the chief architect of Zhenghe Island.

His name is Liu Donghua. He himself wears black glasses, small eyes, squinting, a little hair loss, and has no hairline. When he appears here in a suit, he looks like a successful person.

This is true. Perhaps because Zhenghe Island is too far away from ordinary people, it is a bit strange. The name is a bit strange, but it is very simple to explain: it is WeChat for high-end business people.

So this is not an island. It is an in-depth social platform exclusively for entrepreneurs. It combines online and offline and does not accept external applications. In order to ensure that every islander is the right person, Zhenghe Island adopts an invitation system.

Most of the entrepreneurs we are familiar with are supporters and participants of this small island.

Of course, no matter how awesome these people are, Wen Xiaoguang still sits here with confidence.

It's very simple, because he is a participant in this era,

Moreover, it is an important participant.

Wen Xiaoguang enters the camera in Mr. Liu's scary opening speech.

This person said this: "In the era of mobile Internet, behind each screen is an independent individual. It seems to be just a change in the mobile phone industry, but the mobile Internet unites all consumers, and the speed of information dissemination exceeds that of humans in the past. Taking Weibo as an example, once corporate behavior is misunderstood or some public opinion incidents occur, it only takes a few hours to get out of control of the people behind the person connected to each mobile phone, public opinion may occur in an instant, killing half of the company's life and even causing a catastrophe."

"Of course, mobile Internet also makes enterprises more dynamic and efficient, so how should enterprises use this double-edged sword, seize future opportunities, and deal with crises that may occur at any time?"

In this era, it is easier to become popular.

The smelly street is also more convenient.

Changes are too fast, and it is under great pressure on leaders of large companies. They don’t know when articles scolding you will spread throughout WeChat because of a bad attitude of an employee.

"Mr. Wen, what do you do first?"

"Will I come first?" Wen Xiaoguang was polite, "Why would I listen for a while?"

"What are you still listening to? Today is talking about mobile Internet, and everyone is waiting to listen to you."

All eyes are focused on this.

Wen Xiaoguang smiled, "Okay. Actually, I am often criticized for being young and having little experience. Therefore, the imagination given by Mr. Liu, I will first talk about the opportunities and challenges of our entrepreneurs within the mobile Internet. How traditional companies deal with this change is another issue. I don't know much, so I will focus on learning first."

"Okay. Let's talk about the mobile Internet and the o2o." Wen Xiaoguang first set a tone, "I'm not a person who advocates great things. Everyone who starts a business knows that o2o seems wonderful, but in fact what you really start is a mess. There are only a few sub-sectors that are truly suitable for o2o. Others such as car washing, massage, and nail art will not invest in any of them. And in those sub-sectors, it's difficult to live."

"I have really seen a case of car washing on-site. It meets the definition of O2o, an app platform, multiple merchants, and a large number of users in need, but it is very abnormal in the actual operation. First of all, car washing itself is a difficult service to provide differentiated services, and car washing on-site is very cumbersome, not to mention much money. When such a project starts to appear, I know that the heat is burning too much."

It is indeed beyond many people's expectations to come up and name, but it makes no sense if you can't say what he said.

Mr. Liu's summary also seems very skillful, "What you mean is that this kind of service actually reduces efficiency."

Wen Xiaoguang raised his finger, "The more important thing is that its consumption frequency is very low. I think the o2o project has two basic principles. First, it cannot be troublesome, such as washing a car at home, getting a small poke, and bringing some water. It doesn't cost much after it is finished. No, this is definitely not possible; second, the consumption frequency is high. Which private car owner washes the car every day? Massage it every day? In comparison, takeout is much better. Everyone has to eat several meals a day, and the door-to-door service is very easy. As long as you get to the place, you can complete one order in an instant, and one trip can complete a lot of orders. In this way, you can accumulate considerable profits from the meager profit."

These things seem simple, but they actually look at their level.

As the saying goes, it is easy to understand and people who are not strong enough to do it.

"Overall, you're very pessimistic about o2o."

Wen Xiaoguang said: "o2o is a false proposition. It is not applicable to all industries. It requires further specific and precise industry concepts, such as the local life services we invest in."

He said it was bold, and everyone was waiting to see it.

In fact, no matter whether he says or not, it will not affect the general trend. People across the country are not obeying his command, and those who should invest money will still invest.

Wen Xiaoguang just hoped that the popularity would be reduced, and he would be so annoyed by those who were talking big with an app.

However, some people criticized him, and there was a scene.

The criticism is not ruthless, but more probably the sharp and sarcastic ones.

When Liu Donghua asked him what he thought about Wen Xiaoguang's words, he said: "When faced with new things, why are young people like Mr. Wen not as young as they are young, but as cautious as so many middle-aged entrepreneurs?"

The height he said was unrefutable.
Chapter completed!