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Chapter 578 What you care about is the headlines

Wen Xiaoguang was photographed shopping with a female friend, but had a great impact on the company.

Saying Bai Qinqin away and giving her a good start to study abroad is probably all. He can't cause any trouble for himself anymore, especially He Yating is still in a cold war with him.

Chu Qiuchen also came to Beijin recently. After buying a building with Wen Xiaoguang, the company team planned to renovate it and rent it out. If Yating can also be brought with her during her spare time, the best of both worlds will be possible.

But this matter is quite troublesome. After all, no woman took the initiative to lean over. Until Yating saw the photos on the Internet, her first reaction was that she was angry and a little panicked.

He took his cell phone and went to the living room, "Sister Chu! Sister Chu! Look at this person!"

"Oh, what's wrong? This aggrieved makes people feel distressed," Chu Qiuchen took off his glasses that were protecting against blue light. "Who is this woman? She can't see clearly with a hat."

"It must be a fairy again. I'm not in Beijin. He's fine. There's no shortage of girls around him. It's so fun!"

"So... it's a mistake for you to leave Beijin..."

"What should I do? Should I let him bully?"

Chu Qiuchen induced, "Why do you rush to Beijin and scold him?"

He Yating looked closely and saw the evil dragon roaring, "I'll go to catch the adulterer tomorrow. Sister Chu, don't inform him. Just kill him and see who that woman is."

Sister Chu is also a meticulous person. She can tell that she was a little panicked. She was already having a bad temper, but the sudden appearance of other women made her feel completely unsure.

"Sister Chu, why don't you speak and don't support me?"

"Support, then you can go with me."

"What are you going to do?"

Chu Qiuchen pointed to a piece of drawings scattered on the table, "I used to buy a building for investment, but we changed it to it. Now it is called Sitong Building, and it is more than 30 floors."

He Yating looked roughly and found that the building was not a landmark building, but the interior was beautiful even after decoration.

"Stop looking, the real estate market is rising. As long as it is a building, you can make money by buying it, let alone Beijin's building."

"I don't think it looks good. I feel angry. It's not a good thing for this guy to make money too easily. He just makes too much money and spends it on other women!"

Chu Qiuchen laughed at her cuteness, "Okay, don't be jealous, he bought the one we live now. I have told you before, what kind of man we choose to live, ordinary people give you food, rice, oil and salt, like what he gives you, it's a glorious place. It's hard to say which one is happier. Ordinary people have happiness, and wealthy families have depression. It depends on what they want. Choice determines the future, no matter what it is, as long as you don't regret it."

...

...

What kind of choices determine what kind of company Weituo is.

It also determines what path they are going to take.

When Wen Xiaoguang decided not to copy the Tencent model, this step seemed inevitable today.

In fact, when I look back, he was optimistic about ByteDance at the beginning. Although Didi and Meituan have also experienced great success in the ten years of mobile Internet, ByteDance is still slightly better in terms of health. Moreover, Meituan has opponents like Ah Li, and Didi is unable to extricate itself from the unsolvable moral vortex of drivers infringing on passengers.

In comparison, although ByteDance began to threaten Tencent and alert the other party, the product format did not attract much attention at the beginning.

People also expected that Toutiao and TikTok would have such crazy growth, and even unexpected that Tiktok would have great success overseas, or even threaten Facebook.

At that time, Wen Xiaoguang wanted to plan his ten years like this, but it still needed a social communication entrance to trace the content of entertainment. ByteDance itself also released a product like "Flying Chat" to show off its social dream, although few people used it.

In this way, today is the day when Wen Xiaoguang really started, because social networking is actually about launching content products.

The development time of an app lasted for more than half a year. It is actually unqualified for Weituo, which is not short of money or people. WeChat is so awesome, and it can be done in two or three months, and Tencent can handle it in one month.

Chen Bei took the time a little longer, because he had no idea about data mining at the beginning, and it took a lot of time to build user models to learn and research. However, in general, this product that has been delayed and delayed can finally be taken out to meet people.

This product contains a core requirement of Wen Xiaoguang and is also the main reason for the delay. This requirement is also part of the core competitiveness of products like Toutiao. Later, people across the country also knew about this. The algorithm product itself can be achieved: what you see the most will be recommended to you.

This precisely recommended product thinking model has long been an important foundation for ByteDance's success.

At the internal meeting, Wen Xiaoguang collaborated with the X business unit to witness the full picture of the new product.

As for the name, he also continued his thinking when enabling WeChat. In Lei Jun's words, names are very important. Awesome companies feel different from the name.

"...We plan to launch the company's third independently developed product outside of WeChat and WeChat Pay. Its ideas are different from the first two. It is a news application, but not a simple news application. Behind it is data mining and data analysis of users. I also want to give Mr. Li a good news in advance. He has been complaining about the fact that I prohibit advertising on WeChat. Today, I will take a step back. First of all, WeChat will make the first advertisement for Toutiao. Secondly, if Toutiao is done well, advertising will be the only way."

"X Business Unit has a strong independence. If you always form financial dependencies, then you will be talking about independence. And I will also take advantage of the promotion method. Toutiao's Toutiao account is inspired by WeChat official accounts. We allow celebrities to set up their own accounts on Toutiao. I am a celebrity, and I will take the lead in registering and publishing information about me."

"For the motivation to register this headline account, I think Weituo Company has had a set of routines that have been relatively mature in my mind since I started."

The emoticon package store that Liu Yiqi is responsible for is actually similar to this idea. She said: "Let some self-media people make money."

"Not only that, we still have the big killer weapon of WeChat in our hands."

People often envy Tencent, QQ on the left and WeChat on the right, what products can’t be produced?

The one who enjoys this convincing now is Wen Xiaoguang.

First, WeChat will launch a headline ad on WeChat Moments. It is not an advertisement that pops up when clicking into the WeChat page, it will block the user's chat list, but just a circle of friends.

Second, in the Discovery Bar, WeChat will open a link and mark it with red to achieve a prominent effect.

The next promotion is still the same routine, first of all, advertising, followed by celebrities, including the boss himself, some friends, and the film and television stars Ding Ying has known in the entertainment industry in the past two years of running Chuxin Film and Television.

Such a level of promotion that is against the sky, once the effect is not good, Chen Bei will definitely be criticized.
Chapter completed!
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