One morning in September.

Lin Changsheng knocked on Song Yiqiu's table outside the chairman's office door.

"Mr. Lin, good morning."

"Are you a little while, Song Zhu. Has that Mr. Wen come?"

"Not yet." Song Yiqiu usually arrives a little earlier than Wen Xiaoguang.

"Oh, then give me a time period. I have something to do to find Mr. Wen." After that, Lin Changsheng asked again: "I heard that Mr. Wen is reading the "Huawei Basic Law" recently?"

Song Yiqiu smiled, "Yes, because there are Mr. Lin and you guys in the product matters, Mr. Wen has more time to think about corporate culture."

Yes, there is Lin Changsheng on WeChat, Zhang on Toutiao, Li Yidan on the Investment Department, Fu Yuxuan and Jiang Fan on WeChat Pay, and they also have a good COO. Wang Xiaoming from cloud computing is fooling college students everywhere to join the group.

As for Wen Xiaoguang, he doesn’t need to go out all day as a humanoid billboard for the company, and the financing is done, so he has time to think about how to shape the company’s corporate culture.

Of course, for Lin Changsheng, paying attention to what the boss does is also what they often do.

Wen Xiaoguang met him after coming to the company, "I'm going to have a meeting with you, what's the matter?"

Mr. Lin sat down in his suit and said, "About WeChat services, our department is considering broadening our service boundaries. Telephone bill recharge is too old and has been working on convenience stores since he was a child. This is boring. WeChat needs a little innovation."

"What innovation?" Wen Xiaoguang seemed to be in a good mood, "Tell me."

"In fact, it is urban services and living expenses, and these can be done together with Mr. Pay."

Although WeChat Pay can provide online payment services for Meituan and Ele.me, or scan the QR code offline to provide services to merchants, it is not enough in the field of convenience services.

But these contents actually need to be designed and tested very carefully.

"Lao Lin, I'm thinking about something recently." Wen Xiaoguang also spoke openly, "Since the development of WeChat, you have been responsible for technology and products all the way to the present. In the early days, I provided a lot of creativity and design, including voice calls, emoticon malls and even public accounts, and later led the establishment of WeChat payment."

"But I have never been a professional with a technical background. Sometimes I make jokes at work, that is, my idea cannot be realized by programmers. Or use simple statements to describe: I am not a product manager-style CEO."

Lin Changsheng did not deny this, but he also said: "But the strategic plan you made basically judged the right direction."

"That's what I'm going to say." Wen Xiaoguang slapped the table, "Weituo needs a new and clear mission and goal, and a more powerful team. This powerful means that each of us needs to play to our strengths and cooperate with each other."

Lin Changsheng thought to himself that what Song Zhu said was about looking at corporate culture recently.

"If this is the case, it really needs to hold a concentrated meeting to discuss. It is best to have some cases so that you can think openly."

Wen Xiaoguang has this consideration.

There is actually a big difference between a product manager-style CEO and a non-product manager-style CEO. This is not an emphasis on the gap. It is hard to say who is better or worse. It emphasizes the difference.

It's time to do it now.

So the meeting was arranged soon, and the discussion was about corporate culture, and corporate culture needs to be repeatedly said. These are determined by its two characteristics. One is relatively empty. If you say less, it is equivalent to not saying it, and the other is very important.

Every company must have a core mission and goal, and this goal cannot be changed. It is planned around this point, played chess pieces, and launched new products, so that it will not appear to be out of order and go with the flow.

Especially in this changing world, it is more precious and rare to identify a goal.

Baidu is a good negative case. Baidu’s mission and goal is to use technology to make the complex world simpler.

At first glance, it seems to be fine, and it also conforms to the thinking of science students like Li Yanhong, and attaches importance to technology.

But thinking about it carefully, there is a big problem.

Using technology to make a complex world simpler?

Which technology company is not suitable for this sentence?

Does Ele.me use technology to make a complex world simpler? Does Meituan have it? Does Alibaba have it? Besides, it’s too much. Having a sex software makes a complex world simpler!

Mission is a very empty thing, but as a result, it will cause the company to not know what to do from top to bottom.

Only then did Li Yanhong talk about his headache at the Internet conference: there were too many opportunities and I don’t know which one to do, so he had to give up and choose one.

The reason behind this is that around the Internet, everything you do is to make the complex world simpler. This is not Baidu’s mission, it is a feature of the Internet technology revolution.

On the other hand, Alibaba’s mission is very clear: to make no business difficult to do in the world.

It is easy to understand, everyone knows, oh, what we have to do is to make money from small and medium-sized enterprises.

In this process,

You said online payment is inconvenient? Then do Alipay.

Can’t handle logistics and delivery? Then do caiiao logistics.

There is no startup capital in doing business? Then start an online merchant bank and later incubate Ant Financial.

The transaction scale of Taobao is too large and brings too much pressure? Then do Alibaba Cloud.

Alibaba has done a good job in planning around the world's "making no difficult business" but is not optimistic about the ones who follow the trend. For example, Alibaba Entertainment, with 300 million users, has killed people every day, and the acquisition of Youku and UC is getting worse and worse.

But at least the core is not wrong. Baidu is just wandering around the sea of ​​mobile Internet. When takeout is popular, it will make glutinous rice. It seems that there is a chance to pay? It will also make Baidu wallet, but the market share can be ignored.

So a clear mission is really important, that is a beacon in the thick fog.

Lin Changsheng said he wanted a case, and Wen Xiaoguang gave them a case. This important first meeting started with his judgment, which was that even JD.com would surpass Baidu.

"Because of the light asset model of Internet companies, it has some big differences from traditional automobiles and real estate, that is, one idea of ​​a small company can subvert a field. Unlike automobiles, it is very, very difficult and almost impossible to defeat Volkswagen and General Motors from scratch. But it is different on the Internet."

Wen Xiaoguang wrote this sentence for everyone: Those who kill a product are usually not a better similar product.

He said: "The meaning of this sentence can be changed. People who defeat you are often not peers but cross-border. WeChat and QQ have very different products. Because this rapid change and powerful crisis always accompany us, a clear mission and goal will be particularly important."

"After Toutiao also drove onto the fast lane, my work will shift from the product field to corporate culture and team building. Weituo must have a very clear mission to let each of us, including me, know which direction the road will take tomorrow."

"Internet companies will fall down very quickly. I don't know how to go tomorrow, so I will definitely die miserably. I think Baidu is just that, their reaction is very slow."

However, these words are easy to say. How to build a positive corporate culture, how to build a team, and how to establish a mission are all difficult to do in one step.

So it takes time.

"The first step is here." Wen Xiaoguang praised Lin Changsheng, "This morning, Mr. Lin told me that he wanted to do some convenient services on WeChat. In fact, it coincides with my idea, and I think it is very good."

"But I didn't look at how to do it, and to be honest, I couldn't understand the technical details."

The core executives knew their own details, and Li Wenbo and others laughed out loud, there was nothing to hide.

Wen Xiaoguang was not embarrassed, "So, this is how I decided. I decided to let you go and let myself go. Because I don't understand, I always think about various words when reporting, and I have to study very hard, and I won't do this in the future. From now on, I will listen to one, the purpose is to update this product or release a new product, what do you want to do and what purpose you want to achieve. This goal must be consistent with Weituo's mission."

"For WeChat, the mission is to make urban life more convenient. For X Business Department, responsibility is three aspects. First, platform governance, because there must be many rumors in Toutiao, so you should pay attention to this. The second is technological innovation, and the third is content construction and information services."

Wen Xiaoguang also said bluntly, "The establishment of WeChat cannot be said to be a mission or a mission. We don't give ourselves a high hat. WeChat is the trend of instant messaging software transfer from PC to mobile."

"But after having WeChat, it's not like just holding a big lollipop to make money everywhere. Tengxun did this, we won't. WeChat's future goals, including Mr. Fu, will you cooperate together and launch all new businesses in the future, so that urban life will be more convenient."

Lin Changsheng added, "If we do it, then everyone cannot live without WeChat. No matter how much Alibaba communicates, it will be useless."

That's right.

"So I support the expansion of the life payment business." Wen Xiaoguang made it clear, "We established WeChat Pay to make the payment behavior of O2O companies and consumers easier. This is actually embedded in what I just said. The same is true for life payment. In addition, it also includes government affairs platforms, public transportation, and local life services... This is why we invest in them."

Li Yidan nodded and wrote down, and would pay attention to relevant companies in the future. "If you look at it this way, although I only said this today, but from the early days, Weituo actually had a vague route of travel, but at that time, it was always said that it would make users more convenient."

Li Wenbo added: "In the early days, it was more targeted at consumers. But there were also governments, non-profit organizations, scenic spots, and universities in the WeChat ecosystem, which were all publishing various information. So I think the four words [urban life] are very well included."

"The same is true for acquiring Gaode Map. Take public transportation as an example. Of course, this requires cooperation with the government. When waiting for the bus on the streets of the city, I don't know how many minutes the bus will arrive."

Wen Xiaoguang asked, "I think I should try it first in at least one or two cities. When the user opens WeChat and searches for an official account, he can find out where the bus he is waiting for is now."

Although Wen Xiaoguang doesn't understand how to do it technically, he knows that with this service, at least Shanghai can do it.

"Even in the future, you can only use the QR code paid by WeChat, which will save you things like bus cards. So I ask that when you strengthen the functions of products and services, you should take simplifying urban life as the starting point. In today's cities, we will treat wherever they hurt."

Wen Xiaoguang said this at an internal meeting, "And from a political perspective, in our country, only by solving the concerns of major leaders can we live longer. Do more things that are beneficial to China and the Chinese people."

"So Weituo gave up on the game."

"Yes, if you don't succeed, you will lose money. If you do it too successfully, you will be criticized by the People's Daily. That's not a glorious thing."

To solve the pain points of urban life is to be invincible.

Another thing that this adjustment indicates is that Wen Xiaoguang will further delegate power to the presidents of various business groups. He will not use WeChat to find the bugs like Ma Huateng, just like Ma Huateng, and he will continue to use WeChat to find out the bugs at two o'clock in the night.

He had to let these people try it on their own. He would only occasionally check it out or ask friends who lived in the city.

The time you take is spent on both culture and teamwork.

A company has many users, the premise is that it has good products, and the premise is that it has a good team and culture, which can constantly attract good people.

So it seems to be delegating power, but in fact it was Wen Xiaoguang who seized the source.

Fortunately, from the beginning, Weituo established a more convenient way to think and make layouts with it. So it did not start from scratch, but it was spread as a clearer information now.

But just saying or doing,

Shortly afterwards, the WeChat business department began to mobilize employees to give examples: What are the pain points in urban life nowadays? Choose some that can be done.

This order of doing things will make every participant understand, oh, we are doing it around a certain purpose.

This will prevent you from losing your direction in the tens of thousands of functions provided by various apps in the mobile Internet era.

Of course, these things are what Lin Changsheng should consider, not Wen Xiaoguang.

Wen Xiaoguang discussed the partnership system, that is, the team, that is, the team, before he was planning with Li Wenbo.

"I'm a little bit out now. In addition to focusing more on my work, I'm actually trying to build a complete team."
To be continued...