A year later, a landmark incident occurred in 2014.

Major cities across the country have begun to connect to 4G networks, and 2G mobile phone users have begun to decrease at a rate of more than 100 million. At the same time, the net growth of 4G users has exceeded 3G users. Young people in the top cities in the country have basically begun to move to 4G networks at this point.

At the same time, the short video track is the beginning. Weishi short video was launched at the end of last year. In July, gif Kuaishou changed its name. They removed the original word "gif" and officially changed from a tool type to a short video community. The future Douyin will be a product incubated in Zhang Nan's hands at ByteDance in 2016.

Short videos still hide energy that many people cannot see.

This time, Kuaishou's transformation only allows the upload of short videos and does not allow the upload of gifs, resulting in 90% of users losing and the daily active users dropped to 10,000. However, after this Spring Festival this year, the number of users began to grow rapidly.

Weituo noticed it.

Because Wen Xiaoguang is concerned about the short video track.

Because Kuaishou has built a sinking market, it has gathered a large number of "low-quality" users in second-, third- and fourth-tier cities, resulting in a large amount of content that is mixed with bloody content.

To put it bluntly, it's not a good deal.

However, capital does not pay attention to whether it is high-end or not, whether it is bloody. Capital has no emotions, no likes and dislikes.

People have always regarded capital as bad, but in fact this is based on subjective emotional judgment.

In fact, capital doesn't even care about good or bad.

They don’t all do bad things, they do good things too, because good or bad things don’t matter to them.

Capital only does things that make money. As long as it can make money, good things will be done the same.

There is no need to be morally determined. Ordinary people will speculate when they see stocks going to rise. They won’t be happy secretly when they make money? But ask back, is the income from the wealth you have paid for? Is it because you have created wealth for society?

Capital is like "you" gathering together like this, or you who are big.

You are unhappy and don't do bad things because capital does it, just because you haven't become capital.

So it doesn’t matter whether Kuaishou has high-end quality. What’s important is whether its daily active users, growth rate, traffic, etc. can be regarded as convertible to ‘money’.

In fact, Kuaishou performed very well after the Spring Festival in 2014, with daily active users quickly exceeding 100,000 from 10,000, and it can reach 1 million in the foreseeable half a year.

It makes money.

It's that simple.

Wen Xiaoguang now has an opportunity, he wants to invest in Kuaishou and unify this market.

More than 80% of Kuaishou’s users are in second- and third-tier cities, and only a small number are in the first-tier cities. However, the remaining cities surrounded by rural areas are also a large market, and several first-tier cities are almost catching up with a large country with a population of over 100 million.

Therefore, based on the investigation of Kuaishou, Weituo has also begun to incubate short video apps, and its target is naturally the "high-end users" that people call.

High-end and low-end are just names and do not represent value judgment. In the eyes of capital, high-end often means that it will exploit you more ruthlessly; perhaps it may be more kind to the low-end, not because of kindness, but because they are poor.

"Let the Bullets Fly": Whoever has money will earn it.

This strategy starts with the x business unit. At present, it is the most innovative and dynamic here. Last year, a small team of more than a dozen people developed an app for women taking photos. The main functions are "witchcraft" and named faceu. This software has been developed in 2009, and women have a necessity for it.

Although it was launched later, Faceu strengthened the positioning of women taking photos in travel, which is a urgent need. Now that we don’t post some photos on WeChat Moments, what is the difference between not traveling?

This team is doing pretty well. If you perform well, you will have the resources of the group. You will have no shortage of money, fame and fortune.

Orderly competition has enabled this department to start the development of various apps.

Wen Xiaoguang later began to impose restrictions, and he had to report it first. After review, it was feasible. Otherwise, it would not be allowed to set up a small group to work together to waste resources.

Of course, if tasks are distributed from top to bottom, such as the development of a short video app, once people are recruited, many people who were originally held down will actively join.

Wen Xiaoguang asked Zhang Nan to take the lead in this development team and serve as the team leader. It doesn’t matter if the speed is slower. It must be of quality and people must be able to distinguish it from Kuaishou at a glance.

The boss’s restraint is famous. The restraint here means that after receiving more than one billion US dollars in the B round, it is usually done by startups, such as Alibaba in the early years, and set up offices all over the world, but they don’t know what they are doing.

With more money, people will easily do inexplicable things.

Wen Xiaoguang is also an inexplicable person. He doesn't have any. He has almost no end in the o2o market. Those who should burn his own money have nothing to do with Weituo.

But when he began to identify the short video track, he did not hesitate to invest in resources, either not to do it or to kill him.

Kuaishou did not even take the initiative to start a new round of financing, and Weituo was already here.

Wen Xiaoguang was not sure about the development history of the company. He would try his best to follow the history of the city, but now he has more “resources” in his hands and gradually began to follow the actual work progress.

No matter what Zhang San Li Si Wang Er Mazi, Wei Tuo wants to Kuaishou, then let's mess with him.

At this time, Kuaishou had no money, no traffic, and no mature recommendation algorithm.

Of course, this is not a direct acquisition, there is no need.

At this time, there were two main people at Kuaishou, Cheng Yixiao and Su Hua. The former was the founder and the latter was the CEO provided by Morningside Capital.

This is not important. What is important is whether they will refuse Weituo's entry and whether they can refuse Weituo's entry.

The media is hyping up the 4 billion yuan before tax earned by Wen Xiaoguang.

And under the surface, the capital represented by Wen Xiaoguang has begun a new round of track starts.

So Miss Aili asked him: Do you feel like you have made enough money? Have you ever thought about enjoying life and retire?

Wen Xiaoguang smiled and replied: "It's not time to retire yet, we're just starting!"

Many people don't understand, but this is indeed the beginning.

When 4g arrives, people are spraying it faster, so what if?

But I don't know it ignited the short video.

Miss Aili treated Wen Xiaoguang's "just started" as a heroic declaration. Netizens watched the video and thought it was a brag with big mouths.

In fact, it is just a descriptive language of facts.

Weituo, it has not stopped yet.

On February 23, 2014, the long-awaited melon-eating crowd finally waited for the response from the person involved Wen Xiaoguang, and the official media footage finally scanned him.
Chapter completed!