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In 2014, the content creators that were popular later have not really shown their prominence. There is a more accurate word to describe Toutiao’s desire for content, namely, payment for knowledge. It is one of them, and it is one that seems to have particularly commercial prospects at present.

Luo Zhenyu was invited to participate in the launch ceremony of Toutiao’s content entrepreneurial community. He was able to speak out, and Wen Xiaoguang also gave him the opportunity to choose the theme.

Anyway, as an investor, or simply as a funder's father and a platform father, it is easy to invite him to participate in an event.

Many content creators also talked about their recent new headlines at the end of the work and personally participated in the experience of participating in it.

This is great news for them.

There are also many video owners on Toutiao today introducing the whole story of this incident. "Yes, everyone knows, and I have also received an invitation from Toutiao."

When you say this, you feel that your entrepreneurship has been recognized.

Many people said in the video: "It's a bit like a WeChat official account. Toutiao is planning to make up a big wave of blood for all the people who make content, whether you are doing game commentary, financial analysis, sports, historical, or even current affairs interpretation."

"Anyway, there should be invitations in all aspects. The documents they sent internally made the pie big and round, so I won't show it to you, and most people can't read it. The brief meaning is that today's Toutiao should support those who can produce good content... Alas, to put it bluntly, it means that people who can get a certain number of fans. There are only two types of support, including money and other resources."

In addition to invitations, Toutiao official also opened an entrepreneurship application channel. Of course, these must be screened.

In addition to targeting individual entrepreneurs, Toutiao is also discussing cooperation with major corporate media.

In the first half of 2014, China Overseas Poster Group launched a new financial media project, which is currently under low-key internal testing. Its name is Pengpai News.

Since Toutiao was sued by several jealous competitors due to copyright issues, the company has begun to focus on negotiating copyright cooperation with Daxin Media.

The content of the negotiation is not complicated, that is, we hope that these new media will join Toutiao. As a huge platform with hundreds of millions of users, they are so attractive.

Regarding copyright issues, every reprint that indicates the source is definitely noted, and the watermark of Toutiao will not be used. The advertising revenue generated and IP revenue will also be divided into a certain proportion.

This is a cooperation that is beneficial to both parties. Entering Toutiao can allow them to gain greater traffic, gain more fans, and also have corresponding monetization channels.

For Toutiao, if these new media are included in the platform ecosystem, copyright issues can be solved to a certain extent, and the information they can provide can be further enriched and optimized to retain old users and attract new users.

And there will be a big improvement in valuation.

Although it is said that capital is short-sighted, capital will never look at the present moment. It depends on your situation in the next three years. Moreover, capital never reminisces about how it was in the past and will soon forget it.

If Toutiao does not make efforts in copyright, then capital will question it. What if the domestic copyright law is truly implemented one day?

This will block the growth of Toutiao's valuation because this question is difficult to answer.

But now Wen Xiaoguang and Zhang Nan's team are making various efforts to solve this problem. One day, if you don't reprint a single article about Tengxun News, users will not feel that they have read some news less, so they can not continue to infringe on its copyright.

In fact, Toutiao does not capture much content from Tencent News because they are not very good, and homogeneous content is very common.

This is a big dream, and headlines will gather more information and distribute it.

Basically the same as Alibaba’s e-commerce platform, except that it gathers a bunch of merchants, we are new media, we sell them to consumers, and we distribute information to users.

It has a large corporate flagship store, and Toutiao's "big partners" are also obvious, People's Daily, CCTV News, Xinhuanet...

In addition, after 2012, China has been a current affairs reporting platform. At least today's Toutiao is already an important current affairs reporting platform. Wen Xiaoguang must know one thing,

That is, the Central Propaganda Department’s control over public opinion is strengthening.

This is also a very obvious fact. In the last decade, I scolded the people online, and that was natural. A group of people gave you a thumbs up. How about you try again now?

And there was a weekly incident at the end of this year.

Wen Xiaoguang must be prepared to be interviewed by the Central Propaganda Department.

He has sufficient preparation for this, and he must be placed!

You can't just think that no one can control yourself just because you have a lot of money. That's a fool. He is never too stupid. As long as you shout at attention, he will immediately straighten his back.

Although Wen Xiaoguang is in Zhonghai, he has always participated in such general events through video conferencing.

The entire team also understood tacitly whether this invitation should be invited to criticize the current situation?

Invite your mother, if you find out about the review, you will not be allowed to send it out at all!

How good can youtube be?

All things are busy with every day.

"Uncle Bai, do you have the habit of reading our headlines? Do you feel like there are so many negative energy and heavy hostility?" Wen Xiaoguang wanted to know what the official perspective is.

"Hard aggression? Can the online anger be less severe?"

"This is a difficult and difficult balance, because our entire society is very hostile, but the Central Propaganda Department certainly doesn't like a huge platform where hundreds of millions of people vent their vent. However, if our platform is too strict, it will lose the authenticity of the information."

Mayor Bai only said one sentence, "No matter what, you need to have bottom-line thinking. The bottom-line cannot be broken. You can do whatever the country requires. This is not the most labor-saving thing? Don't mess around here."

Wen Xiaoguang smiled and said it was right.

"There are no messes. We are strengthening supervision internally, bit by bit, and we have a dedicated team to follow the national policies. Although the changes have not been made yet, we must make changes the next day as long as there are requirements. This can avoid offline rectification, and we must consider this danger."

Because officials are most likely to do a one-size-fits-all approach in order to protect their butts. There is nothing to say about this. Wen Xiaoguang also does the same. I am tolerant of you and my career will be gone. It sounds nice to say one by one. What if one misses one according to the actual situation? What if something goes wrong? Isn’t I still responsible?

Therefore, one-size-fits-all and the most cost-effective.

Who wouldn't do that?

Don’t think it’s impossible, thinking that your platform is bigger? The bigger it is, the more you are, and it’s not fake that Phoenix.com will be rectified.

So he is doing roughly two aspects now: one is to strengthen the construction of content ecology and the other is to prevent lightning. As for the World Internet Conference, it is okay to ask him to make efforts, but the above is uncertain, so he has no choice.

At this time, Wen Xiaoguang had huge resources in his hands and had to understand the policies with every word and action, because you had an influence and were easily affected.
Chapter completed!