Talk about it!

After some commercial hype, the atmosphere in the conference room suddenly became much more relaxed, and most people did not have the restraint at the beginning.

Looking at Chu Qiankun again, I feel much more comfortable. Although the boss is not very old, he is quite approachable.

There is no such arrogance or absurd pride as they imagined.

At a young age and successful career, in their initial thinking, Chu Qiankun was likely to be successful in his youth, arrogant and nostrils were approaching.

Now it seems that Chairman Chu has always been in such a style since he got off the car.

On the other hand, Chu Qiankun has achieved such achievements at a young age, and he will suffer any more than a young man. This means that he has a clear understanding of himself and has a style different from their imagination.

While chatting and laughing, Chu Qiankun also fully utilized his strong memory, shouted out the names of executives one by one, and talked to them about specific business in a daily life.

This approach once again invisibly narrowed the distance between each other and gave everyone a deeper understanding of him, the chairman.

Time passed without realizing it, and basically Chu Qiankun said, listened to the people below, Chu Qiankun asked, and answered the people below.

"I have seen everyone's major. I hope that in the future, you can still develop wealth in Korea even more under the leadership of President Li."

Everything we need to talk about and everything we need to know is time to return to the official topic.

Chu Qiankun withdrew his gaze and turned to Li Xixuan who was sitting at his hand: "Tell me about the development of the company."

"Okay." Li Xixuan did not open any documents or notes, and the data came out: "Since its establishment, the Dahan branch currently has more than 500 employees. There is one clothing processing factory, one ok direct stores, five flagship stores. The annual turnover is close to 350 million Huaxia coins, and the annual growth remains above 50%.

"However, the number of direct-operated stores has reached the company's plan, and the growth is currently slow, and the growth rate will decline this year. We set the year-end sales target at Huaxia Coin 450 million, and we are confident about this number."

"Yeah, that's OK."

Chu Qiankun nodded. After all, the population of South Korea is limited and cannot be compared horizontally with the Chinese market.

However, this revenue is better than nothing for the current wealth.

Of course, Chu Qiankun asked Li Xixuan to set up a branch in Dahan and open an O's direct store, not to simply make money, but to use Dahan as a springboard to successfully explore overseas markets.

To put it bluntly, Dahan is more like a test field of wealth, which was used by Chu Qiankun to practice.

At present, the effect is pretty good, and the experiment is quite successful overall.

With the experience of Korea, Chu Qiankun felt confident when he truly went abroad, going to the other side of the ocean, and to the more competitive European and American markets.

"However, although the Great South Korea is not big, its overall economic strength is still good. The clothing market should still have relatively large potential to explore. I think the goal of 1 billion in annual revenue is not high, and it is completely feasible to work hard."

"In addition, we must also use the trade ties between South Korea and ASEAN countries to open up the market. The cultivation of sub-brands must also be accelerated and they can bloom more in the future."

Slowly speaking, Li Xixuan and the others doubled their goal.

Chu Qiankun still has some expectations for the Dahan branch, so he hopes that they can go further and take bigger steps.

Li Xixuan looked at each other with his subordinates, and breathed silently, and the pressure came.

Korea is not as good as China. The clothing market here is already very mature. As a new brand, it is not that easy to develop.

The market is so big. If they want to expand, they will inevitably squeeze other people's markets, which will easily intensify conflicts and then rise to the level of business wars.

However, Chu Qiankun's request was not an exaggeration just from the perspective of numericality.

As an old man of OK, she has always seen the development of the ok Chinese market and is even more clear about the annual income of ok.

The equivalent of one billion is really just a fraction of the turnover in front of the ok China market, but it is just such a fraction of the money that they have to make great efforts to achieve the possibility.

"Chairman, do you have time to ask for your billion-dollar goal?" Minister Jin frowned and asked out his questions.

He and Li Xixuan had similar ideas. The goal of one billion really requires them to spend a lot of effort.

Because the direct-operated stores have been opened to the current level, the market's acceptance ability has basically begun to become saturated, and then it will not be possible to bring significant revenue growth by opening stores alone.

"In terms of time, how will next year? Can it be achieved?"

Chu Qiankun tapped his finger on the table twice. The first quarter of this year has not passed yet. By the end of next year, it can be considered two years.

In his opinion, it should be very simple to go from 350 million to 1 billion in such a long time, and the annualized growth rate is only about 70% and it cannot even double it.

Unfortunately, what seemed very simple to him made Minister Kim and others take a breath.

If he was given a three or five years, he felt that he still had a chance to try it, and it would be realized in less than two years. He felt that the opportunity was not possible.

"Chairman, this time is probably too tight." The rebuttal was also very tactful: "Under the current actual situation, it is difficult to increase the number of stores quickly. It is difficult to make a big breakthrough in the daily, monthly and annual sales of each direct store. It is difficult to achieve your goals in the short term under the current conditions."

"It's not difficult!" Chu Qiankun picked up the mineral water at hand and sipped: "First, increase the advertising efforts and increase the brand's popularity. Second, increase the market for new products and new styles. You can move more styles that have been launched in the Chinese market. Third, hold more activities, either unified by the company or alone in a single store."

"We are a direct store, and all our clothing is produced in our own factory. We have the advantage of time and cost. The discount can be magnified, so don't always care about profit gains and losses in a short period of time."

Chu Qiankun cares about the market share, and he values ​​the market share of ok clothing in the single market of the country, which is of great importance to him every percentage point.

As for profits, he didn't care much. He didn't even care about the total amount and the profits accounted for even less.

Making money does not depend on Dahan, and making money does not depend on the present.

What he needs is a beautiful model, he needs a perfect, satisfactory market share.

As long as there is a market, are you still afraid of not being able to make money?

"Don't be afraid of spending money. If you don't have money, you can second it with the head office. As long as you build the event and create the atmosphere, there is no problem with the fracture caused by discounts."

His strategy is very simple, which is to take advantage of the financial advantages and not be afraid of losing money, and to drag down some other brands in the market.

When they collapse and the market is given up, they can occupy it.

He is very good at fighting price wars, and he also has capital and confidence.

This trick is actually very familiar. Later generations are very good at new economies such as the Internet. They are just to burn money, to see who can burn the opponent down, and to withdraw from market competition.

The remaining ones are kings! Those who stay, the living are the final winners.

Chu Qiankun never thought of dominating the clothing market in Korea. After all, he has money, and some large companies also have consortiums to support him, and they are not short of money.

His purpose is to clean up some small brands, or brands with unstable foundations and economic crisis.

This market has never been short of tacit funds. Chu Qiankun believes that as long as the ok is launched, there will be a big brand that understands it soon.

A market where fish and dragons are mixed, big and small fish are tossing together. Although it is very dynamic, it will not be liked by big funds.

He estimated that after such a cleaning, it would be possible to eliminate 50% of the existing brands in the market.

All the brands are eliminated, and the corresponding production capacity and market will be replaced by ok and other brands. The size of the entire industry will not fluctuate much, but the brand structure will only change.

"Do you mean a price war?" Minister Jin knew he wanted to ask again. Seeing Chu Qiankun nodding slightly, he continued: "If the headquarters can support it and fight a price war, it is a good choice. But..."

Since the big boss said he was not afraid of fractures, he would not make money and make money in the market.

It’s just that although the idea is good, there are definitely many difficulties in actual operations.

"But what?" Chu Qiankun asked.

"Chairman, I understand what you mean." Minister Kim sorted out his thoughts a little: "However, when we fight a price war, it is easy to trigger a rebound from other brands. Once they join forces, it is still very dangerous for us to ok."

OK, it is a new brand that has just entered Korea for a few years. It is just a local local brand in China, not an international brand.

The price war is a good opportunity, just as Chu Qiankun expected, it can quickly occupy the market.

If the price war is not good, it is likely that it will shoot itself in the foot, and in the end it will steal the chicken and lose all the rice, and it is likely that it will throw away the existing market.

In that case, their efforts for several years will be in vain. For them who already have a sense of belonging to wealth, this is not the result they expect.

So they would rather be slower than go too fast and get rid of the eggs, and they would be disabled by falling.

"You don't have to worry about this. If they want to unite, they have nothing to be afraid of. It's useless to unite. Since you want to fight a price war, you have to fight more happily."

Once the price war begins, they don’t want to fight and fight, and they will die if they don’t fight. There is still a glimmer of hope for a fight.

Looking at the people who were still a little confused, Chu Qiankun smiled faintly and said to Li Xixuan: "I'm here this time and bring you a check. Guess how many are there?"

"Is it the funds prepared for the next preferential operations?" Li Xixuan asked: "With the boss's courage, it should not be less than 100 million, right?"

Li Xixuan originally wanted to say 50 million, but when he thought that it was proposed by Chu Qiankun himself. With the boss Chu's always big moves, he should not have to mention the level of tens of millions.

So she boldly doubled the number. One hundred million was already very speculated for her. After all, the annual revenue of the Korean branch is only a few hundred million.

Li Xixuan                                                              

It's a bit crazy to spend hundreds of millions of dollars on subsidies for discounts and discounts with hundreds of millions of dollars. I really don't want to make money anymore.

However, Chu Qiankun smiled strangely, his neck swayed gently, and stretched out a finger to everyone's mysterious smile, and said lightly: "One billion!"
Chapter completed!