(Thanks to book friend Jiang Zheng 1123 for his monthly ticket support! Thank you~!)

Before "We Are Singers" was broadcast, brand merchants who were interested in this show, or Mango TV.

I have complaints about the nearly 20 million naming fee of Ok Clothing and I am very puzzled.

In private, many manufacturers even gave Ok clothing and gave Liu Yiyi the hat of being stupid and having a lot of money.

Given the current domestic environment, it is a big deal to give a 10 million yuan to a variety show.

This is just a variety show from the provincial and Taiwanese. The audience has certain restrictions. Such a high naming fee is a waste.

However, many people have different understandings of ok.

In their opinion, ok is still a small domestic brand. If they want to establish a brand image as soon as possible, then naming a Mango program is a good shortcut.

If such a small brand wants to compete face-to-face with other well-known brands through normal channels, there is almost no possibility of winning.

Then, the only way is to take a different approach, use an amount beyond common sense to seize this opportunity with a sharp sword of money.

The title of 20 million is the "We Are Singers" program team, and it is a number that Mango TV cannot refuse.

At the same time, this can explain well why other sponsorships and other advertising businesses of the program have not been bid for, but the naming has been taken away.

Because ok took out a huge amount of 20 million yuan, Mango was destined to not refuse.

This naming right does not require the market to go through the motions, because it is impossible for other brand merchants to quote such high prices.

Although the real internal reason is not the case, the speculation and analysis of this group of people still make some sense.

However, whether it is a person who thinks that ok people are stupid and has a lot of money or thinks that ok has a purpose, they all have a common view and think that ok's naming is undoubtedly a loss.

However, the slap in the face came so quickly.

When the show was broadcast live last Friday, people who followed it noticed something was wrong.

These interested people specifically found out the ratings of "We Are Singers" through their own channels on the weekend, and then went to the ok direct store to check the reality.

In depression, these people overturned their original judgment and re-concluded that the title of OK was a big profit.

For a moment, I regretted it.

Regret is regret, and there is no medicine for regret in the world, so they can only focus on the subsequent sponsorship quota.

Before the bidding began, they made sufficient preparations and made mental preparations at high premiums.

However, their wish has not been achieved and their premium strategy has not yet begun to be implemented, and Liu Yiyi has another red envelope of 10 million yuan.

To be honest, this is the first time that there are so many bosses, executives, and business representatives who have seen such an operation.

There is actually a naming dealer who will take the initiative to increase the naming fee after the program is broadcast.

Moreover, OnePlus is 50%, what kind of slutty operation is this!

In addition to shock and amazement, how much money will you make for ok this time?

How much money will you make with this show?

What height will the company's brand be raised to?

There are new speculations and analysis again, and at the same time, there is a sense of ominous premonition for the bidding that may be reconsidered.

Different thoughts!

"Okay, I think everyone should have a complete impression of our program. I can tell you responsibly that "We Are Singers" will be the hottest variety show this year, no doubt about it."

"You can imagine that our high ratings represent tens of millions of viewers across the country, and we watched our programs at the same time. Tens of millions, not to mention more, as long as we have a conversion rate of one thousand, how much sales will be for your products."

"This weekend, the sales of ok clothing are so popular. I think everyone here has seen and heard something. Haha, think about Mr. Liu's domineering a moment ago. She likes it and adds another 10 million. Don't you want to have such confidence?"

"Mr. Kang, your Kang family TV is not bad in China. If we have the promotional bonus of our program, how many more do you think will be sold? We have twelve episodes of a season of the program for three months, so it is not difficult to sell you tens of thousands or 100 million or 200 million more TVs, right?"

It seemed that he was stimulated by Liu Yiyi, and Hong Guotao began to talk endlessly. The effect of a seduction seemed to be very good.

Chu Qiankun looked at Hong Guotao who was talking and advocating, and couldn't help but applaud, "See, this is the effect of throwing out tens of millions. Others are not doing anything yet. Director Hong Da, Teacher Hong was first fed with blood."

"What's the use of being excited about? It depends on the ideas of these merchants. They are all human beings and are not that easy to cheat. They will judge the size of the profits themselves, and it is not something that Director Hong can incite.

Su Suyuan has been braking for Chu Qiankun. I hope Chu Qiankun can calm down and not be too optimistic in everything.

Chu Qiankun smiled and said, "Look at it first. If it really doesn't meet expectations, I'll think of other solutions."

"Are you going to go on it yourself?" Liu Yiyi looked at him curiously: "You have a good idea, why don't you go on it yourself directly? Why do you do such a complicated thing?"

Chu Qiankun's lips gently raised up, without explanation, and he went up by himself from the beginning, that would be boring.

Moreover, unless it is absolutely necessary, he doesn't want to do anything by himself. He is actually very tiring to do everything himself.

If it weren't for the reason that "We Are Singers" was the first variety show of Star Media, from Liu Yiyi to Fang Shaohua, to the employees below, he wouldn't have paid enough attention to it.

It was like Hong Guotao who suddenly became enlightened and began his cheating recommendation.

"In addition to the naming rights that have been won by Ok Clothing, there are six sponsors who are waiting for their positions. In order to cooperate with the production of the program, and to bring maximum commercial benefits to sponsors, we have made a rough mark for the six sponsor industries."

"In other words, brands belonging to these six industries will have greater advantages. The six major sponsoring industries are: First, the cars for singers to travel, and brand cars that meet the temperament of the program."

"Second, the brand LCD TV, where the specific places are placed, you can carefully view the big screen; third, we are a music program after all, so we will cooperate with a music platform."

"Fourth, I think it is the most interesting sponsor, that is, a bottle of water or drink around Teacher Hong. That's right, Teacher Hong is me. This bottle of water or drink will appear in a specific link, that is, when I announce my grade ranking. Those who have watched the previous episode should know the importance of that glass of water. After all, I talk a lot and I am prone to thirst."

Hong Guotao explained one by one, and inadvertently slandered himself, immediately attracting everyone's kind laughter.

The most exciting part of the program "We Are Singers" is not when the singer sings, but when Hong Guotao announces his achievements.

Since the live broadcast ended last Friday, there have been two of the most lively topics about the program "I We Are Singers" online. Needless to say, the number one is about 71.

The second-ranked part is the announcement of the results, which is praised by the audience and netizens as the most annoying and favorite part of watching.

Netizens now call him Teacher Hong, and there are respect and jokes about it.

A netizen with a very good brain, this is a metaphor for his image to a teacher who likes to be a class teacher when he is studying.

Love and hate, and can't stop.

Therefore, whether it is live broadcast, replay, or online broadcast of Xingchen.com, everyone will scold Hong Guotao at the screen.

Then he cursed and laughed.

Moreover, it is impossible to change the channel. If you don’t finish watching this, it is impossible to change the channel or close the video.

It smells so good!

So, when Hong Guotao said that this position needed a sponsor, the bosses and business representatives of several beverage companies present were already ready to go.

I have been thinking about what price I can give for a while, what is the maximum limit I can give for my company, etc.

If you cannot make the decision completely, you will also start to contact your boss by phone to get the highest authority, and it is best to get the imperial edict to act cheaply.

"As for the industry bosses that have not been mentioned, don't worry. The location of the last sponsor is not set up in specific industries. Everyone is welcome to actively strive for it."

"And even if you can't win the position of sponsors for a while, don't be discouraged. Director Gai of our advertising center came here today to accept everyone's advertising."

When Deputy Director Gai, who had been fighting with depression, heard Hong Guotao mention his name and quickly stood up and bowed to everyone.

Before everyone's discussion could calm down, Hong Guotao announced the start of the bidding, but he returned to his seat with a smile on his face, and the next specific hosting was handed over to Jia Jia.

The people they sit on the stage mainly serve as witnesses, and more often exercise their identity as supervisors to ensure that the subsequent bids are fair, just and open.

Of course, there will be staff to operate specific matters.

"Okay, let's bid for the first sponsorship, singer car. I hope that the friends of car companies can actively participate. Whether you are a domestic brand or a foreign brand, we will treat you equally."

Jia Jia's words are also very beautiful, but anyone with discerning eyes knows that this bidding has nothing to do with domestic car companies. Even if they take a photo of the position, they cannot come up with a suitable model to sponsor.

The main thing is to look at the brand PK of Europe, America and Oriental and Korean. At most, it is to distinguish whether it is purely imported or a joint venture in China.

There is no way, the original intention of changing the market to technology has not been realized. Now the market has given up, but the technology has not been learned.

Let’s not talk about core technologies like engines, but even shell design has not learned much essence.

This change in situations still needs to wait for the arrival of the Zotye Tapao era.

At that time, the engine technology was quite different, but in terms of appearance, many domestic car companies seemed to have suddenly become aware of it and truly connected with the international community.

Similar to other auctions, each participating company will get a number plate.

As soon as the host Jia Jia finished speaking, the sign No. 41 was raised: "Toyo Honda, one million."

As soon as he finished speaking, Chu Qiankun, who was staring at the TV screen in the side hall, frowned.

The first price of the whole audience was not crisp at all, and it was different from what he expected.

Su Suyuan sensitively noticed his emotional changes and reached out to pull him: "Don't worry, it was always tentative at the beginning. No one will just throw people at a high price like you. They all came with the attitude of saving as much as possible."

Liu Yiyi also said from the side: "Look first, as long as there is a second offer, the number will rise."

Chu Qiankun relaxed his eyebrows and smiled faintly: "I didn't say anything, you are nervous, listen, look and talk."
Chapter completed!