After the midnight show, viewers began to post their "Avatar" viewing experience on Wandou.com and other forums.

"There is no doubt that this is a super blockbuster worth going to the cinema to watch. It is nearly three hours long, but the plot is not sluggish at all. In addition, it is recommended to buy a 3D or giant screen theater to double the viewing effect. It is absolutely excellent.

Value for money.”

Most viewers said that Han Fei was once again at the forefront of Chinese films in terms of special effects.

Of course, some viewers complained that the movie "Avatar" was too "European and American" and did not look like a Chinese-centric movie at all.

However, the audience responded immediately.

"Nonsense, this film is going to be released in Europe and the United States. If you want to make money from foreigners, you have to take care of other people's perceptions, right?"

It seems that most viewers do not know anything about the Indians. In fact, to this day, many Chinese people still believe that the United States is a country that maintains world peace and equals all living beings, as promoted in their movies.

The famous film critic Fanghua finally released her long review after the midnight show. In fact, she actually attended the premiere. It took her three hours to write this long review.

"How should I put it? After attending the [Avatar] premiere, my heart couldn't calm down for a long time. There is no doubt that Han Fei and his team once again made a shocking film. This shock comes from the visual effects.

Some of them come from the core of the plot."

"Many viewers have already said about the visual effects. Let me briefly summarize them here. First of all, the most amazing thing is the crew's portrayal of Pandora. Every flower and grass here is so magical, but

It’s so familiar that in a trance, we seemed to see another Earth, a fantasy version of Earth.”

"Of course, the most outstanding thing in the film is the use of CG animation and motion capture technology. If you have watched "Rise of the Planet of the Apes", you should be familiar with these two technologies. Thanks to "Rise of the Planet of the Apes"

Only with the accumulation of technology can we have the opportunity to see the vivid Na'vi people."

"This is very important. With all due respect, Chinese movies have always had a weird circle. Whatever the subject matter is popular, any famous star can play the leading role regardless of whether he can act or not. Few people will pay attention to the accumulation of technology. However, this

This is the direction that Chinese films should develop. This is how Han Fei and his team have come step by step, from "The Secret of the Dragon" to "The Wandering Earth" to "Rise of the Planet of the Apes" and now "Avatar"

, the audience can clearly see their progress.”

"Han Fei once said that movies are just a handful of fools turning their dreams into reality for most people to see. However, how many people will work hard to realize this dream?"

"Let's stop talking about the special effects. Let's talk about the plot. I saw many comments on the Internet saying that [Avatar] has too strong a European and American flavor. In fact, this movie is a complete criticism of the persecution of the Na'vi people by mining companies.

In the last century, European and American countries have descended upon the Indians without reservation, and movies always have artistic elements. The Indians are not as lucky as the Na'vi. By the time the Indians were forced to lay down their weapons, their population had dropped to

5% of its heyday.”

Fanghua's long comment immediately caused a huge response on the Internet. Many Chinese people began to look at history and found that, indeed, as she said, the persecution of Indians by European and American countries in history was similar to the treatment of Neville by mining companies in the movie.

The persecution of the Indians is exactly the same. The only difference is that in the movie, the mining companies are interested in rare ores, but in reality, European and American countries are interested in the Indians' land and their labor force.

Yes, in history, many Europeans and Americans turned Indians into slaves and sold them. It was a barbaric and bloody era. The most ironic thing is that European and American countries became powerful countries by sucking the blood of their colonies, and they also licked their faces to pretend to be gentlemen.

What do you mean by freedom and equality?

Just when the discussion about "Avatar" was in full swing on the Internet, Han Fei finally got the box office statistics of zero-point screenings.

46.73 million, this number is indeed a bit scary. If there are no unexpected events, the first-day box office of "Avatar" should exceed the 400 million mark.

But in fact, it’s normal to think about it. Among the films released at the same time, there were no special effects blockbusters. The 3D screening rooms and giant screen screening rooms of major theaters were all given to “Avatar”. It is normal for the box office to be higher for the after-hours screening.

Of course, "Avatar" is not without its disadvantages. After all, the nearly three-hour screening time is too long, which is not an advantage for filming. The ticket prices for "Avatar" in major theaters are also higher than those for two hours.

Movies there are more expensive.

"Okay, don't wait any longer, go back and rest first." Han Fei also yawned as he spoke.

After everyone left, Han Fei saw that Li Yanan was still sleeping, so he carefully picked her up. Fortunately, there was no one in the company anymore.

However, Han Fei soon discovered that Li Yanan was actually pretending to sleep, so he tripped his feet like a prank, and Li Yanan immediately screamed.

Just when she was ready to free fall, she found that she was still in Han Fei's arms. When she saw the evil expression on this guy's face, she instantly understood that she had been tricked.

"Hiss~~~" Han Fei sat in the cab and kept inhaling. Perhaps Li Yanan had behaved so meekly during this period that Han Fei almost forgot the destructive power of this girl.

"Hmph, I asked you to scare me." Li Yanan raised his fist proudly.

Han Fei could only shake his head helplessly: "You still have the nerve to pretend to be asleep when you are obviously awake."

"I want you to take care of it."

"Don't let me hug you if you can."

"What are you mumbling about?"

Well, that's life.

Turning around, Han Fei was pulled up by Li Yanan in a daze. When he saw that it was already nine o'clock in the morning, he quickly washed up and drove to the company.

"Next, the core of our publicity strategy is - great value!"

Yes, the duration of "Avatar" determines that its film schedule will not be too high. With the same film schedule, other movies in the same period can be filmed for three times, but "Avatar" can only be filmed for two times, and in order not to lose money, the theater chain

, a ticket for "Avatar" is a few dollars more expensive than other movies, which is an irreversible disadvantage.

Han Fei's strategy is to actively turn disadvantages into advantages. The same ticket price for "Avatar" is indeed more expensive than other movie tickets, but our price is justified. One movie ticket can watch for nearly three hours.

Also, wouldn’t it be a great value?

This is a bit like the advertisement of instant noodles, "increasing the quantity does not increase the price." Although "Avatar" increases the price with increasing quantity, it still has the same saying of "great value"

Needless to say, this kind of promotion strategy may seem a bit tacky, but it really works and plays a very good role in some price-sensitive audiences.

Of course, the audiences in the 3D screening hall and the giant screen hall will not care about the extra time. They have higher requirements for the viewing experience, which is precisely the strength of "Avatar".

Judging from the ticket purchase situation of the entire Asuka Cinema chain, the box office growth momentum of "Avatar" is still very strong, especially starting from 2 p.m., many 3D screening halls, even the most corner tickets, have been sold out.

After six o'clock in the evening, tickets become even more tense. After twelve hours of word-of-mouth fermentation, the rating of "Avatar" on Wandou.com has stabilized at 8.7 points. Such a high rating has also made some fans who are still on the sidelines make up their minds.

They bought tickets to enter the venue, but soon they found that the 3D screening room was already hard to get a ticket, and even the ordinary screening room only had some seats in the corners.

Not being able to buy tickets naturally creates a sense of panic in people, just like the anxiety people feel when they can't buy tickets during the Spring Festival travel rush.

"The number of films scheduled is still not enough. Speaking of which, there are no other good films in the same period, right? Why not increase the number of screenings?"

"That is to say, I took a look and found that the occupancy rate of other movies in the same period was less than 45%. I might as well spare some time. I have been squatting since 2 o'clock in the afternoon and I didn't even get a single 3D movie. And

They didn’t even offer a refund, I’m really speechless.”

In fact, the theater chain is also in a difficult situation. The film schedule of "Avatar" has reached 46%. In fact, not all the shows are full. It is just that there are relatively few 3D shows, so it is difficult to get a ticket.

And many viewers who have high requirements for movie viewing conditions will still not be satisfied even if the number of 2D screenings is increased.

In any case, "Avatar" was an unprecedented success on its first day of release. The audience's enthusiasm for watching the movie was aroused. Some finally arrived at the theater, but found that they had no tickets, so they had to watch 2D venues first, or other movies to satisfy their cravings.

, for a film of the same period, it can be considered an unexpected surprise.

Li Yanan has been in the lobby of the Bird Theater. Every time she hears someone coming out of the theater and talking about the cool special effects of the movie "Avatar" and how careful the production is, she always smiles knowingly.

In fact, Li Yanan was not very optimistic about Han Fei's work at first. After all, the top student's thoughts were more practical. However, after working at Feiniao Film and Television for a period of time, she finally realized that movies can bring so much happiness to the audience.

Of course, they are not as essential to the people as physical industries, but given China's current basic environment, movies are indispensable.

Just like Mao Zedong once announced to the world in Tiananmen Square: The Chinese people have stood up from now on.

Standing up does not only mean standing up materially, but also standing up culturally. As the length of Chinese movies continues to grow, movies have become the most important part of it.

At three o'clock in the morning, Han Fei finally waited for the first day's box office data.

420 million. Regarding this result, even though everyone was prepared, they were still shocked. Obviously, they once again set a first-day box office record for mainland movies, and set this record at the 400 million mark.

Undoubtedly, no one will be able to break this record for a long time to come.

Soon, the major media also got the first-day box office data, and the entire public opinion was in an uproar. Soon, one report after another appeared in the pages of the major media. There was no doubt that the headlines were on the front page, and many night owl viewers watched it.

After receiving the report, there was only one word in my mind - awesome!

Indeed, it seems that there are no other adjectives for it. How can I put it? For many movie fans, they feel a little proud because this record includes a movie ticket they contributed.

With the popularity of the box office on the first day and the fermentation of word-of-mouth, it can be predicted that the box office on the second day will not be lower than the first day, and may even set a new record again.

This is indeed true. On October 2nd, many viewers even started going to the theaters as soon as they opened at 10 a.m. to catch the highest movie screening.

I happened to have lunch after watching it, well, it was perfect. Of course, for most viewers who like to sleep in during holidays, they would naturally not choose to get up so early.

However, when they opened the app ticket purchase process, they found that there were no tickets for the 2D screening room, let alone the 3D screening room.

And the more first-tier cities this situation is, the more obvious it is. For most "social animals", traveling is too troublesome. During the National Day period, sleeping in at home and watching a movie is the most comfortable leisure.

Way.

But there are no tickets? Just like that, there are no tickets?

Relatively speaking, tickets in some small cities are not so tight. Of course, 3D tickets are still hard to get. After all, there are few 3D screening halls in small cities!

The impact of the audience's surge in movie-going enthusiasm was directly reflected in the box office. After breaking the record on the first day, the box office on the second day was 450 million, once again breaking the single-day box office record in the mainland film market.

And as some theaters increase their film schedules for "Avatar", many media predict that this is not the end, but the beginning!

Sure enough, in the following week, the box office of "Avatar" increased every day. By October 7th, the end of the Golden Week, the highest single-day box office of "Avatar" finally exceeded the 500 million mark.

In other words, in just one week, the box office of "Avatar" exceeded 3.3 billion!

For a time, all media began to rush to report on it, and even some official media began to pay attention.

"Avatar" conquered all audiences with its almost epoch-making special effects pictures, and Han Fei's crew and "Tiangong" special effects company also once again aroused the audience's pursuit.

In an interview with official media, Han Fei also revealed some difficulties during the filming process.
To be continued...