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Chapter 67 Marketing Methods

The fried chicken skeleton is a snack with a strong taste. Wang Anran makes it saltier. The saltier the food, the more you want to eat it. Most people are like this. Businessmen are tired and hungry. Of course, they will have a big appetite after eating this food!

The merchants who were assigned to the chicken skeleton came up one after another, wanting to ask for another piece, but there were more that were not eaten later. Seeing that the people in front of them were so delicious, they were anxious and wanted to come up and share them. Everyone liked the food that was free of money.

Wang Anran was calm and put the chicken skeleton into the pot. After the fried food was finished, he distributed it to the merchants for free, but he only allowed the merchants who had not eaten to come and get it. Many merchants who had eaten food wanted to come and share it, but were reported and exposed by merchants who had never eaten, so they were not allowed to eat more.

As long as the chicken skeleton is fried, it will be robbed and all the pieces will be divided. The merchants at the checkpoint cannot say that everyone has divided it, but it is not too much. Not long after, the chicken skeleton is completely divided.

The officials were all anxious. It was noon. There were many people coming to the food stall for free, but the money-collecting business was not completed. Everyone worked together to make money, not to be a good person!

Lu Shunfeng was really unable to wait, so he walked to Wang Anran and whispered: "Brother Wang, this is not OK. Everything is given out in vain, but the money is gone, I haven't seen a penny!"

Wang Anran turned his head and whispered: "This is called free tasting. If you don't let them taste the taste first, can they bear to spend money?"

Lu Shunfeng said with a bitter face: "But there are too many tastings. There are hundreds of chicken skeletons. Even if they are chicken bones, there is a lot of meat on it, which is so oily!"

Wang Anran said with a harsh voice: "I can't bear to leave my child, I can't trap a wolf! Don't worry, I'll start selling now."

Clearing his throat, Wang Anran shouted to the merchants: "Everyone has tasted the taste of the chicken skeleton, is it okay?"

All the merchants nodded, yes, it's too good, just a smaller amount, and everyone doesn't get much, and they get hungry the more they eat.

Wang Anran said again: "I want fried chicken breasts, chicken legs, chicken nuggets, etc. Now, but these are all for money, and not everyone can buy them!"

The merchants wondered, it was just some food. No matter how delicious it was, you could buy it if you had money. I have never heard of anything that you could not buy if you had money!

Wang Anran pointed to the five-bite pot, and the dishes were still stewed inside, and said, "The staple food cost is another one. The dish costs ten cents per spoon. For every two spoons, you can buy fried chicken nuggets. For every three spoons, you can buy fried breast meat. For every four spoons, you can buy fried chicken wings. For enough five spoons, you can buy fried chicken legs. Think about it, you can buy a big chicken leg for eight cents. How cheap is this!"

The merchants were silent in an instant, and the whole place was silent. They were all businessmen and they all settled the accounts. The chicken legs cost eight cents each, but that dish was sold on spoons, which one spoon is ten cents!

The old merchant spoke first and said, "In Liangzhou City, you can buy a large bowl of vegetables and two cakes for ten cents, but you can eat the cheapest meal here, and you can also cost twenty-one cents per person. It's not as much as the staple food, it's a bit expensive!"

Wang Anran smiled and said, "But if you want to have a hot meal here, you can only eat it with me. If you want to eat chicken nuggets fried in a pan of fried rice, you can only eat it with me. I'm not expensive at this price."

The officials also spoke, it was really not expensive, such delicious chicken nuggets could not be eaten elsewhere. Besides, although the total price has increased, the food is better than other places. Besides, if you want to eat elsewhere, can you find something else?

Traders are all good at making accounts. I feel that although the food in this place called the food stall is a bit expensive, it is not much expensive in terms of the total price. The price of this place and this fried chicken is almost the same. Even if you can have a meal in a restaurant in Chang'an!

Some businessmen asked, "Will you just buy fried chicken?"

Wang Anran said: "If you don't sell separately, you either buy fried chicken after buying vegetables or don't eat them. However, I can tell you that only I sell fried chicken here. There is no one in the city and there is no one else."

Lu Shunfeng was anxious. It would be good if we didn’t force the purchase and sell. He dared to make the conditions. He shouted: “This is for your own good. Can you afford to eat fried chicken? Well, okay, now you start selling. If you don’t buy it, stand back and don’t block the buyers!”

The officials also shouted.

As soon as the officials showed their power, the merchants immediately became honest and did not dare to offend anyone!

None of the merchants were short of money. Besides, even if they had to save money, they didn't care about the money for this meal. They all came up to pay for groceries. Wang Anran taught the masters step by step to fry chicken, and then he sat there.

The business is quite booming, and almost all traders come to spend money, but no one is left behind. Moreover, they all sell five spoonfuls of vegetables and want to eat big chicken legs!

Lu Shunfeng sat next to Wang Anran and asked, "Brother Wang, we have to do this food stall business, and the money for food and food has increased a little, why are we so troublesome?"

Wang Anran said, you don’t understand the psychology of consumers anymore. I’m still preliminary. If you want to go deeper, whoever buys my ten spoonfuls of big pot of vegetables will be qualified to smoke Ai Crazy 5. No, it’s a whole fried chicken, that’s what marketing is!

Wang Anran said: "Look, these people spent a high price to eat fried chicken. They are happy now, but after a while, they will feel expensive. The more they think about it, the less cost-effective he will complain, saying that we are cheating people here, right?"

Lu Shunfeng thought for a while and nodded, "That's natural, I would have thought so if I had done so."

Wang Anran said again: "But don't forget that we raised the price of the vegetable, not selling fried chicken more expensively, so when they think of this... OK, imagine how you are a businessman. When you encounter this, how will you tell others?"

Lu Shunfeng scratched his head and used the transposition to think hard. It might be because he didn't use it frequently before. After a while, he said: "I would say that the dishes at the food stall are not very good, they are expensive and not delicious, but the chickens there taste good and they are super cheap..."

Speaking of this, he suddenly whispered, saying in surprise: "How could I have such an idea? I didn't think so!"

Wang Anran smiled. This is the transformation of consumer psychology. You have to be a modern person to understand. Unfortunately, you have been born more than a thousand years ago. He said: "Anyway, no one cares about those expensive and not-so-so-not-so-good dishes, but they care about cheap and delicious chickens, right?"

Lu Shunfeng was stunned for a moment, then slapped his thigh and said, "Brother Wang, I finally understand, your trick is great!" He raised his thumb and said, "In this way, although our dishes are expensive and the merchants spend more money, they will only complain that the dishes are expensive. No one will complain that the chickens you eat are expensive. Over time, and more people know, maybe ordinary people in the city will come here to try it out, but if they want to taste it, they have to buy expensive dishes first. After this, our business will grow bigger and bigger. Brother, how did you come up with this trick?"

Wang Anran thought to himself that this is a trick that modern people use, and they will not even be fooled by children, so they can fool you. He smiled and said, "Last night, I watched Beidou at night!"

"Hey, Brother Wang, you are so joking!" Lu Shunfeng knew that he refused to say it, and he beat him up and stopped asking.

At this time, a Hu couple came over, and there was a child in their arms. They came to Wang Anran and saluted with the manners of Hu people. The Hu man asked in a strange accent: "Is this a miracle doctor Wang? We want to ask you to see my daughter."

Wang Anran exclaimed, how did this Hu man know that I can see a doctor?
Chapter completed!
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