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Chapter 36

"Director Liang, my work relationship is in Guangnanning. Currently working in Xi'an studio is a secondment. If it is convenient, Director Liang would be better to say hello to my original unit." Zhang Kaigang added.

Liang Haiping nodded and said, "Okay, no problem."

"Look at it, which factory is the most convenient for seconding shooting equipment and equipment?" Liang Haiping asked.

"It's better to go from Guangxi, it's also close to Yunnan." Zhang Kaigang said after pondering for a moment.

Liang Haiping picked up the phone and dialed it to the management department of the car factory, arranged the vehicle and room matters. He put down the phone but found that Zhang Kaigang looked hesitant. After thinking for a moment, he figured out the reason and said with a smile: "Director Zhang has any requirements and questions, so he can tell directly. It is not a confidential matter to shoot a video."

When Zhang Kaigang heard Liang Haiping say this, he smiled and said, "That's good. Can Director Liang introduce the purpose of this video and its audience?"

For movies, it is more important for directors to understand who the movie is for, just like art films and commercial films. Generally speaking, art films are profound, and the films always contain many thoughtful things, while commercial films are completely different. As long as the audience feels happy, it is enough. Of course, there are also directors who can perfectly combine the two. Such a movie is an enduring classic.

In Zhang Kaigang's opinion, it is best for him to understand the purpose of the filming of this movie, so that he can use the lens language just right, whether it is grand, desolate, tragic, or quiet and beautiful. The whole movie must have a theme for shooting.

"Oh, this is the background information of an advertisement. In a month, we will cooperate with two products to promote them on major American TV stations. It is very likely to be broadcast globally in the future. We still have a lot of trust in Director Zhang's ability. We hope Director Zhang can do his best to let Western TV audiences understand the magnificent mountains and rivers of China through the film."

Liang Haiping introduced the background of the filming of the advertisement, then pointed to the leafless electric fan on his desk and said, "This is one of the products."

Zhang Kaigang looked at Liang Haiping and pointed at a cylindrical base. He looked at the big hollow ring carefully for a long time. He still couldn't figure out what this thing was for.

"What is this...?" Zhang Kaigang asked a little embarrassedly.

Liang Haiping laughed and said, "I didn't recognize it for the first time, but this thing is very common in our daily lives."

Liang Haiping stood up, picked up the plug of the leafless electric fan and pressed it on the socket, and then said to Liang Yuan who was lying on the sofa watching the fun: "Xiaoyuan, you should adjust this thing."

Liang Yuan has put in a lot of effort in design. The equipment is not only equipped with a small multi-function remote control in control, but the remote control buttons are used for only five or six years. The front of the remote control is covered with a transparent and wear-resistant modified pet. The entire remote control is made of a touch screen mobile phone that is commonly used in later generations. It has a high-tech feel. Not to mention Liang Haiping, it is even thrown abroad, and it is dominant in various raised buttons, and it is also eye-catching and tempting in the 1980s.

Liang Haiping had a headache about the ultra-thin remote control with a strong sense of technology, and was always afraid that he would accidentally press it. Although Liang Yuan repeatedly explained that the service life of the remote control film button exceeded 50,000 times, Liang Haiping still seemed cautious when using it.

Liang Yuan heard Liang Haiping call him and smiled helplessly. Due to various historical reasons, my uncle's generation has very little study and generally has low education. Therefore, he has a sincere respect or awe for science and technology.

Liang Yuan got up from the sofa, put on his shoes and walked to Liang Haiping's desk. He smiled at Zhang Kaigang who looked at him curiously. He took the remote control in Liang Haiping's hand and pressed it on a red circle with a red dot to indicate the power switch.

The inner side of the ring of the leafless electric fan lit up, emitting a faint lake blue light. At the same time, two crisp drops sounds meant that the power was turned on, and the remote control in Liang Yuan's hand also emitted a milky white light. Liang Yuan pressed the icon in the three-leaf clover pattern again. This time, no sound sounded, and a cool breeze came out of the entire ring, slowly passing by Liang Yuan and Zhang Kaigang standing in front of the fan.

Zhang Kaigang's expression quickly changed from curiosity to surprise. He stretched out his hand with some confusion and slowly touched the hollow circle.

"No danger." Liang Yuan said with a smile.

Zhang Kaigang, who heard Liang Yuan's voice, first retracted his hand like a conditioned reflex, then smiled embarrassedly, and then reached out his hand to pass through the hollow ring.

"It's so amazing. The technicians in your factory are simply geniuses." Zhang Kaigang, who figured out that this thing was an electric fan, admired the inventor of the leafless electric fan very much.

After the emergence of this thing in the new century, it caused a big and small sensation abroad. At a price of up to £299, the company of the inventor John sold more than 100,000 units that year, and the leafless electric fan was also selected as one of the top ten inventions in the world that year.

No matter which era, regardless of race and belief, crossing the long river of time, human beings still have a similar understanding of many beautiful things.

"I just heard from Director Liang that the landscape film I shot should appear in the commercial as the background, right?" Zhang Kaigang hesitated for a while before saying.

Liang Haiping nodded and said, "The brand of leafless electric fan has been registered as Shangri-La. The core of the entire advertising copy is the wind from Shangri-La, so we need a large number of Shangri-La real scenery as the background, and then select clips from it to integrate them into the advertising film."

"If possible, can Director Liang tell which director of the commercial film was filmed?" Zhang Kaigang asked immediately.

"Oh, this has not been decided yet, because the materials are not fully prepared, so the production of the advertisement has not been considered." Liang Haiping said.

"I don't know what Director Zhang has for advertising films, and how to choose a director for future advertising films." Zhang Kaigang paused for a moment and said, "Can you recommend yourself?"

After hearing Zhang Kai's words, Liang Yuan secretly praised himself. The reason why successful people can succeed is not accidental. There must be some aspect beyond ordinary people. Director Zhang Da's keen vision is indeed outstanding. He realized in a blink of an eye that this commercial may be an excellent opportunity for his career breakthrough.

At this time, Director Zhang was still wandering in activities such as the Berlin Film Festival and Venice Film Festival. He was still far from Hollywood, a mainstream paradise in the minds of filmmakers. Therefore, it is inevitable that he would feel itchy after learning that advertising films will be promoted on the American TV network. Countless front-line Hollywood directors started by shooting TV commercials and then slowly entered Hollywood. However, this channel is meaningless for Chinese directors. No matter how famous you are in the local area, American manufacturers can do their product planning to an unknown Chinese director in the United States, and there are no domestic companies that can afford advertising in the American market.

Many things complement each other. Japanese directors and their local films can enter Hollywood early, which is closely related to the strength of Japanese companies in the US market. Large companies such as Sony, Toyota, Honda, and Toshiba invest hundreds of millions of advertising expenses in the US market every year, which has a great boost to the growth of Japanese local film and television talents. If you spend a lot of money, capable people will quickly stand out. Therefore, many industries seem to have no connection on the surface, but in fact they are quite closely connected.

Liang Haiping was stunned by Zhang Kaigang's request because Liang Yuan had complained more than once in the past few days. Domestic TV advertisements were filled with mechanical explanations without any aesthetics or naked fraud. Liang Haiping knew that Liang Yuan did not plan to produce advertisements in China at all.

Looking at Zhang Kaigang's nervous and anticipated gaze, Liang Haiping was considering how to refute the self-recommendation, but he heard Liang Yuan say, "Okay, Director Zhang wants to try it, but we will only pay a cost price similar to film loss. Before the advertisement is entered the range we finally selected, Director Zhang has no personal compensation."

"No problem, I don't have the right to charge me for the filming." Zhang Kaigang quickly took over Liang Yuan's words.

Liang Yuan looked at Zhang Kaigang's words, but stared at Liang Haiping's expression in secret. Not only did he feel funny, but Director Zhang's persistence in his career was still respectful. Even though he did not seem to be able to decide such a thing, he still decisively threw away his face and climbed up.

Although Liang Haiping didn't know why Liang Yuan changed his mind again, since Liang Yuan agreed, he nodded and said, "Director Zhang is willing to give it a try."

He took out a piece of white paper with words in the drawer and handed it to Zhang Kaigang and said, "This is the core of the entire advertising copy. Director Zhang took it back today to take a look. Director Zhang also saw the leafless electric fan. Tomorrow I will ask someone to send another product to Director Zhang for reference. When Yun_nan arranges the helicopter and sets off immediately."

Seeing Zhang Kaigang, who was mixed with excitement and confusion, and followed the driver to the hotel, Liang Haiping said to Liang Yuan who was back on the sofa, "Why have you changed your mind? I heard you complain these days that people who shoot advertisements or planners in China should go out to shoot targets. There is no good person, why did you suddenly decide to let this person try it?"

"Just try it. Just to communicate with me, an inconspicuous little kid, should give people a chance. I have finally been valued by adults once, so of course I have to repay you." Liang Yuan took a sip of coffee and ran the train all over his mouth.

Liang Yuan looked at Liang Haiping's helpless smile at him, and continued with a smile: "Uncle, I guess Yun Nan will prepare the plane the day after tomorrow. We will go to Zhongdian County together, stay there for two days and arrange the matter, and then set off directly to the United States."
Chapter completed!
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