There is never a shortage of smart people in this world. Some business opportunities that Takahashi didn't know were tested by some smart Japanese.

You should know that there are many, many sensors on a mobile phone, and a software can also require a lot of permissions.

What can these permissions and sensors be used for?

Sometimes it can be much more useful than ordinary people imagine.

The easiest thing to understand is address book permissions.

If a software has address book permissions, it can upload the address book through the server. At the beginning, when the data is insufficient, it can judge the relationship based on the notes and names of the mobile phone user.

And if they know the specific meaning of each phone number from the operator or other channels.

Then there are many things they can do.

For example, recently, Mr. A suddenly made a phone call with Omma and was suddenly called frequently, and he still looked uncontrollable.

Then, go to the database to search for the age gap between Mr. A and Ms. If the age is very short, can you tell whether the two are in love or that they are more than friends and lovers.

If you are in these two states, if there is a festival that is suitable for couples to celebrate or confess their love recently, can you push advertisements about "flowers" and "chocolate" through email or when users browse the page?

As we all know, almost 90% of large-scale advertising is invalid.

However, this kind of data analysis for address books and call records can analyze a user's approximate behavior and environment, and can accurately recommend related products.

Of course, this is not amazing, where is the amazing one?

What's amazing is that there are already Japanese companies that have begun to fully develop voice recognition technology.

Why do they develop voice recognition technology?

Is it because they want to develop voice interactive robots?

No, what they have to do is to secretly perform voice recognition when the user is not following the device's microphone permissions.

Then upload the identified content to the server.

If you say you want to buy a TV and upload it to the server to identify it, the next mobile phone advertisement will become a TV advertisement.

In addition, these methods can also overlap with positioning.

For example, Wanhu has now begun to try to promote fast food restaurants with WIFI coverage, such as KFC and McDonald's, opening mobile QR code payment.

You should know that the QR code was invented as early as Japan in the late 1980s. And the inventor opened the right to use the QR code without paying any authorization fees.

Although the imaging quality of Wanhu's mobile phone camera is not comparable to that of SLR, it is much worse than that of card machines, it has replaced the Polaroid vending machines that can be seen everywhere in Japanese scenic spots, and the imaging quality is also acceptable.

Such imaging quality is not difficult to identify QR codes.

In other words, mobile payment operations based on QR codes have already had a foundation.

If users really use mobile payments to cope with their daily life.

Then, if Wanhu wants to build a complete life state for a person.

Every morning, I use my mobile phone to pay for subway tickets. At noon, I go to a relatively cheap restaurant near Ginza to have dinner. Before going home in the evening, I go to the supermarket to buy imported mineral water.

Based on these, we can accurately measure the grassroots and living conditions of the mobile phone user.

After collecting more information about people, different people will be classified.

Make a group portrait, and if some merchants want to place their advertisements to any user, Wanhu will package and sell the relevant users to them, or Wanhu will recommend them by themselves.

As for this gameplay, which company first discovered it.

In fact, it is not a small company from Japan, but Google from the United States.

Google is rising faster than another world because of Takahashi's large-scale investment.

As we all know, although search engines have brought about the entire ecological changes to the entire Internet, it is difficult to make search engines profitable.

Because search engines need to face hundreds of thousands or millions of search applications at all times, the more users the consumption of resources, the more servers it needs.

In the past, Yahoo made profits through mailbox and other businesses.

Google's profit method is to accurately place advertisements.

What users search, how many times they search, and what links they click, Google will search for these data.

For example, a user who is unaware of any information for Google clicked on Google's search page and started searching for Viagra.

Although he may not even know the gender of this user, he can know from his behavior that he wants to live a longer life.

At this time, on the one hand, we can really recommend Pfizer's heart disease treatment drug Viagra, and on the other hand, we can also recommend other health care products.

If you judge based on the search information correctly, the user will have a high probability of purchasing.

Although such advertising is not as detailed as on mobile phones, it can also achieve the effect of accurate delivery.

In this way, even if Google's advertising costs are higher, the delivery effect is better.

Advertisers think that the cost of obtaining individual users is lower, so of course they like to come to Google to place advertisements.

Even in another world, pirated shoe dealers from Putian.

Just invest in advertising fees on Google, and their pirated shoes can be sold back to Europe and the United States, and the order volume is so large that it is so scary.

This is precise delivery.

Whether it is precise delivery on Google or Wanhu mobile phones, there is a prerequisite, that is, the portrait of the user.

The more detailed the user portrait is, the higher the success rate and efficiency of advertising delivery.

And what is the essence of such behavior?

It's surveillance.

Computers have limited monitoring of users, but mobile phones that move with people are almost infinite.

Therefore, mobile advertising will be more accurate than computers.

And when most people have not noticed this, this matter is likely to cause earth-shaking changes in the entire capitalist world.

Are you a literary youth?

Then you wouldn’t like this article?

Are you a beauty?

Then would you be more than an American woman and like to wear makeup?

In short, compared with the extensive advertising, advertising is becoming more and more detailed.

Although everyone faces the same mobile phone, everyone's mobile phone leads to a world specially customized for her.
Chapter completed!