Luce stared at Jin Chonghe calmly. He had already planned to change the current situation, but he was suffering from no chance.

Jin Chonghe's views are straightforward. I guess he has studied himself thoroughly and negotiated with someone who knows his psychology so well. Luce knew that he should be careful, otherwise he would be in a trap.

Luce was silent for a long time and asked slowly: "What do you think is the biggest dilemma for the development of herbal products now?"

Only by finding key issues can we change the current situation.

Jin Chonghe heard Lu Si's voice change and knew that he had already wavered. He was happy and said calmly: "The biggest dilemma is that the complex approval process creates room for corruption for the reviewers, and the high approval fees prevent innovative companies from joining."

The more complex the process is, the more opportunities the auditor will have to use his power to make profits.

A product approval fee is nearly one million, and small-scale enterprises will be discouraged.

Luce did not express his opinion and asked, "How do you think it should change?"

Jin Chonghe said in a deep voice: "The approval data for herbal products should be completed in the company's own research room, so we need to examine more whether the company's laboratories are sufficiently perfect. We can transform the various approval conditions for herbal medicines into laboratory assessments, which can reduce the investment costs of herbal medicine manufacturers. The laboratories are one-time investments, and the cost can be shared by the later production of herbal medicines. The current instructions are for herbal products, and this approval is one-time. When a new herb is developed next time and you have to enter the EU, you must have a new approval, resulting in repeated investment and expenditure. These costs will eventually be borne by consumers."

Joni questioned from the side: "According to your opinion, as long as the laboratory is qualified, all the products developed by this company in the later stage do not need to be reviewed? What should I do if the product is fraudulent?"

Jin Chonghe smiled slightly, looked at Joni calmly, and asked: "After the sample of the product has been tested, can you ensure that there will be no problems with the products that are widely sold later? The problems that occurred in Iwata Pharmaceutical have proved that this detection method is wrong. Iwata Pharmaceutical definitely had no problems when providing the sample, and successfully passed all the conditions, but they did not strictly control the production links in the later production process, resulting in large-scale quality problems on the product."

Joni frowned and said, "What does that have to do with the laboratory? Even if there are enough high requirements and standards for the company's laboratories, it is difficult to avoid this result?"

Jin Chonghe smiled and said: "Laboratory is the most basic testing standard. At the same time, after each product is launched, strict spot checks must be conducted. Once a problem is found, the company's qualification will be cancelled and severe penalties will be imposed. The subordinate agencies of the Management Committee can charge corresponding service fees in this regard. This fee can be controlled at a very small amount, but in a long-term manner. If there are enough herbs circulating in the EU market, a continuous profit will be generated."

Lu Sishen's eyes lit up. What he was most worried about was the profits. There were so many people under the management committee's subordinate institutions that he had to work, and he could not affect the interests of others because of reforms.

But Jin Chonghe's suggestion undoubtedly opened a new window.

Luce's brow slowly unlocked, he took a breath and said lightly: "The suggestions you put forward are still of some reference significance. The Management Committee must carefully consider how to formulate new standards and discuss before making decisions."

After hearing what Luce said, Jin Chonghe felt relieved because Luce had already expressed in a tactful manner that he wanted to revise the "EU Traditional Botanical Medicine (Herbal) Registration Procedure Directive".

Jin Chonghe was worth the trip. He came to Switzerland in person without disappointing Su Tao.

Joni took Jin Chonghe to the elevator entrance in person and returned to Luce's office.

Luce buried her head, looked at the information in her hand, and asked, "What do you think of Jin Chonghe's proposal?"

Joni smiled and said, "If you do this, it will be a complete reform and will affect many people."

Luce said lightly: "Sometimes the change needs to be more thorough, so that it can fully inject its own ideas."

Jin Chonghe got on a Porsche sports car he rented, called Su Tao, and said with a smile: "Consistent with your judgment, Luce, chairman of the Herbal Products Management Committee, is a very ambitious man. He is very eager to change the original rules of the game, so although our proposal is unreasonable in many places, he did not point out the flaws."

Su Tao smiled relaxedly: "The Chinese medicine industry has existed for many years. If you want to break the original pattern, you must have determination. Luce is a smart person. He knows that if the status quo is not changed, there will be no difference from his predecessor. Only by re-engaging in the "EU Traditional Plant Medicine (Herbal) Registration Procedure Directive" and formulating a new review system according to his ideas and ideas, the original power will be disrupted, and he can cultivate his own power at the same time."

"This is the principle that if you don't break it, you won't establish it?" Jin Chonghe said with a smile. "If nothing unexpected happens, Iwata Pharmaceutical will become a victim of the new order. They have not smelled the danger yet."

Su Tao nodded and said in a deep voice: "In this matter, if you want to follow Luce, it is best to invite him to the Sanwei Pharmaceutical factory and let him visit our factory, I believe he will have enough interest in Sanwei Pharmaceutical."

Jin Chonghe smiled and said, "Your ultimate goal is to get Sanwei International out of the UK market to establish a relationship with Luce, chairman of the Herbal Products Management Committee. I have to say that your plan is imaginative and unexpected."

Su Tao said helplessly: "If you want to develop traditional Chinese medicine, you must have Chinese herbal medicine. After the Chinese medicine doctor diagnoses and treats people with pain, he finds that there is no medicine available. Isn't that absurd? Europe is still the absolute stage of the world. If you want traditional Chinese medicine to shine, you must gain a foothold in Europe."

Jin Chonghe admired and said, "No wonder my grandfather said that your vision will always surpass me."

Su Tao said modestly: "Don't say that, everyone has their own advantages. You must be better than me in terms of communication and public relations with others."

Jin Chonghe laughed happily, Su Tao's evaluation was very accurate. Jin Chonghe was good at socializing with all kinds of people, and could speak fluent English and Chinese, and even a little proficient in the languages ​​of the island.

"It's more comfortable to get your praise than having a French meal." Jin Chonghe asked with a smile, "By the way, how is Chongya doing recently?"

Su Tao knew that Jin Chonghe had a good emotional relationship with his sister. He smiled and said, "Don't worry, Chongya has signed a contract with Xinguang Media, and her studio has officially established and registered a company. Xinguang Media plans to customize a free publicity platform around its artist companies in the future. Chongya's company will become the main organization for self-media publicity, responsible for the operation of new media such as artists' Weibo, official accounts, Douyin, and WeChat."

Jin Chonghe sighed softly, "I didn't expect Chongya to decide to come to China to develop, which disappointed my parents. The whole family loves her very much."

Su Tao smiled and comforted: "Chongya is a smart girl, she is chasing her dream."

Jin Chonghe smiled relievedly and said, "Since it is a dream, it must be supported without reservation.

After hanging up Jin Chonghe's phone, Su Tao was really relieved. Jin Chonghe changed the topic to revolve around his sister, but in fact he wanted to ease the atmosphere. After all, the topic they had communicated before was too heavy, involving the future market prospects of Chinese herbal medicine in Europe.

Sanwei International announced its withdrawal from the British market this time, which is just an introduction. His ultimate goal is to put some pressure on the Herbal Products Management Committee and then get in touch with Chairman Luce.

Although the final goal has not been achieved yet, the trend is still very good.

As long as Luce visits and conducts research at Sanwei Pharmaceutical Factory in Hanzhou, Su Tao will be sure to go further with Luce.

If you want to open up the European market, it is useless to say that other things are useless. The key is to make Luce recognize traditional Chinese medicine and Chinese medicine, believing that Sanwei Pharmaceutical is an important growth point for the future development of herbal products and can replace Iwata Pharmaceutical's previous monopoly position.

Sanwei Pharmaceutical has now gained a certain market in China, but compared with Iwata Pharmaceutical, a company that has developed for many years, there is a great distance between its popularity and sales channels.

The core advantage of Iwata Pharmaceutical is that it has always maintained a good relationship with the Herbal Products Management Committee. If Su Tao wants to replace Iwata Pharmaceutical's current dominance, he must make Iwata Pharmaceutical no longer have an advantage.

Su Tao collected a lot of information and conducted detailed investigations on the successive chairman of the Herbal Products Management Committee. Finally, he sorted out this idea and decided to start with the key figure of Luce.

This is the case with commercial wars. Although it is a bit sinister and cruel to Iwata Pharmaceutical, the conspiracy that should be used should still be used.

When Iwata Pharmaceutical opened up its relationship with the Herbal Products Committee, it was spared no effort and financial resources, so the black information fell into Jin Chonghe's hands.

Now Su Tao’s plan is just to follow the previous path of Iwata Pharmaceutical and walk it again.

Of course, Su Tao left in a clever way, and even Iwata Pharmaceutical is still in the dark. However, it can't be kept for long. If nothing unexpected happens, when Luce goes to China for inspection, they will wake up as if they are dreaming.

Only then will they realize that Jin Chonghe, who frequently acquires Han Pharmaceutical Enterprises in the island country and becomes the executive secretary-general of the Han Pharmaceutical Association, is actually a chess piece set by Su Tao.

In fact, the entire plan began to take shape when Su Tao visited the laboratory and factory of Yantian Pharmaceutical. When he saw the islanders using the cultural heritage of China to become a tool for profit, he felt extremely heartbroken. His first reaction was that this was no different from the behavior of a group of robbers rushing into the Forbidden City to pull trucks of treasures.

Iwata Pharmaceuticals took the Chinese medicine formula and did not pay any patent fees. After making so many years of money, it is time to stop and return the things that originally belonged to China to China's companies.
Chapter completed!