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Chapter 1978 The battle for the teahouse model

During breakfast, Ye Ling's assistant brought a set of clothes. After Ye Ling changed into it, his temperament improved a lot.

Ni Jingqiu smiled and said, "You are really particular. We have similar body shapes. I have a few sets of clothes that I haven't worn before. They are still brand new. You can try it."

Ye Ling smiled and explained: "I don't dislike your clothes, but I just wait for an occasion to sign a contract with me. If I don't wear the brand clothes he provides, I will definitely be fined."

Ye Ling thought to himself, I have had so many meals with you and like the same man, how could I dislike your clothes?

Although Ni Jingqiu felt that last night was ridiculous, she still liked Ye Ling. If it were someone else, she would definitely find it difficult to accept it.

Ye Ling hurriedly left the manor with her assistant, deliberately staying away from Su Tao. In fact, Ni Jingqiu knew her mood. Although she was so powerful in social circles, she was like the first blooming buds in terms of emotions.

Ni Jingqiu looked at Su Tao's side face and felt more and more hopeless. How could she be so arrogant as a person, but she couldn't bear to leave this man and could not imagine a life without this man.

Su Tao felt relieved as he saw that the relationship between Ye Ling and Ni Jingqiu seemed to be a little better. Although he could not control what happened last night, the relationship was like this. Once it reached that point, it would be difficult to control it.

Su Tao made up his mind to not let these two people down in the future because they both loved him deeply.

Ni Jingqiu arranged a vehicle to take Su Tao to Du Shiye’s teahouse. There would be a management team there later to discuss the matters of later management with Du Haisheng and his sister. As a matchmaker, it would be better for Su Tao to be present.

After arriving at the teahouse, I noticed that there were only a few old tea friends in the spacious teahouse. There were no actors on the stage. Although the tables and chairs were spotless, there were no tea waiter shouting and whispering to customers. I always felt that there were many things missing.

Su Tao couldn't help but remember the situation when he first came to the teahouse. Master Du looked at him with a particularly high profile, which made his friends around him secretly surprised.

Su Tao is a person who values ​​feelings. Although he has been with Master Du many times in private, he can feel that Master Du is kind and sincere to him.

The waitress wearing a cheongsam led Su Tao to the private room on the second floor. There were already four people sitting inside. In addition to Du Haisheng and Du Haiying, there was also a man and a woman. The man was about 30 years old, and the woman was about 27 or 28 years old. They were all wearing black suits and looked very professional.

"Mr. Su, are you here?" Du Haisheng quickly stood up and greeted with a smile.

Su Tao's eyes fell on the black filial cloth on Du Haisheng's arm and said, "You can continue chatting, I'll listen."

The man and the woman quickly looked at each other and realized that this was the legendary miracle doctor Su Tao.

The man introduced himself: "Hello, my name is Song Zhe, and this is my secretary Liu Yan. We are Mr. Ye who arranged for me to come and discuss the follow-up operation of the teahouse with Mr. Du. Our team has rich experience in catering management and has participated in the management of well-known domestic five-star hotels such as Yum and Huatian. Not only has a complete talent support system, but also has enough networks."

Su Tao point

He nodded and did not express any opinions. After all, it is more appropriate for me to be a bystander.

Du Haisheng thought to himself that Su Tao was very good at taking the right measures, not as arrogant as ordinary young people, but rather like a middle-aged man in his forties.

Du Haisheng drank a cup of tea and said, "Mr. Song and I have a good conversation, but it is a bit difficult to agree with his product positioning."

Su Tao asked, "Can you tell me?"

Song Zhe showed the good professional qualities of a professional manager. He smiled and talked happily. "We have conducted a detailed analysis and interpretation of Du Shiye's teahouse. In the past, Du Shiye's teahouse was positioned relatively high-end. Although it is very well-known, it is very few customers. If you want to do a better job of the teahouse, it is better to have a more down-to-earth packaging positioning, build it into an internet celebrity store, reduce the average customer price, and with more people, the profit will naturally increase."

Du Haiying sighed: "I actually suggested to my father many years ago, but at that time he not only did not agree, but also scolded me for being so bloody. The times are changing now, and the one he insisted on is no longer good, and it will soon be replaced by trends."

Du Haisheng frowned and pondered, obviously falling into inner struggle.

Su Tao coughed gently and said, "I have a few words that I can't speak louder if I don't vomit."

Du Haisheng hurriedly said, "Please speak!"

Su Tao said: "I wonder if Brother Du remembers the couplet at the door of your father's first store?"

"Of course I remember! There are great scholars in talking and laughing, but no white people in contact with each other." Du Haisheng said quickly.

Su Tao nodded and said, "This is the key to why Master Du can gain a foothold in Yanjing. Although it seems that its popularity is not as strong as other teahouses, it has attracted a group of like-minded high-end elites over the years. Although Internet celebrity stores can attract a wave of popularity, if you think about it carefully, how many young people who play short videos really love tea and understand tea? Even if you can make a lot of hot money quickly, after the freshness passes, these people will rush to other Internet celebrity stores. But this will lose those old customers in the past."

Song Zhe had already thought of the answer and frowned: "Mr. Su, we have also done data research on this. From the financial data in the past three years, we concluded that these teahouses do not rely on old customers as the main source of profit. Because teahouses are almost free to old customers, the monthly tea money is minimal, and they can only maintain enough profits by joining new customers, applying for cards, and spending."

Su Tao shook his head and said, "I can't agree with your point of view. Do you usually like to drink tea?"

Song Zhe was slightly stunned and said truthfully: "I drink it occasionally, and I prefer coffee."

Su Tao said: "Tea is not coffee, it cannot be made into the fast food model of Starbucks. Drinking tea is a culture in China. Everyone sits quietly together, chats and discusses important things. If you buy a cup of coffee at Starbucks, you will choose to pack it and take it away, but the tea is different. You have to sit down, someone brews it, and someone tastes it. During the process of making tea, you can avoid the embarrassment of chatting without topics. Therefore, teahouses and other caterings have different natures, so you must think from a different perspective."

Song Zhe patiently defended: "The current business pursuit is fast-paced consumption. If we follow the previous model, it will be difficult for us to achieve the expected results in a short period of time after we take over."

Song Zhe was a little surprised. He didn't expect that Su Tao was not old and actually thought about it.

The way can't keep up with the times.

Although feelings are valuable, it is too difficult to convert them into wealth. It is better to follow the trend and start a business according to the tastes that the public likes today.

Song Zhe is a professional manager and he must stand to bring the greatest benefits to investors.

In Song Zhe's view, Su Tao may be a celebrity who has achieved great success in some fields, but it is understandable that he is not professional in business.

Su Tao saw Song Zhe's inner thoughts, and when he thought from the perspective of others, he could understand that Song Zhe was setting out for the teahouse. He said lightly: "That's right, modern society is restless, but it is precisely because of this. I want a place where I can calm down. This is also Mr. Liushan's idea during his lifetime. Although making money is important, I think that if I inherit the teahouse, I still have to adhere to the founder's philosophy. Otherwise, it would be better to sell it directly."

Song Zhe smiled and said, "Mr. Su, Mr. Du must have considered your ideas. But since you choose to find us, you have to believe in our experience and strength. On the premise of ensuring profit, we will try our best to restore and adhere to the founder's original intention."

Du Haisheng's expression was changeable, and it can be seen that they still wanted to transform the teahouse into an internet celebrity model according to Song Zhe's ideas.

Su Tao sighed. Du Haisheng was Du Liushan's legal heir, so he could only provide reference opinions.

If they don't accept their ideas, there is nothing he can do.

After all, Song Zhe and his team have detailed data reports and professional arguments. It seems too frivolous to start with their feelings.

Du Haisheng then consulted some questions with Song Zhe, which in fact was also an indirect assessment of Song Zhe's reaction ability. Song Zhe graduated from a business administration major in international prestigious schools, and there is no doubt about his experience and ability.

Du Haisheng is also an executive of a large enterprise. He has his own evaluation of Song Zhe and his team. He has basically recognized that a team of professional managers led by Song Zhe will take over his father's teahouse.

Although Su Tao felt that there might be a clear stream in Yanjing teahouse industry, he would not try to change the Du brother and sister's ideas.

Even if there is nothing wrong with Du Liushan now, he will die for a hundred years. Sooner or later, after his descendants take over, they will give up his business philosophy at the beginning.

The Du brother and sister soon began to discuss the details of the contract with Song Zhe, mainly discussing the dividends and investments of the manager team. Du Haisheng was very smart and refused to give in to profits. Song Zhe found that Du Haisheng was not so easy to fool, and eventually paid the commission of the management team in the form of a profit commission, while the teahouse did not distribute shares to the management team.

Of course, if the management team does a good job, they will have priority share purchase rights.

Song Zhe is still very confident about the future of the teahouse.

First of all, the teahouse has a good reputation, not only has stable customer sources, but also has strong consumption capacity. As long as you make a little effort, you can improve your business;

Secondly, the Ye family is supported by the teahouse, so you don’t have to worry too much about business issues. You still have to establish good relations with the government departments when doing catering;

Finally, the Du brother and sister both have their own careers and will not interfere in the later business process. As professional managers, what they are most worried about is that the boss will interfere too much in normal operations.

The waiter brought a simple meal. The three of them were about to have a meal when noise came downstairs.
Chapter completed!
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