Chapter 2289 enjoy the shade under the big tree
Su Tao still respects the two veteran national doctors of the Wang family, especially the late Wang Xi, who has done many great things and saved the country from danger. He can be called a holy doctor who is a top doctor and a country, and has left his name in history.
It's just that there are problems with their descendants.
If Wang Guofeng could follow the rules and inherit his family education according to the ideas of his elders, the Wang Medical Center could still continue to shine and become a torch for promoting traditional Chinese medicine. However, Wang Guofeng chose a wrong path and could not accept the repeated blows. He gave up traditional Chinese medicine and switched to business, causing himself to be tragic and framed to death.
Although the traditional Chinese medicine industry is becoming more and more prosperous, in the past few decades, it is entirely up to the Wang Clinic that can ensure that the spark is not extinguished. It is entirely up to the Wang Clinic to continue the inheritance of traditional Chinese medicine.
If it weren't for Wang Xi and Wang Ru's generation, traditional Chinese medicine would be very likely to be wiped out like the island country.
The country began to advocate Internet+ a few years ago. On the surface, it is to combine traditional industries with the Internet, but in fact it is to let traditional industries join the Internet thinking.
Several core concepts of Internet thinking, including sharing, win-win, openness, etc. As long as these elements are added reasonably and cleverly in traditional Chinese medicine clinics, the Wang Clinic can burst into strange fireworks.
Su Tao called Ding Dang and told her to plan the packaging and planning for Wang's clinic. If Wang Ru was willing to join Sanwei Group, she would make it an internet celebrity Chinese medicine clinic at all costs.
Packers and physical packaging stores actually have similarities. For example, online celebrity stores often appear on short video platforms today. Most of these Internet celebrity stores are restaurants, but the reason for their popularity is not because of how delicious the food is, but because the store has attracted a certain focus of netizens due to a certain factor.
For example, a theme amusement park located in the sea of clouds attracted a large number of netizens' discussions by packaging floats, making its popularity continue to increase.
Take Sanweitang in Hanzhou as an example.
Now it has become a must-see place for a large number of free travelers to Hanzhou to check in. It is just because Ding Dang once posted several videos and reports of Su Tao taking a consultation in Sanweitang, or being recognized by fans, and greeting each other.
Because of Su Tao's current strong popularity and popularity, Sanweitang Main Store is in a sense an authentic internet celebrity store.
As long as you find a reasonable entry point, why can't Chinese medicine clinics become internet celebrity stores?
Ding Dang smiled and said, "In fact, there are many ways to make Wang's clinic a celebrity store, such as arranging a few celebrities to go to Wang's clinic to treat their illnesses, and was photographed by paparazzi for some reason, or arranging a group of internet celebrities to shoot and various implanted advertising short videos in the clinic."
Su Tao knew that Ding Dang was absolutely professional in this regard, "I will leave this matter to you later."
Before joining Su Tao's team, Ding Ding was a news-sensitive entertainment reporter. After this period of adaptation and transformation, she has become an excellent planning master and qualified manager. She has a group of young people with strange ideas, with countless creativity and powerful and terrifying execution.
Ling Yu returned to his residence and called his master to explain Su Tao’s thoughts.
The Taoist Sect Master was silent for a long time and sighed: "The current situation of Wang's Medical Center is indeed not very good. It is entirely supported by a group of old patients. New patients dare not go there. Wang Ru called me a few days ago and talked about this. I just advised him to devote his energy to medical skills and tell the patients with practical actions that Wang's Medical Center has enough profound background. In addition, I also asked your third and seventh brothers to go over and help him through difficult times."
Ling Yu said: "The problems encountered by Wang's clinic now appear to be problems with the doctors on the surface, but in the final analysis, it is an operational problem. They still follow the old medical practice methods, and there is no professional way to deal with medical disputes or accidents. If you want to change the current crisis, you must work hard on public opinion and brand image."
The Taoist sect leader sighed heavily, "The Yangtze River has pushed the waves back, and you have made a lot of progress over the past period of time. I have to admit that I don't understand the theories you said, and I have no right to speak. But the Wang Clinic is the hard work of several generations of the Wang family. How can you give up someone?"
The old Chinese medicine practitioners have a deep concept of family learning. They regard family learning as beliefs, and even life. How can they give up people to what they pass from their ancestors to their hands? Isn’t that the behavior of a prodigal son?
Especially older generation of traditional Chinese medicine practitioners like Wang Ru, who focus on inheritance and their ideas are deeply rooted.
Ling Yu explained patiently: "According to Senior Brother Su's intention, it is not to acquire Wang's clinic, but to let Wang's clinic join Sanwei Group to become a strategic alliance, and to enter a brand new operating concept and model, but it does not interfere with the core foundation of Wang's clinic. As for the profit sharing, it is completely easy to discuss. If Wang's clinic gets on track, Sanwei Group will withdraw at any time."
The Taoist Master was silent for a moment and sighed: "Boy Su is such a broad-minded person. After careful calculation, he put in his efforts and energy but did not get any benefits."
Ling Yu shook his head, "Don't treat him as a fool. Acquiring Wang's clinic has too many benefits for Sanwei Group."
"Oh?" asked the Taoist sect leader in a strange way, "What's the conspiracy?"
Ling Yu smiled faintly and said, "It's not a conspiracy, it can be considered an open conspiracy. If Sanwei Group can successfully acquire Wang's clinic, what will this mean for the entire traditional Chinese medicine community?"
The Taoist sect leader's eyes lit up and suddenly became clear. "Some unknown or well-known clinics will spontaneously think of the cool under the big trees and are willing to join the shade of Sanweiji, but this does not seem to be a good phenomenon for the entire industry."
Ling Yu understood what his master meant. Now there are mountains of traditional Chinese medicine clinics, presenting a picture of a blooming flower. If large traditional Chinese medicine empires such as Sanwei Group start the merger and acquisition model, the situation will undoubtedly be unified.
Ling Yu said patiently: "What traditional Chinese medicine lacks in standards compared with Western medicine. Since last year, Su Tao has begun to promote the institutionalization and standardization of Chinese herbal medicines in the field of traditional Chinese patent medicines. This time, persuading Wang's clinic is the starting point for the institutionalization and standardization of traditional Chinese medicine clinics and Chinese medicine practitioners. On the surface, this is a killing of the hundreds of Chinese medicine schools, but in fact, isn't it a way to change the chaos in traditional Chinese medicine?"
The Taoist sect leader pondered, Ling Yu was right. What is criticized by traditional Chinese medicine now is that quack doctors harm people a lot. They open training classes, distribute several sets of textbooks, and receive a few days of acupuncture training to become traditional Chinese medicine. After obtaining the qualification certificate for the training class, they open a traditional Chinese medicine health therapy hall. This fast-food-based traditional Chinese medicine practitioner manufacturing method ultimately leads to false prosperity.
"This kid Su Tao really can't see through his ideas. You are getting more and more familiar with him." The Taoist sect leader sighed.
Chapter completed!