Now all walks of life pay attention to the "IP" effect. The Wang family, a two-nation doctor, has formed "IP" influence through decades of accumulation.

The older traditional Chinese medicine is, the more popular it is. Although it is not suitable for Su Tao, it should be deeply rooted in the hearts of many people. In the hearts of ordinary people, the older traditional Chinese medicine has seen more patients, the richer the experience it has mastered, and the more trustworthy it can be.

The Sanweitang chain store is light, convenient and technology as its main elements, and will become the skeleton of the development of traditional Chinese medicine in the future. Wang's Medical Center will be the flesh and blood of the development of traditional Chinese medicine, and its quality outpatient clinics are the main focus for patients across the country and even around the world.

In short, if you want to see ordinary minor problems, you will get better when you go to Sanweitang to treat them, but if you want to see more difficult complicated diseases, you must go to Wang's clinic to treat them.

The threshold for the clinic fee of Wang's clinic will be higher, the medical expenses will be more expensive, and the services provided are also more thoughtful and considerate.

It’s not that Su Tao wants to cheat patients’ money, but that this is the previous image of Wang’s clinic. What Su Tao needs to do is to strengthen its brand characteristics and optimize its original characteristics.

Wang's clinic was originally a service to the powerful, but because of insufficient supporting facilities, it damaged its reputation. The next remedial measures will be to increase value around service.

First of all, the Wang Clinic is too old. Although it has a sense of age, the light is not good and the decoration does not conform to the aesthetics of modern people. These need to be renovated;

Secondly, Wang’s clinic does not even have the most basic Chinese medicine nurses, and they rely entirely on the doctor to serve alone. This will definitely make patients unable to feel the noble treatment;

In addition, Wang's clinic has also been expanded in a chain model. Although the number will not be as dense as Sanweitang, it will be opened in core cities, and the doctors in the hall are well-known master-level standards, which is far beyond Sanweitang's current average level of traditional Chinese medicine.

Su Tao can basically conclude that as long as the Wang Clinic is planned properly and the intensive publicity offensive is intensive, the influence will definitely not be bad, because modern people value the body very much and are willing to spend money on treatment. The higher the positioning of the Wang Clinic, the higher the fees, the more it can attract patients in need.

Of course, these patients mainly target the rich, powerful and powerful people, which can be regarded as indirectly robbing the rich and helping the poor.

Su Tao and Wang Ru explained a lot of his thoughts. Wang Ru slowly understood Su Tao. From questioning to acceptance, he felt excited because he smelled the opportunity of Wang's clinic becoming famous all over the world.

Everyone is jealous and witnessed the achievements made by Sanweitang in just one year. Wang Ru actually often reflects on why he can't do Sanweitang, so he considers transformation, recruiting other doctors to increase the capacity to accept patients, and trying to achieve the goal of catching up with Sanweitang.

As a result, the Wang Clinic fell into various crises because of its wrong decision.

The communication with Su Tao opened Wang Ru's horizons. It turned out that if you want the Wang Clinic to gain attention and success, you should choose the right positioning and lock in the most suitable group.

"Mr. Wang, your future work direction may change. In addition to receiving a few patients, you should also use the image spokesperson of Wang's clinic to attend various public occasions to increase the popularity of Wang's clinic." Su Tao said with a smile.

Wang Ru quickly shook his head and smiled awkwardly: "Don't make things difficult for me, I know how much I have, but I can't do that kind of work."

Su Tao said relaxedly: "Old Wang, the times have changed. This is the era of information disclosure. If you want to gain everyone's attention, you have to increase the exposure. You are the most suitable image spokesperson for Wang's clinic, and there is no doubt about this. Someone will sign a contract with you tomorrow, and you will also issue an announcement for the renovation of Wang's clinic to let more patients know that Wang's clinic will face patients with a new look."

Wang Ru subconsciously looked at the decoration of the room and sighed: "The decoration style and furniture of this room were handled according to my father's requirements. After he passed away, I always maintained this way. You are right. If Wang's clinic always indulges in the past, it will never be able to make progress."

Wang Ru opened his heart, stretched his eyebrows, and felt relieved. He prepared lunch at home and invited Su Tao and Ling Yu to stay for a meal. The two did not refuse. If they refused, it would seem bad.

Zhang Ailian has good skills and cooks home-cooked dishes from the south. Su Tao eats them very comfortably. He thought to himself that Wang Guofeng's eyesight is still quite fierce, so he found a wife. Not only is she outstanding in appearance and has a good personality, she can also go to the hall and the kitchen.

But Zhang Ailian is still very young. She stayed in the Wang family because her child is still young. When the child grows up, she has to find a partner to accompany her for the rest of her life.

However, it can be seen from the attitude of Wang Ru and his wife towards Zhang Ailian that they not only regard Zhang Ailian as their daughter-in-law, but also regard her as their daughter, and hand over their feelings for Wang Guofeng to her.

Dong Yun told Ling Yu privately that they were helping Zhang Ailian find a good partner, but Zhang Ailian was not interested and always refused for various reasons. It seemed that she had not yet walked out of the shadow of Wang Guofeng's death.

...

Headquarters of Yaoshen Group.

After Luo Ran received the information, he frowned and said in surprise: "I didn't expect that Su Tao's mind was so open. I am really inferior to him."

Luo Ran always evaluates Su Tao like this, as if Su Tao is a god. Zhou Sheng sometimes thinks that Luo Ran is too bloodless and backbone, so why does he put Su Tao in such a high position? He is obviously just a young man in his twenties.

"Boss, I think Su Tao is raising a tiger to cause trouble. Wang's clinic is very famous. Although Wang Xi is dead, Wang Ru is a contemporary master and has superb medical skills. Now Su Tao supports Wang's clinic to position himself as a high-end traditional Chinese medicine clinic. Sooner or later, when Wang's clinic becomes bigger and stronger, he will bite him back." Zhou Sheng said confidently.

Luo Ran knew that Zhou Sheng was very repulsive of Su Tao and could respect his arrangements for other issues, but this guy didn't discuss Su Tao's issue. He was a complete black man.

Luo Ran even knew that Zhou Sheng often used small entries to smear Su Tao and often made up rumors.

Luo Ran needs an assistant like Zhou Sheng to remind himself at any time that Su Tao is his enemy. The better he is, the greater the threat he is.

"I don't know whether Wang's clinic will become bigger and stronger. I only know that if our merger clinic plan is not implemented at a faster pace, it is very likely that Sanwei Group will catch up." Luo Ran said in a serious tone.

"What you mean is that he acquired Wang's clinic just to create momentum and make those small clinics willing to follow him as followers?" Zhou Sheng followed Luo Ran for a long time and his reaction became much faster.

Luo Ran gently patted Zhou Sheng's shoulder, "Arranging the board meeting, the theme is to increase stock financing."

"I'll make arrangements now." Zhou Sheng didn't say much, because he knew that the storm was about to come and the wind was everywhere. Luo Ran was determined to fight with Su Tao to the end.

...

Major mainstream media and industry media have reported news about the collaboration between Sanwei Group and Wang's Clinic.

Wang Ru also generously accepted an exclusive interview from the media, explaining the reasons for joining Sanwei Group.

"I hesitated for a long time on whether to join the Sanwei Group, because Sanwei Group is the enemy of the Wang Clinic, how can it take the initiative to surrender to the enemy?

Su Tao has looked for me many times and told me about his thoughts about Wang's clinic. I was disdainful at first, but over time I was brainwashed by him.

I think this kind of brainwashing is a very correct behavior, because older generations of Chinese medicine practitioners have to brainwash and recognize the reality. Opening a traditional Chinese medicine clinic according to the old methods in the past is no longer suitable.

Wang's clinic is on a downward trend in terms of hardware and software. If it does not re-position, introduce capital, and increase publicity and exposure, it will be abandoned by the times.

To be a surrender holding a white flag or embrace a brand new self, I chose the latter.

I am very grateful to Su Tao for using his vibrant thinking logic to let me, an old stubborn man, know that there are countless possibilities for the future of traditional Chinese medicine.

...

In the future, Wang's clinic will mainly target the high-end traditional Chinese medicine market. The high-end we position is not the high-end patient identity, but the high-end disease. We will set up targeted clinics for those difficult and complicated diseases to help those patients with severe illness find the reasons for recovery..."

Su Tao watched the exclusive interview about Wang Ru. He was already in NY City because he was going to conduct his second stop in the world medical tour, which was also his first time to set foot on the territory of M Country.

Country M is the world's hegemony today, and is in a clear leading position in both science and technology and medicine.

"I didn't expect that Mr. Wang is so eloquent. Not only is he clear logic, but he is also very inciting." Ding Dang and Su Tao said with a smile after watching the video interview, "This interview has been circulated across the country and has also caused heated discussions."

Su Tao said strangely: "Hot discussion?"

Ding Dang smiled and said, "Yes, many people think that Mr. Wang's words are particularly hypocritical. After the clinic was opened, it was for the service of the powerful and powerful, and he also gave himself a high-sounding hat."

Su Tao glanced at Ding Dang and reminded: "You must pay attention to the public opinion trends and not let people cheer and lead the rhythm. Mr. Wang is a respected and great national doctor, and he cannot bear in vain."

Ding Dang smiled and said, "Don't worry about this. I have already greeted the major media. Only positive reports are allowed, and all negative ones will be deleted."

"Beautiful job." Su Tao nodded.

"The reaction from Yaoshen Group is really fast. It has begun to raise funds in the stock market and is preparing to implement a new round of mergers and acquisitions of small traditional Chinese medicine clinics." Ding Dang reminded.

Su Tao glanced at Ding Ding, and Ding Ding felt a little nervous. The information of the Medicine God Group had nothing to do with Ding Ding's eight lifetimes. It only means that Xia Yu and Ding Ding had a private exchange of this matter, so Ding Ding said this.

It seems that the relationship between this couple has finally improved!
Chapter completed!