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Chapter 70 Selling Concepts

A losing deal?

When will Qin Dong have a brain short circuit?

Liu Zhen quickly realized that the crew of Cangtian Youxi was advertising Yangzhou beer. Every time actors such as Jiang Qinqin, Zhu Yin and Deng Jie drank a glass of beer, the Yangzhou citizens watching would notice it.

Yangzhou Beer seems to have found an opportunity to enter the market, but Qin Dong doesn't think so.

Although so many celebrities endorse themselves for free, they left after filming the film. Yangzhou Beer cannot become very hot and cold. In that case, Yangzhou Beer may really be alive.

"Dr. Qin, what should we do if we really get to that point?" Liu Zhen seemed to be taking the exam for Qin Dong.

"Change the brand and continue selling." Qin Dong had no expression on his face, "Have you packed it up? I'll go to the market... I'll run against the ground..."

"Dr. Qin, look..."

Liu Zhen was suddenly surprised. He pointed at the TV and could no longer speak.

On February 20, 1997, CCTV, China National Radio, and China Radio International broadcast the full text of the "Letter to the Whole Party, Army, and People of All Ethnicities in the Country". The announcer announced the news of Comrade ***'s death in his heavy voice.

The old man who changed the historical process of the Chinese nation left, and for a moment, China was immersed in great grief.

Until the end of his life, he was still obsessed with the great cause of reunification of the motherland: the old man said during his lifetime that when Hong Kong returned to the motherland, he would go and see it with his own eyes even when he was in a wheelchair.

However, he didn't wait for this day after all...

Qin Dong felt very uncomfortable. At this time, it was less than 5 months before Hong Kong returned...

The old man left with a clean sleeve, and nothing seemed to be left except the smoke and dust of history behind him - all his clothes were incinerated, including underwear that had holes.

However, he left an immeasurable wealth to the Chinese people and opened a door to prosperity and strength for the Chinese nation!

"The market, don't run away for now, there's a truce..." Qin Dong sat on the sofa and looked at the TV.

Qinwan, ceasefire

Xi'an, ceasefire

There is sorrow on the land of China...

...

A week later, Qin Dong finally returned to the market.

He, the chairman, did not sit in the office. In early spring, in February, Yangzhou already has spring scenery. This is a spring of hope and a colorful spring.

Spring gives people hope, and children and students are hope for the family and the country, but primary and secondary school students cannot drink alcohol. Qin Dong knows that college students can drink alcohol.

Yangzhou Normal University.

Qin Dong walked in. The college was established by the merger of the Jiangsu Normal University and the Jiangsu Finance School. The school is a Soviet-style Chinese-style building complex, which complements the Slender West Lake and can't tell what it feels like.

The Chinese Department is a place where the mind is active. Qin Dong saw the two-story Chinese Department office building. When he walked in, he heard a loud speech.

Oh, it was like a ray of light illuminating the darkness. He suddenly felt that this time was not in vain, and his mood suddenly became clear.

The topic of the students’ speech is to look forward to two thousand years!

Yes, this year is 1997, and there are three more years to be the millennium, and it will enter the twenty-first century.

Beer sells products, prices, channels, and concepts. Isn’t gold Tang Dynasty a concept? Light and refreshing is also a concept, and even corn beer is also a concept...

"Dr. Qin, a good idea." In public, Hou Yong defended Qin Dong's prestige everywhere and never called him directly.

Qin Dong was very proud. The new millennium and the new century are indeed a good concept.

"What kind of packaging owner should I use?" Hou Yong asked again.

"All green," Qin Dong did not hesitate. Green represents hope and also represents Jiangnan. "It will be done soon, and next week, our beer will be officially launched."

"Dr. Qin, is it still called Yangzhou Beer?" A deputy factory manager still didn't understand the mystery.

"No, no, it's not Yangzhou beer, it's Yangzhou beer 2000!" Qin Dong said loudly.

...

Qin Dong launched Yang Beer 2000 in Yangzhou, and almost overnight, he captured the dining tables of Yangzhou people.

Since its launch, it has become the most popular beer in Yangzhou that year.

Qin Dong used numbers as a sub-brand to create the best in the industry, and successfully caused the "2000" craze in Yangzhou, Jiangsu and even the whole country. Countless "2000" have appeared, including the non-transmission industry.

"Dr. Qin, this is all about following the crowd and picking up people's wisdom," Liu Zhen was very angry when he looked at the photos of the crew drinking 2,000 Yangzhou in Yangzhou newspapers, and also saw the hot reports of "2,000" in national newspapers.

"You only allow the state officials to set fires, and the people are not allowed to light lamps. In the millennium, we are not from Yangzhou. We can use it, and everyone can use it." Qin Dong didn't care.

But Liu Zhen's words made him feel mixed, "Dr. Qin, I heard that the headquarters is also preparing to launch Qin Beer 2000!"

oh?

Qin Dong didn't pay attention to this point. The market changed rapidly. Qin Beer fought well in the German-French War last month, but this month, the situation seemed to have fundamentally changed. Ge Junjie suffered a series of defeats, Rong Beer took advantage of the victory to pursue, and Chen Shifa even threatened to end the battle in the Beer Festival.

By then, the Oktoberfest will be the Oktoberfest of Rongbe!

"Qin Dong, Chairman He is here. I just called and asked us to pick him up." Hou Yong hurried in.

Qin Dong was stunned. Why didn’t he know about this?

The man has arrived in Yangzhou, so he can only continue talking about the man first.

In two months, the Yangzhou market opened, and Hou Yong did the next thing, but he was comfortable in Yangzhou and was even more reluctant to return to Qinwan, where the war was full of fire.

"Qinwan is now lively." Along the way, He Yongsheng did not urge him to return to Qinwan, but every sentence was not separated from the war between Germany and France.

"Rong Beer sharpens his knife, and Foreign Beer is not willing to be lonely, he is here..."

Oh, the main contradiction is no longer Rong Beer and Qin Beer, "They are also little mice, not worth mentioning." Qin Dong said.

"With them disrupting the situation, we ignore the future in this battle. Ge Junjie can't stand Wu Geng's offensive. I'm here this time to hope you go back to Qinwan to preside over the overall situation." He Yongsheng finally said his meaning, and he interrupted Qin Dong's defense, "Actually, I know your thoughts in my heart, but I dare not forget what the leader said."

Whoever can't deal with Qin Beer is the sinner of history!

Qin Dong was silent, and after a long time he said, "Okay, I'll go back!"

...

The plane took off slowly.

"Didn't Lao Ge fight well?" Qin Dong asked He Yongsheng on the plane.

He Yongsheng is hard to describe.

In August 1996, Qinbee Qinwan Sales Company was established. The company was equipped with 120 personnel and 28 delivery vehicles. It started a vigorous direct sales work with a newly launched turnover box with a lower priced turnover box.

The company focuses on direct sales and takes into account a small amount of wholesale.

The direct sales department is responsible for the direct development and supply of customers (mainly hotel customers); the wholesale department is responsible for managing 12 wholesalers, and the wholesalers are responsible for developing customers and supplying them.

At the beginning of its operation, the market was well developed. In the war of Germany this year, sales increased from 500 tons/month to 1,500 tons/month.

But after two months, the market has had big problems!
Chapter completed!
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