Qin Dong may not have no plans for what other breweries on the grassland can think of.

As the Qin Festival approached, he asked Xi'an Tang Dynasty to send beer here early. With so many gifts from breweries, it was enough for relatives on the grassland to drink for a spring.

Qin Dong was deeply impressed by this director of Sha Zhongquan Beer.

"Hello, Director Bilege. We know your name, Beer in Shazhongquan..."

Qin Dong's accurate name surprised Bilege. He had also heard of Qin Dong's temper and spoke straightforwardly, "Chairman Geriletu, our factory's beer operation is difficult, I think you can give us an idea."

Do you want me to give you an idea?

Qin Dong smiled. Wuhai was in the western part of Inner Mongolia, Shazhongquan Beer was the boss.

"Well, my idea is to consider the train. Well, it is easy to transport and can also be sold to other places or abroad..."

"Sell beer on the train?" said Bilege. "Sell our beer on the train?"

"Of course, but you may also change your thinking, such as naming..." The train 541/2, 607/8 passed Wuhai, and Sha Zhongquan Beer naming can let more passengers know.

"Well, let's try," Bilege was very happy. He didn't expect Qin Dong to give him a direct guidance. He was already a little impatient,"

Qinwan, Municipal Party Committee Standing Committee.

"Today, the Standing Committee will focus on an issue, specifically listening to the work report of Qinwan Brewery and solving some practical difficulties in the factory..." Secretary Yu Guosheng looked at Li Guorong and Peng Gaoyi, "Guorong, you talk first."

Li Guorong supported his glasses, but turned to look at his partner, "I am in charge of the inner and the outer side of the old Peng, so let Lao Peng report first."

Peng Gaoyi did not refuse. After working together for several months, the two of them seemed to have a tacit understanding.

"…The problem with Qinwan Beer is that the sails are very big and the boats are very small. The brand of Qinwan Beer is very famous, but including Erbet, the annual output of Qinbeer is only more than 200,000 tons.

In order to solve the problem of Qinwan Beer's influence and size, we have formulated a "big famous brand" development strategy, and plan to use various capital operation methods such as mergers and reorganizations, bankruptcy acquisitions, joint ventures and factory building to establish beer production bases across the country."

Peng Gaoyi's speech was very passionate. Yu Guosheng and Mayor Guo Peng both wrote in the notebook that it was the first time the city held a meeting of the Municipal Party Committee Standing Committee for a factory.

However, mergers and acquisitions and joint ventures all require real money. Before the secretary and mayor asked, Peng Gaoyi's answer was also very refreshing, "In 1993, Qin Beer raised 1.6 billion yuan from the capital market. In addition to spending 126 million yuan to introduce four beer production lines, it also spent 80 million yuan to acquire Yangzhou Beer and 80 million yuan to buy Xi'an Hans, which has a debt of 300 million yuan."

Everyone understood, that is to say, Qin Beer's account has clear that more than one billion lies in the bank.

Everyone present was also calculating the accounts. Although the accounts were old, they were related to Qin Beer's future acquisition. Moreover, Qin Beer can no longer withstand the tossing anymore. Everyone was very cautious, and the members of the Standing Committee listened carefully and made decisions very cautiously.

"In the past two years, Qin Beer has invested more than 200 million yuan in funds. This money could have been used to build a 100,000-ton brewery, but now it has only expanded its output of 40,000 tons. Not only has it not made money, it has lost more than 60 million yuan."

"But this does not stop us from choosing the M&A path, which has a lot to do with the industry attributes." Peng Gaoyi saw the expression on the faces of some members of the Standing Committee and immediately explained, "The carbon dioxide concentration of beer is high, and alcohol can dissolve a variety of organic matter. As an inorganic substance, glass bottles are pressure-resistant and not easy to deform. They are most suitable for storing beer. However, the heavy glass bottles and the problem of returning the bottles have extremely high transportation costs. So if the beer produced in Qinwan is transported to other parts of China, the price will be ridiculously high..."

"We understand," Mayor Guo Peng interjected, "So, we must follow the path of mergers and acquisitions, but the target of mergers and acquisitions must be cautious." City senior official Yu Guosheng also nodded, but he did not speak, signaling Peng Gaoyi to continue speaking.

"Yes, Qin Beer now has the ability and funds to conduct mergers and acquisitions. The important thing is to choose a good merger and acquisition target. There should be no more examples of Yangzhou and Xi'an..."

"The raw materials and processes of beer production are not complicated. Water, malt, and hops are the basic raw materials. Malt manufacturing, saccharification, fermentation and filling are the main steps. Before the trend of consumption upgrading emerged, almost all Chinese beer produced by industrial beer originating from the United States. The so-called industrial beer is a beer produced by adding cheap cereals (such as rice) and syrup to the basic raw materials to the lowest cost and maximize production."

Peng Gaoyi talked freely, "For a long time, the competitive barriers in the beer industry have been concentrated on scale and channels, rather than products and brands. Now, we have lost the initiative in market share, and we must adopt the form of large mergers and acquisitions, catch up and regain our market..."

The meeting was held smoothly, and it seemed that mergers and acquisitions had become an inevitable choice for the wealthy Qingdao Beer.

"What is the current situation in the market?" Secretary Yu Guosheng interrupted again.

Peng Gaoyi looked at Li Guorong. Li Guorong threw away an encouraging look without any notice, "I will summarize the current market in one sentence, that is, there are wolves in front, tigers behind, and a group of little mice in the middle."

"Oh, tell me." Not only Secretary Guosheng, but also raised the curiosity of the members of the Standing Committee.

Peng Gaoyi smiled, "This wolf refers to the foreign beer giant. The tiger is a domestic beer big player, led by Yanjing Beer. Little mouse. As the name suggests, it is a small and medium-sized beer enterprise in Shanhai Province." He looked at Yu Guosheng and Guo Peng, and the two top leaders of the party and government were also staring at him. "Based on the above analysis, the solution given by Lao Li and I is to 'let go down the wolf, let go of the tiger, catch the little mouse first when we go home', that is, we must first settle the house when we fight against foreign countries. We must acquire small breweries in the province on a large scale. For small mice that are unwilling to surrender, Qin Beer will launch a dimensional reduction attack and use big brands to attack the low-price market..."

He spoke very proudly, but the conference room slowly fell silent. Mayor Guo Peng raised his hand, "Old Peng, have you ever thought about it? There is a little mouse at the door of our house." The conference room burst into laughter, and there was no one else who had to this extent, which made several young secretaries look inside.

Obviously, everyone knows who the little mouse in the mayor's mouth is, because in Qinwan, there is also a Rongshan Beer in addition to Qinbeer. But now, at least in the Qinwan market, Rongshan Beer is not inferior to Qinwan Beer.

The Qingdao market is now completely occupied by Rongshan Beer. Qinwan people have grown from being unable to drink Qinwan Beer to not drinking Qinwan Beer. It can be said that in the Qinwan market, Qinbeer is being chased by Rongbeer.
Chapter completed!