Chapter 118
The next day, when he met Wu Geng in the company, Wu Geng still had a dark face.
"After the meeting, come to my room to sit?" Qin Dong happily invited.
Wu Geng ignored him at all, "Get out, I can't get into Peking University every month, so I'll look for you as my uncle."
The two entered the venue, Qin Dong walked onto the rostrum, and Wu Geng took his seat in the audience. Like the 98th meetings of many industries and many enterprises, today's meeting, Qin Beer sounded the clarion call to enter the whole province.
In fact, in the eyes of many people, except for monopoly industries such as telecommunications and railways, most of China's industries are like a mess, and the beer industry is even more so.
In the past few years, more than 800 breweries across the country were mostly state-owned or collective enterprises with backward technical equipment, small scale and scarce talents.
In order to survive, they had to use local protection and use low-price dumping and other means to engage in unfair competition, and the market order was extremely chaotic.
Until the millennium, the entire industry still suffered losses of over 10 billion yuan, which is really incredible.
As Qin Beer’s three-horsepower, Qin Dong moved the microphone to himself. “I have a survey by the Beer Industry Association of Light Industry Association. The loss-making enterprises in China reached more than 40%. Among the twenty provinces and cities where the surveyed beer companies are concentrated, hundreds of breweries in six provinces and cities have suffered losses… Another thirty companies are on the verge of shutdown…”
Qin Beer also carried out shock therapy from January to March this year, limiting production and handling inventory, so that the people of Qinwan can drink the weekly wine.
"At the same time, the status of large domestic beer enterprises has been consolidated and strengthened..." The number of enterprises with an annual output of more than 200,000 tons has increased to ten. "There are more than 90 Sino-foreign joint ventures and wholly foreign-owned breweries last year. Under the attack of both inside and outside, the living space of small and medium-sized beer enterprises has become increasingly narrow..."
"Comrades," Qin Dong suddenly hammered the table, "Development is the hard truth. Being behind will never make a fortune. Time waits for no one. We can no longer wait for a few production lines to expand our scale. Yanshan is on the market, Zhongrun is eyeing the Northeast, and Haizhu in the south is expanding rapidly. We must integrate all beer companies in the mountains and seas to build an aircraft carrier for Shanhai beer..."
Shanhai Province's annual beer production exceeds 2.9 million tons, but except for Qin Beer and Rong Beer, they are all small and medium-sized enterprises.
Since the three troikas led Qin Beer, high and medium-sized beer attacked across the board and quickly occupied half of the province, these small and medium-sized enterprises can only gain the remaining half of the market share.
The regional production capacity of Shanhai Beer Market is overcapacity, and almost all beer companies cannot produce at full capacity. Idle production equipment has accumulated a large amount of funds, and the mutual price war has made profits lower and lower. Most beer companies have been burdened with heavy burdens.
"From this year, we Qin Beer will unify Shan Beer, hold high the banner of low-cost expansion, implement the big brand strategy, and build our Qin Beer into the largest beer company with a production capacity of over one million tons!
Production capacity exceeds one million tons?
Everyone seems to be accustomed to the production capacity exceeding 50,000 tons and 100,000 tons. After entrusting Rong Beer, the production capacity quickly expanded to 500,000 tons. However, Qin Dong proposed it and directly asked to get another 500,000 tons!
Moreover, he doesn't want to follow the steps and build his own production line, but instead wants to merge with other beer companies.
After Qin Dong finished speaking, Peng Gaode spoke. In his opinion, through acquisition, merger, and reorganization, Qin Beer, which has a century-old history, can establish a more stable market position, and may also leave Yanshan and Haizhu far behind.
He Yongsheng said, "This year, in order to understand the difficulties of state-owned enterprises, the country has adopted a strategy of focusing on the big and letting go of the small, which has created conditions for us to acquire some medium-sized breweries. We unified the feasibility plan for Shan Beer planning, and the Provincial Planning Commission and the Provincial Second Light Industry Association jointly issued a document and will be issued soon..."
Oh, the cadres in the audience began to whisper.
Wu Geng still had a stern face and rarely did not joke with everyone.
Suddenly, he smiled and looked at Qin Dong on the stage, and he laughed like a prank.
"Lao Wu, what's wrong?" Ge Junjie glanced at Wu Geng, and Zhou Fenghe was also looking at him. How could he laugh like this in such a serious occasion?
Others laugh at me for being too crazy, but I laugh at me for not seeing through it...
Wu Geng touched Zhou Feng's arm and whispered, "Union Mountain Beer, then Chen Nan is the provincial capital. We will definitely enter the provincial capital. Then..."
Zhou Fenghe immediately understood that the Arctic Beer in the provincial capital had always had a strong relationship with Qin Dong. At this time, Qin Dong was still holding the title of Arctic Vice President.
The brewery is not the final decision. It involves many local interests. Arctic Ocean is also a large beer enterprise. It cannot allow Qin Beer to acquire it casually. At that time, Chen Nan will inevitably fight...
"Well, Chen Nan Mansion is not easy to fight..." Zhou Fenghe just said.
Soon, the provincial documents were issued, and a reporter from the provincial newspaper interviewed Qin Dong specifically.
"Mr. Qin, do you Qin Beer want to eat the other forty breweries in Shanhai Province? According to your ideas, what is the way to reshuffle Shan Beer? What are you going to do after unification?"
It is rare that this interview actually appeared in the footage of Shanhai News Broadcast. This is the highest-scale TV program in the province. He Yongsheng is watching, Peng Gaode is watching, Xia Hongmin is watching, Du Yuan is watching, and Director Yang, Director Bao and Li Momei, who are far away in Shennan, are watching.
In the TV screen, everyone saw the young chairman.
"Liaoxiao, look at your dad, the tie is a little crooked and there is oil on it..." Du Xiaoju didn't care about these fights and kills, what she valued most was her husband's image.
"Dadong's eloquence is much better than when he came back from Inner Mongolia..." Du Yuan said while making a toy gun for Xiao Qin Xun.
"Union of Shanhai Beer does not merge Shanhai forty-one breweries into Qinbeer. We cannot exceed ten breweries that we have merged in Shanhai."
Because mountains and seas are the best circle of benefits for Qin Beer to survive, we must set up our points reasonably and strive to have a production plant in each radius of 150 kilometers."
Director Yang of Chen Nan was watching the TV, his thick eyebrows kept shaking, and his fingers kept stroking on the map in his hand.
"In the territory of the mountains and seas, next year, our Qin beer production capacity will reach one million tons. The year after that, we will uphold the big brand strategy and merge and expand into other provinces and cities, first 50,000 tons, then 100,000 tons, and we will also merge foreign beer..."
Director Yang sighed, but he still didn't say anything.
But he knew that the clarion call for the acquisition of Qin Beer had been sounded, and this may also be the only way for China's beer industry and the destiny!
The phone on the table rang, and the leadership team of the Beibingyang Factory looked at Director Yang. He answered the phone, "Hello Secretary Lin, I am Yang Fusheng, okay, I will go to the municipal party committee right away..."
Chapter completed!