The three northeastern provinces are located in the high-latitude area in the easternmost part of China. They are under the jurisdiction of Heilongjiang, Jilin and Liaoning. The total population is close to 100 million. The total consumption of beer and per capita consumption ranks among the top in the country.

There are many consumers, huge market capacity, and deep drinking culture. Therefore, the three northeastern provinces play an important role in China's beer market sector and are a must-fight for beer companies.

As a place where Longxing was held, the Qing army went south from the Northeast and swept the whole country. In front of him, Zhao Gang was also in this way, and he built the Northeast into the base camp of Zhongrun Beer, relying on the Northeast to plan the whole country.

"Dalini has no way to survive. Didn't you get a new beer?" Zhao Gang said with a smile.

Dalini is unknown, but it is different if Dalini and Qin Dong are connected. "Well, before the end of the year, occupy the Northeast market." Qin Dong downplayed, "One month, occupy the Shenyang market."

Lu Xuguang patted his head, and there was a sound of banging.

"So confident?" Zhao Gang's eyes were very clear, "I don't believe it."

"If you don't believe it, make a bet and use Bangmao Island Beer as a bet. If I lose, Bangmao Island will be acquired by you. If you lose, exit Binhai." Qin Dong stared at Zhao Gang without blinking.

"Trade." Zhao Gang did not hesitate, and he stretched out his hand, "January lasts for one month, a gentleman's word..."

"Hand a quick horse and whip." Qin Dong laughed loudly, holding his hands together heavily.

The moon is bright and the stars are sparse, and the sea breeze is swaying. When a few people drink until they can't tell the appearance of the person in front of them, they finally retreat.

"Qin Dong is just a stick. He occupied Chenyang in one month. Chenyang is the base camp of our Zhongrunkuo Beer. Who did he think he was? The Japanese devils back then, I was not the Northeast Army of that year..."

Zhao Gang went all the way, and vomited all the way and demoted Qin Dong all the way.

Similarly, Qin Dong, who had a rare drink, returned to the hotel, lying on the toilet and vomited loudly, and also complained, "Zhao Gang, he doesn't know beer, how did he know how powerful my beer is? He is just a stick..."

It seems that everything is ready, only the east wind is not available.

Zhao Gang did not dare to neglect Qin Dong. He despised the enemy strategically and must pay attention to the enemy tactical.

In the Chenyang market, Zhao Gang's beer sales channels have reached the extreme.

"Factors such as products are no longer the key to the success or failure of a company, and marketing channels will gradually become the dominant factor in the market."

Zhao Gang adopted the "manufacturer-operator-distributor-terminal" model to transform wholesalers into operators. Most of the sales work is the responsibility of the manufacturer. The sales managers of ice and snow beer directly enter retail stores, restaurants and other terminals to promote, serve, display and maintain the price system.

Moreover, Zhongqi, who is rich and powerful, monopolizes the terminal by buying out the terminal. At the same time, it is undoubtedly a tight curse that has been put on the head of competitors. It is almost impossible for other brands to make another breakthrough.

"Qin Dong, I'm waiting for you to come."

The formation was completed, and Zhao Gang was waiting for Qin Dong to come and break the formation.

In Chenyang in 1998, there were not so many high-rise buildings in Chenyang this year, with gray sky, and the familiar color TV towers were still the tallest building in the Northeast region.

Gulou Shopping Mall, Hendry's Second Division, and Dongfeng Shopping Mall are still there. Qin Jiang wanders in this city in 1998. He is preparing to teach his Dugu Seven Swords to Lou Yunlong.

"Zhao Gang thought Shenyang was as solid as a stolen person. We cannot break his distributor and terminal model. We now specialize in attacking his terminal..."

Due to the limitations of intelligence, manpower and financial resources, most of the dealers are empiricism, and the channels are not solid. In other words, a dealer cannot handle all sales terminals in the area, resulting in the fact that the best ones are at most half, and the worst ones are probably one-third.

So as long as you find a way to completely penetrate the channels, the sales volume will rise!

Qin Dong had long carefully designed a "Seven Swords Terminal Breakthrough" plan aimed at rapidly increasing terminal sales in a short period of time. "I don't need to talk about this plan, you only need to memorize it for five days! Five days later, conduct face-to-face drills and finally conduct a practical simulation exam!"

Qin Dong directly issued a task to more than 200 salesmen at Dalini Brewery.

"That's it..."

"Dugu Seven Swords..."

...

The sales team in Chenyang was not convinced. As long as anyone said something strange, Lou Yunlong would be rude to get up.

"Why, you don't believe it," Qin Dong didn't argue, "A month later, there was no effect, I, Qin Dong, will not step into the northeast again."

Speaking of this, the salesmen finally began to carefully look at the "martial arts secrets" in their hands.

The specific contents include "enterprise key introduction", "personal humorous introduction", "product highlight introduction", "policy inducement method", "policy inducement method", "negotiation method to win the negotiation", "speed signing and "service professionalism" and other seven major sales personnel must master.

All the words and key points were encoded digitally by Qin Dong, and the language was refined and colloquial, so after a cruel five-day training, he could basically memorize it. In the end, five sales that failed were eliminated.

"Okay, next week, we will start a model market strategy."

Qin Dong divided more than 200 people into more than 100 groups, two people in one group, and then divided the entire city into 10 areas through the city map, and each ten groups were responsible for one area. During the day, according to the target objects of the previous survey, and at night, he returned to the hotel where he stayed to report and summarize, and corrected the work of the next day.

At the same time, the strategic principle of defeating one by one according to the terminal type was determined. The specific steps were to attack small and medium-sized supermarkets first, shops second, then barbecue stalls, then nightclubs, and finally to overcome the relatively difficult bones such as big hotels and hotels.

"Mr. Lou, can it work?"

Today, Lou Yunlong, as an ordinary salesperson, brought a salesperson named Fei Si into a store.

Although Fei Si passed the Dugu Seven Swords assessment, he was not as confident as Lou Yunlong.

"Let's go in and have a look." Lou Yunlong is a practical person and doesn't talk nonsense.

Some of these independent small and medium-sized supermarkets are purely private stores, while others are chained by some institutions.

"Boss, Dalini Beer has a history of fifty years. As long as we purchase goods, we will have various support..."

These support is more attractive to these small supermarkets, such as adding promotional staff to provide steel independent shelves, exquisite lighters and keychains and souvenirs;

At the same time, because it is a fast-moving consumer goods, the bosses know that the turnover rate of this type of product is relatively fast, and the advertising plan provided by Lou Yunlong for them is very attractive.
Chapter completed!