Chapter 151: The Strong Dragon Overwhelms the Snake
In war, it is important to have time, place, and people.
Faced with Qin Beer's attack, the Arctic Ocean was united in fighting against foreign aggression. This was harmony between people.
In 1998, the outbreak of the financial crisis around the world slowed down the pace of action in the Chinese market, and the Arctic Ocean was able to concentrate on facing Qin Beer, which was a natural benefit.
As for the geographical advantage, why do you need to say that the Arctic Ocean occupies Shennan, and the factory is located in Shennan. It has been operating in Shennan market for 20 years. The people in the city, from temple doctors to peddlers and pawns, all have a special feeling for Arctic Ocean beer.
Li Momei proposed to drink the wine that day, and the loyalty of the people of Chen Nan to the Arctic Ocean, these are things that Qin Beer cannot break.
It is not that it can never be broken, but at this stage, the cards in Qin Beer's hands are not that able to defeat the Arctic Ocean.
The wine tickets launched by Li Momei even sold sales to a few months and six months later. During this period, as long as you buy hotels, shops, supermarkets that buy Arctic Ocean wine tickets... you will not buy other beer.
It can be said that Qin Beer couldn't sell a few bottles of beer during this period, and he had to waste manpower, car and horse fees, marketing fees in Shennan... He was losing money inside and outside.
However, Wu Geng proposed a store buying strategy to resolve all the three arrows shot by Li Momei in one go.
For example, Northwest Dumpling City was a large chain catering enterprise in Chennan at this time. They agreed to join Wu Geng’s store buying plan, and the store only sold Qin beer in the store.
There is a kind of beer in the store. If you customers recognize the Arctic Bingyang, and you want to drink the wine that day, there is only Qin beer here. You can drink as long as you want. If you don’t want to drink, you have to drink it...
If you buy a wine ticket, it won't work
Wu Geng, Luo Ling, and Xia Yu sat down to work one by one. Wu Geng took the cigarette handed over by the boss of Dumpling City, "I have accepted your wine ticket."
If you collect it, how to collect it?
"I will recycle as much as the Arctic Ocean sells to you," Wu Geng waved his hand, "I'm not short of money."
This is great, and the worries were relieved. The boss of Northwest Dumpling City immediately smiled, "Mr. Wu, strength, strength!"
What is strength? Behind strength is money. Qin Beer’s 700 million to 800 million are still lying in the bank. If you don’t move, you will really get moldy.
Mobilization meetings have always been the tradition of Rong Beer.
Now, this tradition has also been brought to Qin Beer, "Mr. Wu, please." Luo Ling asked Wu Geng to mobilize.
"Xiao Yang, come on." Wu Geng gave this opportunity to Yang Jianting.
Yang Jianting understood Wu Geng’s thoughts, and his face suddenly turned red. “Comrades…” A changing voice suddenly burst out from the loudspeaker. On the office building of Beibingyang across the street, Director Yang, Director Bao, Li Momei and others were looking here.
"Know your shame and be brave. Brothers and sisters, today is the time to avenge your shame. Everyone rushed out and took over the market of Chen Nan..."
Snatch it over!
Snatch it over!
Director Yang was secretly shocked at Arctic Bingyang. He understood that these people were all the direct descendants of Qin Dong when he was at Rongbei. This group of tiger and wolf troops swept Hebei, fought against Tianjin, and fought head-on with foreigners in Beijing...
Seeing more than 200 Ivecos drive out of Qin Beer’s temporary “headquarters,” Director Yang suddenly felt a headache.
"Director Yang, what's wrong with you? Sit down quickly."
"Old Yang, it doesn't matter..."
"Mr. Yang, Mr. Yang, drink a little water..."
...
Director Yang shook his head, but still closed his eyes, "I have to think of a way. The Arctic Ocean can't be defeated like this... Old Bao, you go to the city again..."
Director Yang's meaning, Director Bao understood that he wanted the municipal finance to support Arctic Ocean again, but Chennan finance could not invest more money in it. Besides, enterprises are market behavior and should not invest taxpayers' money.
"Stop saying anything, go to the hospital first. The sky falls and we are all there." Li Momei shouted, "Prepare the car."
...
The salespersons who were stationed in major hotels in Chennan were in advance, wearing white shirts and blue ties, and looked like white-collar workers one by one.
Under the advertisement bombardment of Shen Nancheng's eyes that "Qin Beer is our provincial capital's own beer", they entered major hotels and tempted major hotels to join Qin Beer's monopoly plan with high returns.
Wu Geng’s goal is to buy high-end restaurants and hotels in Shennan City, especially those chain restaurants, for prices ranging from 100,000 to 300,000 yuan.
Xiying Lake Hotel has seven branches in the city, and Yang Jianting was the first to come here.
When he hit Shen Nanfu, he was the first to come here, but he was turned away from here. Looking at the Arctic beer in the hotel, he bit his lips. When he came out of the hotel, it was delivered by the manager himself.
"Mr. Yang, go slowly. From now on, in Shennan, this is your home. Come whenever you want, and just tell the waiter what you want..."
Yang Jianting smiled and waved his hand and got in the car, but the car drove to the corner of the street and did not leave immediately.
He saw that the Arctic Beer, which had been "entrenched" in the Xiying Lake Hotel for 20 years, was carried out.
The same is true for hotels and hotels. The Arctic Ocean, which has been entrenched for many years, has been removed from the shelves...
For a time, Arctic Ocean Hotel, which monopolized more than 80% of the market share in Shennan City, was successively removed from large catering chain hotels such as Weishan Lake Fish House and Northwest Dumpling City, and was banned one after another.
In the evening, Zhu Yi, Yi Jin and others walked into the Xiying Lake Hotel. Old colleagues from the second light hall always gathered around a while.
Today is Yi Jin's treat, familiar dishes and familiar laughter. When the beer is ordered, everyone is no longer familiar with it.
"Let's get two boxes of Arctic Ocean first." Zhu Yi said casually. This was the same as before, and he didn't even take a closer look at the beer in the corner of the private room.
"Sorry, sir, we don't have Arctic Ocean here."
oh?
Yi Jin was nothing. Zhu Yi and a group of male colleagues raised their heads, "How come there is no Arctic Ocean? You have been drinking it for twenty years."
"Yes, didn't we just let the wine of the day? There was no wine of the day today?"
"Sorry, sir, I don't know if there are any Arctic Oceans in other hotels. We don't distribute Arctic Oceans here."
"What beer is there?" Zhu Yi became interested.
"Qin Beer, our store now has only Qin Beer. The price is not high and the taste is really good. It is the best beer in China and is very suitable for everyone to drink."
"Oh, then let's get Qin beer." Due to Qin Dong's reasons, Zhu Yi and Yi Jin were willing to drink Qin beer.
"I, I still want to drink Arctic Ocean today. When we were in the Second Light Hall, we didn't drink Qin beer. As for memories, we have to be authentic. The waiter, go out and buy two boxes of Arctic Ocean for me!" A director of the former Second Light Hall smiled, took out the wallet in his hand, and took out a hundred yuan, "I don't need to find the rest."
Chapter completed!