Chapter 187 Show Your Muscles
The study time in Beijing was happy, but Qin Dong did not expect to meet Chu Zheng at school.
Chu Zheng also received an invitation from the Wealth Annual Meeting. In the Chinese beer industry, the two are evenly matched. If Zhao Gang of Ice and Snow Beer is added, the three troikas of Chinese beer are about to emerge.
"Do you have time tonight? Let's get together?" Chu Zheng invited as a landlord. The battle between the two of them fought together was still fresh in my memory.
"No, there is an appointment tonight." Qin Dong could only apologize. Jiang Yuanping called just now and said that the old leader wanted to see him.
Gao Hu drove into a deep alley. Qin Dong brought two boxes of beer from the trunk and knocked on the door.
"You are..." A young nanny-like woman looked at Qin Dong in confusion.
"I am Qin Dong of Qinwan Beer, and I came to visit at the invitation of Minister Yang." Qin Dong said with a smile.
"You are Chairman Qin, please come in quickly." The nanny looked at Qin Dong. Such a young chairman was still very handsome. Even though she had seen many people in this family, it was not the first time she had met such a person.
"Hello, Minister Yang." When I entered the courtyard, I saw the old man standing under the eaves of the corridor. Qin Dong put down his beer, walked a few steps, and stretched out his hands.
"Hello, Xiao Qin," Minister Yang was very enthusiastic. He held Qin Dong's hand and let Qin Dong into the living room. "School is very busy studying, study for half a month?"
"Yes." They are all cadres in the enterprise, and they are all famous cadres in famous enterprises.
"Okay, learn more, see more, and communicate more," Minister Yang looked at the young chairman, "I wanted to transfer you into the department back then, but everyone has their own ambitions..."
In the basketball game that year, Qin Dong showed his strength and developed a refreshing beer in Japan. Later, he brought two bags of corn to find Jiang Yuanping. Minister Yang never forgot about this young cadre who knew technology and was down-to-earth.
"I read the newspaper and read your speech, and I want to come and talk to you." Minister Yang took out the newspaper. It was the day when the leader visited Qin Beer in Shanhai, Qinwan, and Qin Dong spoke in an interview. "Okay, nowadays, there are many corporate cadres who can think about the WTO, but not many who really have countermeasures. Tell me your opinion."
"I still think that in our Chinese beer industry, our national brands cannot be lost, and we cannot be destroyed. Is it okay to not sell brands in Chinese beer?" This is an article written by Qin Dong before.
Minister Yang sighed and took out a document. This was a letter written by Minister Yang after retirement. He strongly called for the promotion of the national beer industry.
"It seems that hope is placed on you young people. You must have ideas. I called you just to listen." Minister Yang's face was calm, but his eyes were eager.
In fact, Chinese and foreign beer has started war since 1995. Fifty-four well-known or unknown beer brands from abroad have entered China in large numbers. Qin Dong, Chu Zheng and others have successively fought with foreign beer in the Tianjin and Beijing markets...
The door rang again, and Jiang Yuanping also walked in. Seeing the old and young chatting happily, he sat down with a smile and listened quietly to Qin Dong's answer.
"Foreign beer enters China, and the hands that are used to holding knife and fork and want to hold chopsticks, they are not adapted. However, the winner is due to strong capital and advanced management experience. However, the beer industry of our nation has risen. Before the millennium, there will be a big battle between the Chinese and foreign beer industries. The winner occupies the Chinese market, and the loser quits the world..."
"Do you want to merge beer companies across the country and form a large beer group to fight against foreign beer?" Minister Yang asked.
"Yes, when the cold winter comes, the grass will be frozen to death, and the pine trees will still be lush with branches and leaves. We must become big trees, not small grass."
American economist Stigler said that no large American company did not grow up through mergers or mergers in some way, and no large company mainly expanded through internal expansion.
"We want to annex foreign beer, strengthen ourselves in the war, and defeat the enemy." Qin Dong's eyes were burning.
"Xiao Qin has ambitions, which is very good. It is not easy to achieve this goal to drive foreign beer out of China this year and next two years. Where do you want to start?"
"Shanghai," Qin Dong smiled, "at Shili Foreign Market, when this year's Wealth Annual Conference is held, China Beer will show its muscles."
Shanghai?
Minister Yang looked at Jiang Yuanping, "Which foreign beer in Shanghai is the most powerful?"
"Japanlong of Denmark." Jiang Yuanping replied.
...
The two-week training class ended soon. Qin Dong did not return to Qinwan and went straight to Shanghai. Zhao Mudan and Qin Nan picked up the plane.
"Dr. Qin, do you want to acquire Jia Bolong?" When Qin Dong expressed his purpose, Zhao Mudan looked solemn.
Jiabolong Beer is the fifth largest beer manufacturer in the world and is headquartered in Denmark. It has more than 70 breweries in more than 40 countries around the world, with annual sales of 5 million tons.
Shanghai Jiabolong is built by Jiabolong Hong Kong company controlled by Jiabolong. It has an annual production capacity of 100,000 tons. All equipment is imported from Europe and is first-class in the whole of China.
Last year, Jiabolong started production, which was said to have lost 70 million to 100 million yuan.
"Can you find a way to take a look at Jia Bolong?" Qin Dong asked.
"No problem." Zhao Mudan agreed happily. She was doing things very quickly. The next morning, the group entered the Jiabolong Shanghai factory as a dealer.
Like other foreign beer that entered the Chinese market a few years ago, Jiabolong, which plays a major role in the international market, would never have expected that its well-equipped company would one day become the acquisition target of Qin Beer, which could not be seen in the international market.
Shanghai Jiabolong is attractive to Qin Dong because it is not only in Shanghai, where the economy is most active, but also has first-class production equipment such as saccharification, fermentation and packaging. This production line, which was introduced from Denmark, only took three years.
"I think there is no brewery in China, and it is more worthy of acquisition than Jiabolong."
Qin Dong was walking around the factory while communicating with Zhao Mudan, "Although the current production capacity is only 50,000 tons, it can reach 100,000 tons after a slight transformation. If we build such a factory, we will invest at least 500 million..."
This set of equipment made Qin Dong jealous!
It was like seeing someone else's good equipment snatched up. Qin Dong made up his mind, "The acquisition starts with Jia Bolong."
Oh, when Qin Dong was surprised when he saw Jiabolong's water treatment system.
This set of the most advanced water treatment system in China can easily treat the local water in Shanghai and achieve the quality of Rongya Spring.
"This will create a scale of 100,000 tons of beer in Shanghai. At that time, Shanghai and surrounding cities will also drink our wine this week." Qin Dong really loves this Jiabolong.
"Then, Mr. Qin, how can we merge it?" Zhao Mudan asked.
Chapter completed!