"Trademark." Yi Jin smiled. She noticed that Qin Dong's eyes fell on her sweater. Horses rely on saddles and people rely on clothes. For many years in the light industrial system, good trademarks can really make people shine.

"Our Rongya Beer is a quality product for sale, but our trademark is too ordinary. At the Food Expo, hundreds of beers were placed in front of you and clothes. How do you convince consumers and judges that your beer is better than any beer?"

Yi Jin knew that he had something to say, but he didn't interrupt him. He waved his hand and signaled him to continue.

"It is much more difficult for us to walk out of Qinwan in the future and convince consumers in a strange city to try your beer than to convince your friends and family. Well, I need a high-quality or even a self-conveying beer trademark design."

"It has its own transmission power?" Yi Jin smiled, "This is the first time I have heard of such a concept. Xiao Qin's words can always inspire people."

"The trademark style of domestic beer now either highlights the main color, is a larger name font, or is a local logo, or is a mountain, water, or a scenic spot..."

Yi Jin nodded with a smile. The domestic beer trademark is really like this now.

"There has been reform and opening up, and the aesthetics of the masses are also improving and improving. Beer design also needs to change such similar packaging. We Rongya Beer must remember it at a glance, and we still want to take a sip of our beer." Qin Dong said with a smile.

"Trademarks are secondary, the taste of beer is important, like your 11-degree beer." Yi Jin still couldn't keep up with Qin Dong's ideas.

"Of course, success in the beer brewing industry depends largely on how good the beer tastes. You can create the best beer in the world, but if you lack sales and design capabilities, no one will know that good things exist. If you want people to like your beer taste, you must first impress them with your trademark."

"So, you need high-quality or even self-conveying beer label design." Yi Jin moved out Qin Dong's words and learned them now.

"Oh, I understand," she looked at Qin Dong with a smile, "You are not worried about the evaluations in the Ministry. You are targeting the Food Expo. Are you very confident in the Ministry?"

"Have confidence!" Qin Dong said proudly.

He is indeed aiming at the Food Expo. According to the experience of the previous generation, when attending the Food Expo, he had to fill out the high-quality product application form in advance. The selection criteria, application materials, business scale, product standards, and registered trademarks of the Food Expo are all subject to score points. Most of the participating manufacturers are provincial and departmental, and most of the previous items are similar.

The taste of beer only accounts for one-third of the score, and the taste of the products that are excellent and affordable are naturally not bad, because the product packaging accounts for the key score.

Qin Dong remembers that "the beautiful packaging of the declared product" is one of the scoring bases.

This is the first Food Expo. The scoring criteria for the Food Expo have not yet been released, so he has to make his trademark beautiful and generous in advance.

"Most of the packaging designs are hand-painted nowadays. Large breweries have their own designers, while small breweries find teachers from the Academy of Fine Arts..." Yi Jin packed his desk, "Let's do it, I'll go to the Academy of Fine Arts. We save a lot of product trademarks and pattern designs, and we all look for Teacher Wang Qingwen."

"Can he use a computer?" Qin Dong asked immediately.

"Yes, but this Teacher Wang is a little arrogant..."

...

When Qin Dong saw this Teacher Wang, he couldn't help but feel a little disappointed. This comrade was in his thirties and had a cigarette on his skinny face. Even the director of the province came, he still looked like he was doing what he wanted.

"Beer trademark?" Wang Zhiwen held a cigarette in his mouth while pulling a thick stack of drafts at hand, including biscuits, cosmetics, and canned food...

"Look at it, are these satisfied?" He pushed a few drafts casually, and the smoke rings spread across the room.

Satisfied, of course not satisfied.

Each era has its own aesthetics. This ancient trademark is trendy at this time, but because it is trendy and there are many manufacturers, the uniqueness of Rongya Beer cannot be revealed.

"Teacher Wang, my beer trademark is more detailed, and you can tell it is high-end beer at a glance..."

"Can you tell the high-end beer by the trademark?" Wang Qingwen exhaled a breath of cigarette lightly.

"Yes!" Qin Dong was determined to block the railway and could not be polite in front of such a person with high self-esteem.

"The color of the trademark, the shape and size of the label, the printing process, the style and imagery and how to design the text can all show the high-end wine."

"Oh," Wang Qingwen was a little surprised, "Then tell me." He said disdainfully.

In his previous life, as the director of a brewery, Qin Dong paid attention to beer and the trademark design of any kind of beer in the world.

For example, Baker Beer shows original designs by emerging and mature artists such as Andy Warhol, Jeff Koons, Damian Hurst, Yoko Ono, and Mia.

Every summer, he eagerly awaits the release of their latest designs!

"Now beer bottles are mostly big green sticks. Green bottles are traditionally matched with black and white labels. If they are matched with red, they will look fashionable. This is the complementary color of green."

"Oh." Wang Qingwen snorted.

"Brown bottles provide a neutral background that suits any color of trademark works. The most common are warm colors: orange, gold, and red. But these three colors are also the same color system for beer..."

"Then which color do you want to use?" Wang Qingwen finally took off the cigarette from his mouth and looked at Qin Donglai seriously.

“Red, white and gold.”

"Red and Platinum?" Wang Qingwen looked at Qin Dong in confusion and wiped the cigarette in the ashtray, "Do you know the design?"

"Learn a little." Qin Dong agreed.

Now, Yi Jin is also sure that Qin Dong really understands design.

"Once you determine the style tone, here's how to do the main pattern? Find out the unique elements that can quickly distinguish elements from other beers, such as a cow that can become an unofficial mascot for a brewery, and use specific brewing techniques... and then play it in design."

Oh, Wang Qingwen listened seriously.

Qin Dong smiled. Teacher Wang is not the kind of person who values ​​official positions. He is respected only by those who have the goods in their hearts.

Qin Dong picked up his pen and pulled a piece of white paper. "The oval trademark, the red English of Rongya beer, unfolded with the oval," the English craze of reform and opening up penetrated into every corner of society. Using English to the beer trademark can also add to the level of beer.

"…There is a silver bottom in the middle, and the whole trademark is a golden ribbon in the middle. The top of the ribbon is our Rongshan Mountain, and the bottom of the ribbon is golden wheat ears crossed..."

The visual graphics surround Rongshan and highlight the water quality, rendering the unique advantages of Rongya beer water, while wheat ears represent the raw material barley used to brew beer.

"How about it?"

After Qin Dong finished speaking, Wang Qingwen didn't say anything. Yi Jin asked with a smile, "Teacher Wang, what do you think?"
Chapter completed!