Beer cannot be separated from marketing, and marketing cannot be separated from advertising.

In the last life, Qin Dong's advertising philosophy had two core concepts: creating conflicts and constantly repeating them.

Even if it is made out of nothing, we must create topics, pursue the communication effect by any means, force brainwashing, and enjoy it.

The method of cctv, star, and brainwashing advertising has also been verified countless times in China. Controversy is the expected secondary spread, which is also the most commonly used operation method for Chinese mad people.

Sure enough, in the afternoon, the news center's radio revelation sounded again, but this time the search was Wu Geng.

"Okay, okay, just go for it once. If the radio calls too much, isn't this a wolf here?" Wu Geng stood in front of Rongbi's stall and heard the radio broadcasting on the radio looking for his own. He looked at Luo Ling, Liang Jingwen and others who were smiling and looking at him. He touched his head embarrassedly.

"Just...ah, just once." Lu Xuguang said immediately, "Qin Dong said, we must take care of everyone's emotions, and we must not let them go, and we must not let them play too much."

Still taking care of everyone's emotions? Wu Geng instantly vented a national scolding from his mouth.

"Director Wu, you don't want to go to the radio, why don't you let the radio come to me next time?" Luo Ling's eyes narrowed together with her smile.

"I became famous once, but I didn't expect that I was so famous. Qin Dianzi came up with this idea." But I have to say that after several broadcasts, there were more people in the exhibition hall of Shanhai Province.

...

Unfortunately, Wu Geng did make the decision, and Rong Beer's broadcast successfully attracted the wolf.

Just as Qin Dong was holding his camera, wandering around the entire exhibition center, and taking pictures of beer from different provinces from time to time, many familiar figures appeared in front of the Rong Beer booth in the second light hall of the exhibition hall of Shanhai Province.

Haizhu Beer, Frost Flower Beer, Yanzhao Beer...

Some of the general managers came over in person, had a passionate conversation, and took a photo with Chen Shifa. Some of the chief engineers came over in person and left secretly after tasting Rongya beer.

"Look, which brewery is from?" Luo Ling smiled and pouted at Lu Xuguang. A woman of about 165 had already arrived twice. Now she was holding a bottle of beer in her hand and looking at the label of Rong Beer.

"Everyone is here to learn." Lu Xuguang replied proudly.

"Go, I'm going to learn from you, a big-headed ghost," Luo Ling smiled and teased Lu Xuguang, "The gold medal has not been awarded yet. It's not too late to learn it after it is awarded. She can learn whatever she wants."

It was the first time I stood on the national stage. Although there was only one small corner left for Rong Beer on this stage, Luo Ling still gained knowledge and opened her eyes.

"Do you want to talk to Qin Dong?"

"Let's talk about it when you come back." Luo Ling smiled, "You can follow her quietly to see which brewery she belongs to."

"Get... order!" Lu Xuguang said with a smile, but he was not speaking smoothly.

Seeing the woman buying two bottles of beer and turning her face, Luo Ling found that the two were almost the same age, both in their early twenties.

Coincidentally, just as she was about to walk out of the Shanhai Provincial Exhibition Hall, Qin Dong also walked back with two tubes of beer in his hand. He drank as he walked and met this young woman.

The woman has square faces and big eyes, which looks like the younger sister of the actor who played "Southern Boxing King". She looks like the standard southerner.

The woman also saw her. When she first came, she noticed this tall man, so tall that he could only reach his legs! Moreover, he was not old, but his speech was like a leader. After a little inquiry, she smiled. This was the Qin Dong who was lost on the radio.

But she was immediately attracted by the beer in Qin Dong's hand. The can packaging was the Haizhu beer from their factory.

Qin Dong also looked at the woman's hand, two bottles of Rongya beer in one hand, just like holding two grenades and throwing them at him at any time.

"Introduce yourself, Yan Bing." The woman was very proactive and generous, "Haizhu Brewery."

"Qin Dong." Qin Dong also had two cans of beer in his hand. It seems that this handshake gift would be spared.

Both of them stopped talking, Yan Bing smiled and walked out.

Yan Bing, a famous professional manager in later generations, is a woman dancing on the blade of the market.

She is a high jump athlete, and her blood vessels are not just beer, but also higher, faster and stronger genes.

The competition in the fast-moving consumer goods industry is the most intense of all business wars. The invisible smoke permeates every corner, and she is the queen of every war!

Qin Dong walked back to the exhibition hall, and Luo Ling smiled and greeted him, "Meet? Your classmates?" She thought Yan Bing was also Qin Dong's correspondence class in Shanhai College.

"I know, not my classmates, but a female wolf."

Luo Ling immediately covered her mouth and smiled, but the laughter came to an abrupt end in half. Qin Dong was serious.

...

Yan Bing returned to the exhibition hall of eastern Guangdong Province, put down the two bottles of Rong beer, and then started to work with the director of Haizhu Brewery.

A color TV was quickly placed at the entrance of eastern Guangdong Province. It was a short interview video of Haizhu Beer on it. I had it and didn’t have it. This promotional method immediately attracted the attention of the people.

Of course, the flyer must be distributed. Now, Yan Bing has regarded Rongya Beer as an imaginary enemy.

It's indeed an imaginary enemy!

Rongya Beer and Haizhu Beer, two breweries, have developed rapidly, both of which are rising stars, and are almost almost reaching a scale of 100,000 tons.

"Although they are bottles of beer and we are cans, their trademarks are good... and their packaging is good..."

Yan Bing compared the appearance of the two beers, "Manager, we have to suppress them in terms of publicity!"

At this time, she was just a factory director, and what she thought and did was not what the same factory director should do.

"How to press?" asked the director of Haizhu Brewery.

Yan Bing said a few words, and the director of Haizhu Factory's eyebrows were slightly relaxed. He looked up and asked, "Is this possible? Is it a suspicion of stepping on others?"

"We don't just say it's Rong Beer..." Yan Bing smiled relaxed and brightly.

...

At noon, Qin Dong was still eating simple instant noodles and Huafeng brand instant noodles, which he remembered was also the gold medal at the first food expo.

Although instant noodles are so ordinary in later generations, they are indeed a high-end food now.

A young woman with a camera around her neck squeezed over her crowd. Qin Dong's 1.8 meters tall was very eye-catching in the crowd. She observed Qin Dong's every move and couldn't help but smile. She walked towards Qin Dong.

"Hello, I am Qin Dong from Rongya Brewery." A sound as crisp as mountain spring water echoed in Qin Dong's ears.

Qin Dong's chopsticks immediately stopped in the air, and he suddenly turned his head.

"It's you, I was shocked. I thought another Qin Dong came out!"
Chapter completed!