Chapter 107 Make a Fame in Japan
The study life in Japan is still tense and fun, and it is not different because Qin Dong developed a super dry beer.
Many of the days of Qin Dong's study and life were spent on the train, but fortunately, Matsu Takako was with him, and the journey was not lonely.
The dry beer of Sapporo Beer has been launched after intense preparations.
Chaohui's super dry beer is packaged with silver labels and black text, giving people a sense of coldness and toughness, which is very consistent with the characteristics of dry beer.
Sapporo's super dryness is the opposite. The packaging is made of white labels and purple-black text, giving people a cold and eye-catching feeling. Matsu Takashi Sakura is a beer name and marketed throughout Japan.
The listing of Matsutaka Sakura quickly broke the situation where Asahi's super dry and refreshing dominance. By October, Sapporo Beer regained the market occupied by Asahi and once again became the second in the Japanese beer industry.
"He comes from China, the Du of Beer"
With the best-selling of Matsu Takashi Sakura in the market, the little bits about Qin Dong were discovered by the powerful Japanese media, and his identity as a trainee added a mysterious color to this beer.
"Qin Dong?"
Peng Gaode, who was walking on the streets of Japan, grabbed a handful of peanuts and put them in his mouth. He was selling fish fillets from the ocean on the Japanese market. By chance, he saw a familiar figure on TV.
Gwich Graf, the world-recognized beer brewer, held his hand, and both of them were very enthusiastic.
Although this is an advertising offensive for Sapporo Beer, Qin Dong is known to more people.
"This kid is still making a name in Japan..." Peng Gaode took a sip of cold water, "I didn't embarrass us Chinese..."
"Director, I'm going to return to China tomorrow. Do you want to take a break? We have never been to Mount Fuji!" The person following Peng Gaode smiled and begged.
"Just watch it on TV, it's not as good as our Rongshan," Peng Gaode smiled, "Let's go and visit the next customer..."
He carried a fish fillet on his back, drank a sip of cold water when he was thirsty, and ate a few handfuls of fire to make rice when he was hungry. Peng Gaode opened up the Japanese market. He had to come to Japan several times a year, but he had never been to Mount Fuji. In his eyes, there was only the market...
"Okay, okay, today I will celebrate. Buy a few cans of beer bars. Well, that's it, the Matsurachi Sakura of Sapporo Beer..." Peng Gaode pointed to a beer on the street.
Street, restaurants, izakayas, ordinary Japanese families, many employees are used to returning home after get off work, turning on the TV, and then turning on a can of Matsu Takayaki cherry blossoms.
Japanese people who are used to being alone have the best partner at home.
On TV, a young man was running, and his voice came from -
"Pain is inevitable. But pain is determined by oneself.
Hard work is natural, but it is up to you to try this bitterness in the way you can.
Pain can be chosen by oneself. Discrimination is also your choice.
Pain is your choice. Cheers will add a delicious meal - Sapporo Beer.
Oh, as soon as this beer advertisement was launched, the sales of Sapporo beer immediately set off another climax.
Now, Yasuhira Hirata has a smile on his face, but this advertisement was written by Qin Dong, and the slogan was also written by Qin Dong. He did not expect this advertisement to be so popular in Japan!
"Qin Dongjun is worthy of being a beer genius who is rare in a century!" The more Yasuhiro Hirata thought, the less he wanted to let Qin Dong leave. He knew that in one month, Qin Dong's training life in Japan would officially end, and he would also leave Ibaraki City, leave Sapporo Beer, and return to China.
"President Hirata, too much." The two of them sat opposite each other, and there seemed to be a quiet and trust in the air.
But Qin Dong really wanted to tell him that this was a rare advertisement written by Haruki Murakami, so he moved it now.
Qin Dong looked at the portrait of Qing Bingwei on the head of Hirata, and Qing Bingwei was also looking at him seriously.
"Qin Dongjun, you have been in Japan for almost a year. You also know our Japanese beer market. We Sapporo Beer will be confident that we will surpass Kirin next year." Although Yasuno Hirata's face is peaceful, there is a domineering attitude in his words that no one else can dominate him. This domineering attitude comes from the ace in their hands - Matsu Takashi Sakura.
"I don't think so." Qin Dong took Hirata Yasuyuki's beer and spoke very directly.
"Oh, please speak." Although the words were not nice, Hirata Wuyi attached great importance to Qin Dong's opinions.
Qin Dong took a sip of the beer in his hand. The hops were excellent and the malt was pleasant. The bitterness of the hops and the sweetness of the wort were perfectly combined, giving people a feeling of pleasure that they could not stop.
"In order to fight against super dryness and our Songlong Sakura, Qilin Beer has launched "Yifanshen, Suntory, this is a beer merchant with strong growth capabilities. They may launch new beer items, such as foaming wine..."
In fact, Suntory first started to engage in the sales of whiskey, and entered the sales of beer in 1963. It was also the first Japanese beer brand to settle in China. In 1984, it invested US$50 million to open a factory in Lianyungang City, Jiangsu Province.
Foaming wine?
The foaming wine will not appear until the mid-1990s. Of course, Hirata has no idea, but Kirin will not sit still and wait for death, and Asuki is also expanding his market share... Sapporo Beer's future journey is still difficult...
Oh, Yasuno Hirata thought deeply, "Qin Dongjun, thank you for your beer, no, it is our common beer, we will definitely be trembling, walking on thin ice, and managing the beer well..."
He took out a contract from the drawer, stood up, and handed it to Qin Dong with both hands, "This is Qin Dongjun's patent contract, please take a look."
Oh, after nearly a year, Qin Dong is already very familiar with Japanese. He did not read the nonsense before, and turned to the second page, which shows the patent fees he needs to charge every year.
However, the numbers above are empty.
"Qin Dongjun," Yasuhira said calmly, "This is how we calculate it. According to each bottle of beer, Qin Dongjun charges a patent fee of three cents according to the price of RMB. We expect that the annual sales of Songtaka Sakura will reach 10 million to 13 million boxes!"
Oh, the Japanese are really rigorous and calculated so clearly. In Qin Dong's mind, he only needs to pay a fee every year, but they counted the patent fee to each bottle of beer.
Then the most money should be...equivalent to RMB...
"Three million and nine million yuan!" Yasuno Hirata smiled, "Also, the advertising speech written by Qin Dongjun for our Sapporo Beer is very consistent with the spirit of Sapporo. We want to play this advertisement frequently and serve as a symbol of the company..."
"So the cost of this part is 100,000 yuan..."
Qin Dong smiled, that is to say, Sapporo needs to pay him 4 million yuan a year!
Chapter completed!