Chapter 147 The era of the strong eating the weak has arrived
Crazy-
A box of beer was smashed to the ground without warning, and the beer flowed out of the cardboard box.
"Sister Mudan, this is not a good sign..." Du Xiaoshu was carrying beer in his hand and looked at the beer under his feet.
This time, Zhao Mudan brought not many people, including Honghong, Xiaomao, Meng Guangsong, Oh, and Du Xiaoshu. In fact, he insisted on coming. Li Zhenzhen's family is in Shicheng, and he came here to find Li Zhenzhen to play.
Zhao Mudan took people into a restaurant next to Shicheng Sculpture Park. As soon as she walked in, she scared the boss and posted the photo of this woman on the door to avoid evil and disasters.
"Happy New Year, Happy New Year," Zhao Mudan smiled so hard that she moved herself. "We are from Qinwan Rongya Brewery. Our Rongya Beer is the best in the city and the provincial. The Ministry's best also won the gold medal at the first Food Expo. All the people in Qinwan drink Rongya..."
"All the people in our Shicheng drink Shicheng," the restaurant owner stared at the swollen eyes. He looked at Rong Beer, and finally the distinctive trademark made him pick up a bottle of beer, "Rong Ya Beer, I know..."
Just when Zhao Mudan thought there was a door, she turned aside and said, "We bought all the goods before the New Year, and the back room was full of Shicheng beer. Oh, our Shicheng beer uses the spring water from Mashanquan, which is no worse than the water from your Rongya..."
"Our Shicheng beer is cheap, one yuan, one cent, five cents per bottle... How much does it cost per bottle?" The swollen eyebrow took out the cigarette and subconsciously handed it to Zhao Mudan. Zhao Mudan really took it over. She smiled and took out the lighter, "Our beer is two cents per bottle..." This is the wholesale price.
"It's a little bit too much, I can't ask for your wine." The swollen eyebrow said firmly. Seeing someone coming in outside, he went up to meet him.
"The Shicheng beer bottles are one by one, and you will get another five cents." The person who came shouted, turned around and left after saying that.
"Did you hear it? Now a bottle is less than 100 cents. I only earn a few dollars a day in this small restaurant!"
Zhao Mudan didn't say anything anymore. The result of this day was that she understood that Shicheng Beer temporarily lowered the beer price due to her arrival, and a bottle was reduced by five cents!
"Let's go, find a place to have a meal first, I won't believe it anymore. Why can't such a good beer be sold?" Zhao Mudan looked at the horizon in the distance and said a harsh sentence.
It was night, Shicheng, this quiet small town, was gradually no pedestrians on the streets.
But a car drove into Shicheng Government quickly, and Zhong Xinghuo walked out of the car.
"The right time, place, people and people are all here. They are just here. They are new to the place and are not familiar with each other. I heard that they didn't even come to the sales department of the general factory, so they only let Zhao Mudan on the train come to take the lead..."
Zhongxinghuohui reported, "Our factory mobilized all over the factory. They sold beer one bottle, one yuan, three yuan, and we sold one bottle, one yuan, one yuan, five cents, anyway, he was one cent, five cents..."
"Don't underestimate the price of 10 cents, two bottles are 30 cents. Children can buy a few packs of bubble gum, and adults can buy a box of cigarettes..."
"Old Zhong, are you fighting a price war?" Mayor Wang of Shicheng personally poured a glass of water for Zhong Xinghuo.
"Yes, it's a price war." Zhong Xinghuo was not polite either. "Last year I met Ni Runfeng. He is from Rongcheng, our Shanhai Province. He is half a fellow villager. I also brought him our beer..."
Before 1989, the Chinese people generally did not understand what a price war was.
In 1989, domestic color TV production plants saw a climax of introducing color TV production lines, with more than 200 color TV manufacturers.
At the same time, the country began to impose consumption tax on color TVs. The color TV market suddenly showed an oversupply situation, and the inventory of color TV manufacturers was severely backlogged.
On August 9, 1989, Changhong carried out a self-price reduction activity, with each color TV reduced the price by 350 yuan. Although this action caused Changhong's backlog of color TVs to be sold out...
"The beer industry is very similar to the color TV industry in the past two years," Zhong Xinghuo smiled. "We really don't need the municipal government to come forward. We use price wars. We have the confidence to block Rong Beer from the gate of Shicheng, and to block all beer from the gate of Shicheng..."
Since the 1990s, beer has also ushered in an era of the strong prey on the weak.
The new production capacity continues to increase, and the sales radius of the original enterprises began to overlap, and market competition emerged. Due to product homogeneity, "price war" has become a common way of competition, and some small factories with weak strength have begun to be eliminated.
"Okay, I have confidence in you Lao Zhong." Mayor Wang was also happy, "I remember you said that the Shuanghesheng Brewery in Beijing is the first brewery in our country..."
Shuanghesheng Five-Star Brewery was founded by Zhang Tingge and Hao Shengtang, a native of Shicheng. "We are from the same village, and I call them uncle..." Zhong Xinghuo smiled.
...
The news that Rong Beer was unfavorable to attack Shicheng was soon passed back to Rong Beer General Factory.
At the annual Rongya Beer Ordering Conference, Rongbee's wholesale and dealers seemed to have asked Shi, the beer owner in the factory, intentionally or unintentionally.
Among them, Lu Zhi and his wife in Changyang were the most concerned. Shicheng was a county under the sea of clouds, and Changyang was also a county in the sea of clouds. Rongbei attacked the sea of clouds, and the couple thought about the good wind and sent me to the blue sky with their strength.
However, Qingtian is not that easy to climb, and it is possible that the higher it flies, the heavier it falls.
"How was the fight? I heard that a bottle was not sold..."
Faced with Lu Zhi's inquiry, Qin Dong initially responded with a smile, but when Lu Zhi said, "Shicheng Beer has been looking for us and we have to give us the lowest price..."
"I'll return the contract to you right away. You can sell Shicheng beer tomorrow. Don't worry, I'll send someone to bring back how many Rongya beer you Curry has..." Qin Dong was very generous and very happy.
But the more he did this, the more uneasy Lu Zhi and his wife became, "Director Qin, Director Qin..."
Qin Dong ignored them and walked away with his sleeves.
"You're going to hit a nail, you don't even look at who this is? This is Qin Dianzi!" Sun Da's eyes walked to the couple, "Don't think about it, in the end, I can't get anything. Shicheng doesn't treat you as a human being, and Rongbi are offended, just like when I asked Luo Ling to scold me like my grandson..."
"I promise you will regret selling Shicheng..." Zheng Haifeng didn't say much, just said one sentence.
"We are all the first generation of wholesalers, don't lose the big picture because of small things... I picked up sesame seeds and lost the watermelon..." Aunt Fat also smiled.
The couple felt something was wrong, "I'll just say it," Lu Zhi smiled, "Hey, I'll go find Director Qin, I brought him Changyang Li with a tractor..."
After seeing off this worry-free dealer, Qin Dong walked into Chen Shifa's office.
"Qin Dong, two choices are: one is to let Luo Ling come back from Zhengzhou, and the other is to let Wang Xinjun take charge of the battle against Shicheng." Chen Shifa's face was serious, and the distributor team that had been cultivated for many years was unstable, which was something he didn't want to see.
"Director Chen, it's only been less than a week. I want to see again. I'm not going to replace people," he stared at Chen Shifa. "Just like you believe in me, I believe in Zhao Mudan too!"
Chapter completed!