When the term business war appeared in Chinese newspapers in 1991, it meant the complete end of the shortage economy and a new era of material excess began.

In this era of surplus, competition has become a catalyst for market vitality, and all participants are either activated by it or eliminated by it.

When Qin Dong hurried back to the main factory from the municipal organizing committee, the main factory area was brightly lit. He took a deep breath of the cool air at night and walked into the conference room quickly.

Oh, the leadership teams of the General Factory, Factory One and Factory Two are all there, and the whole conference room is very lively. "Director Chen treats you. Everyone present has a share. Then, there will be two tables in Chunhelou..." Wu Geng stood in front of Chen Shifa with a smile and refused to give in.

When everyone saw Qin Dong coming in, they stood up at the same time. Even Chen Shifa and Zhou Fenghe stood up. There was no way, the pressure on both of them was too great.

Chen Shifa just smoked half of the cigarette and then wiped it out. He had already quit smoking for almost half a year, but Wu Geng caught it and had to force him to treat him.

"Don't let the leaders sit down. It's almost eleven o'clock. Daguang, get some food." Qin Dong smiled, but his tone changed, "Didn't you quit your cigarette?"

Chen Shifa laughed, and he laughed at himself, "I just want to smoke one tonight."

"Then let's just treat us to dinner. All the employees of the factory are watching you." Qin Dong grabbed the water cup on the table and poured a large teacup of cold water.

Chen Shifa became serious, "As long as you defeat Yun Beer and win the honor of the King of Beer, then," he stood up and waved his hand, "The whole factory will have a meal!"

oh!

Everyone was excited. Qin Dong only started working in Rongbuk in 1986. He heard from his master Lao Xiong that the whole factory had dinner together during the Chinese New Year. The scene was as lively as possible!

But Qin Dong didn't catch up with such a lively scene!

"Okay, then we will really bring you this crown back," Qin Dong glanced at his soldiers. The older experienced ones include Luo Ling, Lu Xuguang, Nie Xinming, Wang Xinjun, Zhao Mudan, etc., Li Jun, Wang Baifu and others, and the younger ones include Du Xiaoshu, Zhong Xiaoyong and others. A team of nearly one hundred people is strong in this beer era and the beer world!

Moreover, this team was trained by Qin Dong and experienced large and small battles in Qinwan Market, train market and Shicheng Market.

"As the saying goes, raising soldiers for a thousand days is used for a moment," Qin Dongqing cleared his throat and shouted loudly, "Now that people have entered our door, we are not polite!"

"Who is kind to them?!"

"Twist them out!"

...

There was a lot of discussion in the venue immediately. Zhou Fenghe glanced seriously and everyone immediately remained silent.

"The great man has a saying, "It means to despise the enemy strategically and attach importance to the enemy tactically," Qin Dong continued, "From the first three tricks, Yunhai Beer is very well-organized."

Taking advantage of the opening of the Beer Festival, the other party's advertisements have obviously narrowed the distance with Qinwan citizens. They count down on the Qinwan Daily every day how many days the Beer Festival is still there before the opening of the Beer Festival will also make citizens pay attention to their beer every day.

Moreover, the other party’s beer is priced at three levels, namely high, medium and low. Facing different consumer groups, they are all cheaper than Yunhai…

"Our beer is now a light and refreshing beer. Not to mention ginseng beer, ginseng beer is high-end, but it is facing the festival market... We are already behind each other in the product line..."

Oh, the conference room calmed down, no one interrupted Qin Dong, and Lu Xuguang held a basket of buns, "Eat the buns that just came out of the pot while they were hot."

A few young people stood up, but when they saw that Chen Shifa and Zhou Fenghe did not move, they sat down embarrassedly again.

"Eat the buns." Qin Dong picked up two hot buns and stuffed them to Chen Shifa and Zhou Fenghe first. Then he took a bite. The buns with three fresh fillings were very fragrant.

"The war in general marketing is nothing more than a few forms of product war, price war, advertising war, channel war, terminal war, hype war, promotion war..."

Oh, Luo Ling was about to find paper and pen, but Qin Dong continued, "When it comes to products, I always think that our beer tastes the best, so we don't fight with them product wars or price wars with them..."

If you don’t fight a price war, that is, Rong Beer will never lower the price. Zhou Fenghe couldn’t help it, “Then how to fight this battle?”

"Secretary Zhou, we can't be led by the nose, we have to disrupt their rhythm..."

Disrupt the rhythm?

Du Xiaoshu began to frown, but immediately raised his hand, "I understand, brother-in-law, they are just advertising wars, we will fight other wars..."

Oh, Qin Dong was surprised. It was an instant epiphany. He couldn't help but pick a thumbs up at his brother-in-law. Many people were talking about him pulling this brother-in-law behind his back, but he always believed that Du Xiaoshu was a piece of material for sales.

"Xiaoshu is right. Yunhai Beer is not familiar with the place and needs to use advertisements to knock on the door of the market. Now their advertising is being played fiercely. I guess there will be an advertising offensive in the past two weeks. Our Rong Beer is a native brand, and the people are familiar with it. We have to pay the advertising costs on promotions. That is to say, they are engaged in advertising wars, and we are engaged in promotion wars..."

They fight for promotional wars, we fight for hype wars!

They are fighting hype, sorry, I want to fight with you channel and product war...

"This is the reason Tian Ji's horse racing." Chen Shifa also understood. He glanced at Qin Dong and suddenly felt that more than half of the pressure on his shoulders were relieved.

"Brother-in-law, I have an idea!"

Du Xiaoshu listened very seriously, and never listened so seriously when he was in school.

"Say." Qin Dong was very straightforward.

Du Xiaoshu said, "Wait for me for a while." He ran out quickly and ran back quickly, holding a military green shoulder bag similar to his brother-in-law.

He poured everything in his bag on the table, cigarettes, keys, lighters, pagers, switchblades...

Seeing the switchblade Zhou Yuanze's face pulled down. Wu Geng smiled and went over and kicked Du Xiaoshu, "Confiscated, confiscated..."

But when he saw something else, he couldn't continue talking.

There is also a stack of photos on the table, all of which are beautiful women.

"Du Xiaoshu, put it away." Zhou Fenghe was very angry. If he didn't care about his age and identity, he could immediately draw a match to burn these photos.

Du Xiaoshu was not afraid of this old man. He knew that he was not bad-hearted, "Brother-in-law, look, this set is seven. Are you not choosing beer goddesses in the city now? I..."

Qin Dong smiled. He understood that although Du Xiaoshu was not satisfied with his words, he actually wanted to borrow hot topics, which is called event marketing!

Now, before the opening of the Beer Festival, any incident about beauty can stir the nerves of consumers...

"Director Chen, Secretary Zhou, this is called the beauty card." Qin Dong picked up the photo and he smiled again. This was taken by Du Xiaoshu a few days ago for Han Rufen, Zheng Xiaojiao and others. The photos have been sealed. "When our beer is packaged, one photo will be placed in each box of beer, and seven photos will be collected, and another box of beer can be obtained!"
Chapter completed!