Chapter 189 The King's Elephant
Trucks with the words Rong beer printed on it kept shuttled back and forth between Zhongshan Park and Rong Beer Brewery. Seeing boxes of beer being unloaded and bags of wine bottles kept pulling away, the middle-aged man was very moved.
"Interesting, really interesting. This is the real marketing I have seen," he communicated with a few foreigners in English. "This brewery taught me a lesson. If I hadn't seen it with my own eyes, I wouldn't believe it. It really shocked me. I thought that domestic breweries did not have a marketing team."
"Tan, China's beer industry is developing very fast, and Chinese people are also very smart..." A foreigner gave a thumbs up.
Their group was invited by Qin Beer to teach Qin Beer, and they were naturally also VIPs at the Beer Festival.
The person who spoke was named Tan and Kai, with a straight figure. Under the short-sleeved shirt was full of strong muscles and neatly constructed beards. He was wild and elegant in temperament.
"Yes, I want to meet the director of this brewery. Is this Rongya Beer?" he asked again.
The only beer brand in China that is famous internationally is Qin Beer, but now there are more than 800 breweries in China. Well, the entire Warring States Period of beer!
"This trick is amazing," Tan Kai smiled and explained to several foreigners. "Although they took out the money for promotion and gave away many towels, I noticed that they did not use a cent to recover the bottle. For example, a bottle cost one cent and five cents, and just the bottle recycling item recovered the cost, let alone so many beers were sold on site today..."
"I have been drinking a lot of beer these days," the foreigner said, "Tan, this is a big market. There are so many people in China. If everyone drinks a bottle of beer in our company, it would be incredible..."
Several foreigners showed a look of longing on their faces. There are hundreds of millions of people in China. In just one year, each of them only drank one bottle of beer, which was hundreds of millions of bottles of beer!
"China is incredible, China's market is incredible!" a foreigner laughed.
Tan Kai once again looked at the empty bottles of rugged beer piled up, "Eric, it seems that we have missed a lot of good shows in recent years. It's time for us to enter the Chinese market. You know, my teacher is the best beer expert in this country...beer master..."
He strongly advocated that the company's Polix Beer enter China, but the company's senior management was undecided.
The foreigner named Eric obviously agreed with his opinion, "Beijing, Shanghai, and Qinwan are all optional landing points. Bill, you must study it carefully..."
The group said while browsing Zhongshan Park. Oh, a few foreigners raised the camera in their hands, "It's so beautiful, so beautiful..."
"This is a kind of bird called a peacock..." Tan Kai smiled, "They will show the most beautiful feathers," his hand drew a semicircle in the air. "The Chinese call it a peacock spreading its tail..."
In fact, Tan Kai saw the trick, and Hou Yong also saw the trick. Why is Rongbe not stingy with towels? These towels are just lively advertisements. In this kind of coastal tourist city, people will think of Rongya Beer throughout the summer as long as they wash their faces and take a bath.
There is also a bottle of wine...it was simply taken back without a penny...it was much smarter than Zhuge Liang borrowing arrows from a straw boat...
Hou Yong looked at the scene where there were still crowds of people. This is big news! It seems that the other party’s hype skills are not inferior to his own!
Sure enough, the next day, Qinwan Daily, Qinwan TV and Qinwan Radio Station published the crowded scenes of Zhongshan Park yesterday.
"The beer competition is in full swing, Rongya Beer is powerfully launching the Beer Festival"
"Drinking 15 bottles of beer in one go, and getting a thousand yuan bonus with both hands"
"Rongya Beer Zhongshan Park Promotion, Drink 24,000 Bottles a Day"...
The articles of literary reports vividly rendered the event vividly. The many Qinwan people who had not visited the scene regretted it!
However, other breweries in Qinwan and breweries that came to participate in the exhibition all exclaimed that less than a week before the opening of the Beer Festival, Rong Beer had already revealed his image as a king!
...
"happy!"
In the Mingcui Liu Hotel on the Killing Street, Qin Dong was greeting Xia Yu, Sun Yuanying and others who had returned from Zhengzhou. Zhao Mudan picked up the beer and drank it all. She wiped her mouth and still felt unsatisfied.
"No airplane cannon can compare to our Xiaomi rifle..." Sun Yuanying also said intriguingly.
"Everyone says foreign monks can recite scriptures, but they don't look at what this is. This is Qinwan, it's our Rong Beer!" Xia Yu poured a glass of beer for Qin Dong. Seeing Liu Zhi personally serving the dishes, everyone stood up quickly.
"Yes, they don't see who we follow..."
"Follow Mr. Qin!"
Luo Ling also walked over with a plate of dishes and smiled. She didn't serve the table. She had been learning to cook with Liu Zhi in the kitchen. In a few days, Lin Yida's sister and brother-in-law were about to come back from Beijing.
My brother-in-law’s surname is Lu, and she works in the Ministry of Chemical Industry, and her sister works in the Department of Machinery. She is a department-level cadre. Her girlfriend wants to show off her skills in front of her elder sister-in-law.
"General Qin!" Wang Xinjun immediately said again.
"Mr. Qin!" Everyone shouted, raised their glasses, and the pleasant beer suddenly pushed the atmosphere to a small climax!
Halfway through, Chen Shifa also came over toast a glass of beer.
Now, Mingcui Liu is famous, and the factory has also placed the reception point here.
"Xiao Qin is a lucky general." Chen Shifa raised his cup again and drank a glass with Qin Dong alone.
Isn't it a blessing?
Zhongshan Park's promotional activities shot four birds with one stone. One is to hit Yun Beer, the second is to sell its own beer, the third is to take back its own bottles, and the fourth is to successfully help the organizing committee sell the tickets. After all, only if you have tickets can you get a towel and participate in the beer competition...
When Qin Dong went to work at the organizing committee the next day, Wei Zhilin happily called him to his office.
"Xiao Qin, I'll give it to you." She smiled and pushed an envelope to Qin Dong. Qin Dong picked it up. He pulled it out and saw that it was a green Oktoberfest City Closing Voucher.
"These are three hundred pictures, is it enough?" Wei Zhilin smiled.
Qin Dong did not respond, "Director Wei, our factory has more than 1,000 employees! In addition, there are almost 1,600 temporary workers."
"Didn't we agree," Wei Zhilin smiled, "You Rongbing workers are free of charge!" All workers in the factory are free! One employee can also bring a family member! "This is for you, and you will get another three hundred copies. I know you have many friends..."
"Director Wei, it's not enough," Qin Dong smiled and narrowed his eyes, "Five hundred?"
Wei Zhilin was very happy and didn't care. "Five hundred pictures are only five hundred, so there can't be more. I'll ask them to give you two hundred tickets..."
Qin Dong himself can control the 500 tickets, and there are more than 3,200 tickets, each Rongbuk workers, and there are one ticket in the entire factory. This is a reward from the organizing committee and the employees of Rongbuk won it back by themselves!
...
"The invoice--"
With a shout, Rongbe's trade union has never been as lively as it is today in recent years.
"Two for each person, there are all the factory," Chairman Jia of the trade union looked at the crowded crowd happily. It was a good thing to seek benefits for all the factory workers!
Chapter completed!