Chapter 37 The Double-Headed Eagle Strategy
Chen Shifa attached great importance to He Hongtu's entry into China.
Qin Dong returned to Qinwan from Beijing. The next day, Chen Shifa and Zhou Fenghe listened to Qin Dong's report.
"It seems that foreign capital has begun to get involved in China's beer industry." Zhou Fenghe seemed worried.
The food industries such as beer are an "never fading" industry in China. The reason is very simple. my country has a large population and these industries have huge market potential.
At the beginning of the next century, a huge amount of foreign capital of up to 15 billion yuan had participated in the mergers and acquisitions of my country's beer industry, and foreign capital occupied more than 50% of the Chinese beer market.
In the beverage industry, seven of the eight original carbonated beverage companies in China were incorporated by Coca-Cola and Pepsi. Foreign-invested beverages occupy more than 90% of my country's beverage market, and the only domestic brands are the turbulent Jianlibao.
"This He Hongtu..." Zhou Fenghe seemed very familiar with him. He thought about it, but for a moment he couldn't remember where he had heard of or seen this name.
Chen Shifa was eating peanuts, but looked at the map on the wall.
"This is North China, this area is East China..." His finger suddenly pointed heavily at Shanghai.
"Shanghai..." Qin Dong murmured. He suddenly thought of Qin Nan, and he didn't know what this little girl was doing now.
"In 1990, the old man proposed the overall idea of developing Pudong and playing Shanghai's "trump card". "Chen Shifa glanced at Qin Dong who was distracted. "This year, he said that by the end of this century, Shanghai Pudong and Shenzhen, Guangdong will answer a question. The 'she' you are creating is not the 'she', and both of you must be model soldiers."
Qin Dong has always admired Chen Shifa's strategic vision. This year, in order to further support the development and opening up of Pudong New Area, the central government expanded the approval authority for five types of projects and added five aspects of fundraising rights to Shanghai at the beginning of the year.
"Shanghai is located in East China. No matter what aspect, its status will only become more and more important," Chen Shifa glanced at Zhou Fenghe, "I think, can our strategy of operating North China change?"
"How did you change?" Zhou Fenghe asked.
"To the north, gradually erode the North China market, to the south, just hit Shanghai first and wedge a nail." Chen Shifa stood in front of the map, very heroic. Although his face was thin, there was a surging power under the calm and hoarse voice. "Our overall strategy can be called the double-headed eagle strategy..."
The double-headed eagle, one in the south and one in the north, operates East China and competes in North China.
Qin Dong immediately agreed that by building North China, barley bases and hop bases can be established. Beijing and Tianjin are the peak areas of China's political and economic development. They have established markets in these two cities, and have gained reputation and profits. The two cities have special status and are of great significance.
East China has a prosperous economy, Pudong has developed with the right time, place and people. Shanghai's special position in reform and opening up will be the best springboard for Rongbe to enter the international market.
"If we want to establish our own brand and fight with foreign capital, we must strengthen ourselves and expand the influence of Rongbee. In any case, Shanghai is a good place." Chen Shifa said quietly.
"In the afternoon, we convened a meeting of all the cadres and staff of the factory to unify our thinking." Zhou Fenghe agreed that Chen Shifa could be regarded as a market strategist, and even Secretary Yu Guosheng also agreed with this.
Zhou Fenghe and Qin Dong stood up. When they walked to the door, Zhou Fenghe suddenly stopped, "Old Chen, I remember who He Hongtu is."
Who is it?
"He," Zhou Fenghe laughed jokingly, "This person has been to Qinwan. In the 1985th year, did you forget?"
Chen Shifa was trying hard to recall, "Oh, I have an impression, didn't he propose to acquire Qinwan Beer back then?"
As early as 1985, He Hongtu had the idea of acquiring Chinese companies - to acquire Qinwan Beer.
At that time, the vice chairman of CITIC Group personally went to the airport VIP room to receive him and "invest investment" on behalf of the group. However, it was just opened and no one dared to open a precedent for transferring shares of state-owned enterprises, so his plan to acquire Qinwan Beer was lost.
"It seems that if you are not afraid of thieves stealing, you are afraid of thieves thinking about it," Qin Dong smiled. "He has not been thinking about our brewery for a day or two."
"I don't care which breweries he has purchased. If you have the ability, we will fight each other in front of us." Chen Shifa said expressionlessly.
...
Time slowly enters midsummer. Qinwan, this beer city, suddenly there are many beer stalls in the streets and alleys this year, drinking beer with large bowls and canned bottles. This drinking method in the era of shortage of beer seems to be reincarnated in people's lives.
Luo Ling and Honghong rushed to Shanghai in advance to investigate the market. After work, Qin Dong did not participate in the social engagement. Du Xiaoju was pregnant, and the pregnant woman seemed to be more attached to her man. A few days ago, Qin Dong went to Beijing and she called three times a day, which was something she had never seen before.
"Go with you today." Du Xiaoju got into the car, and Qin Dong held her hand as usual, "What is this?" He smiled as he watched Du Xiaoju put a big ring on the back seat of the car.
"Hula Hoop, don't you know Hula Hoop?" Du Xiaoju glanced at him coquettishly.
How could Qin Dong not know this? This year, whether in Beijing or Qinwan, in the north or south, girls and young men on the streets were all circling the Hula hoop, and the Hula hoop became a national movement for the whole country.
"Do I want me to try it out for you?" The sea breeze blew, and Du Xiaoju's long hair danced in the wind.
"No, don't, take a break," Qin Dong quickly stopped him with a smile, "This game is so popular for a while. It's not too late to give birth to our sugar balls and then turn them."
"It's a sugar ball again, let's talk about the sugar ball, I'll..." Du Xiaoju said, twisting Qin Dong's ears.
The two of them were talking and laughing all the way, just like countless young parents who were about to welcome their little human cubs, their lives were full of hope and tomorrow was full of longing. The days were beautiful, and they had no reason to be unhappy.
Oh, Qin Dong saw a large publicity poster on the street. This year, the Chinese advertising model competition held by Qinwan City is in full swing, and beauty pageants are gradually being accepted by people.
When Du Xiaoju returned home, she was a little tired. Qin Dong was cooking, and Lu Xuguang and Zheng Xiaojiao walked in with big bags and small rolls.
"Dadong, look, what did I bring to you?"
"What?" Qin Dong wiped his hands on his apron while looking at the things in Lu Xuguang's hand, "Well, don't leave tonight, just eat here. We haven't drunk together for some days."
Lu Xuguang agreed to it with pleasure, but Zheng Xiaojiao smiled and looked at Du Xiaoju's belly, "It's been five months, I can't wear summer clothes anymore. Look, I brought you a large size, and Dadong also has it..." She saw Sarilang, Du Xiaoshu, and Wu Yue in a blink of an eye, "Come on, big girls, young men, come and pick them."
Chapter completed!