Chapter 53 A little bit of accumulation, a quick breakthrough
Zhao Gang's debut in Shanghai seemed to be well-behaved, but quite well-organized.
After two days of market research, he has determined that Shanghai people have a special liking for local beer, and Libo is synonymous with the Shanghai beer industry. "Drinking beer and drinking Guangming" is also the pride of Shanghai people.
Even Donghai Beer is also well received in the Shanghai market. At this time, it is the pride of a generation of Shanghai fathers.
As for Shanghai beer, although it tastes bitter, Shanghai people still drink it vigorously.
No. 1, Zhujiajiao North Street, Qingpu, the state-owned Shanghai Dianshan Lake Winery.
Dianshan Lake is located at the junction of Qingpu District, Shanghai and Kunshan City, Suzhou City, Jiangsu Province. It has a total area of 62-63 square kilometers. It is the largest freshwater lake in Shanghai.
It is also the source of the mother river in Shanghai, the Huangpu River. It is the upper reaches of the water from Taihu Wujiang area and flows down into the Huangpu River. The lake area is rich in fish, shrimp, crabs, etc., and is a good place for aquaculture and one of the main water sources in Shanghai.
Zhao Gang looked at the trademark of Dianshan Lake beer in his hand, including twelve degrees yellow beer, twelve degrees black beer, eleven degrees yellow beer, and a refreshing beer with the words "Internationally popular and refreshing" on it. In the city of Shanghai, everything must be consistent with the international one.
"First-grade yellow beer, shelf life of 60 days, 640 milliliters..." Zhao Gang handed Luo Ling the trademark in his hand. These indicators are also the standard for any ordinary brewery at present. Rong Beer's six-month shelf life is only a handful of breweries in China at this time.
"The trademark is good." Luo Ling smiled. The trademark of Lake Sailboat seemed to remind consumers that the water quality of this brewery is good.
"The brewery we purchased by Rong Beer must meet several conditions. First, the sales radius cannot be less than 500 kilometers, otherwise the market overlap will occur. Second, the scale cannot be less than 50,000 tons, otherwise the action will not be worth it. Third, the local government is positive, otherwise the resistance will be too great. Fourth, there is a certain market prospect and you can occupy the market if you work hard. Fifth, there is better water resources, because the main component of beer is still water..."
Oh, this is the first time Luo Ling has looked at Zhao Gang with admiration. It seems that this new factory manager also knows beer.
The two of them went to Dianshan Lake Brewery today and planned to acquire the winery. This is a local brand in Shanghai. In the Shanghai market, Shanghai citizens will definitely have a sense of psychological identity...
As soon as the taxi they were taking stopped, the other manager came up to meet him, and both sides walked towards the factory with a smile.
"Our Dianshan Lake has beautiful scenery and is known as the "Geneva Lake in the East". When Mr. Zhao is free, he can take a look at the ancient towns such as Zhujiajiao, Zhouzhuang, Jinxi..."
The factory director is very enthusiastic, Zhao Gang is very funny, and Luo Ling is also very beautiful. When we met for the first time, the two sides had a great conversation.
The factory's benefits are average. Now Shanghai plans to merge it into Jinfeng Wine Brewing Co., Ltd., but Zhao Gang wants to intercept it halfway.
As a top five brewery in the country, Dianshan Lake Brewery has shown intentions, and Zhao Gang's background gives him his own relationships and channels in this big city.
"It's much smoother than I thought..." After coming out of the Dianshan Lake Brewery, Zhao Gang's voice was loud, "If we take Dianshan Lake into our pocket, we will not be a tree without roots, an apple without water in Shanghai..."
Luo Ling smiled and didn't say anything, but her impression of Zhao Gang had quietly changed.
Influenced by Lin Fengwu, the gang of arrogant soldiers and generals of Rongbi were originally despised by such cadres who came out of the agency. They had a sharp mouth, thick skin, hollow belly, heavy head, light feet, shallow roots, but Zhao Gang was different. They had a vision and a layout.
"Shanghai is not a sea of clouds, it is the largest city in our country. If we still attack the sea of clouds, we divide them by region and fight on our own. The consequence of the dispersed forces is that we cannot make any splashes in this city..."
Dianshan Lake Brewery is still in contact, and Zhao Gang has decided to divide his troops into two groups, discuss and fight, and both hands must be strong.
This hotel, not far from the University of Finance and Economics, is Rongbe's base camp in Shanghai at this time.
Luo Ling, Zhao Mudan, Lu Xuguang, Wang Xinjun, Nie Xinming, Xiao Maozi, Meng Guangsong, Du Xiaoshu, Zhong Xiaoyong and others listened quietly to Zhao Gang's arrangements.
"It makes sense to make a fool of me." Lu Xuguang touched his big head and cursed softly. He sat not far from Zhao Gang.
"So, two fists cannot hit people at the same time. You must accumulate a little, break through quickly, and then we can gain a foothold..."
"General Manager Zhao, which district will we fight first?" Zhao Mudan is not used to listening to the big truths, she likes to go straight.
"We don't fight any area." Zhao Gang replied very simply, "Our goal is not a district, but a group of people, and a market composed of this group of people..."
Luo Ling smiled, and Zhao Gang's idea actually coincided with Qin Dong.
When she came, she sought Qin Dong's opinions, but she wondered if Zhao Gang's opinions were also Qin Dong's opinions.
"We use can packaging, which is aimed at the high-end market... So, hotels and hotels in Shanghai are our goal..." Zhao Gang said loudly.
"There are two brushes!" Zhao Mudan stopped interrupting Zhao Gang, and her voice became significantly smaller.
"Okay, it's useless for me to say I'm useless. It's better to act than to be moved," Zhao Gang took out a list of hotels and restaurants obtained from the Industrial and Commercial Bureau. "Everyone, let's do it, I'm here, waiting for your good news!"
Everyone dispersed with smiles. As long as Zhao Gang was not blindly instructing and he was the manager of the factory, there was no reason for everyone to ignore the command.
However, as soon as the meeting ended, Qin Dong, who was far away in Qin Bay, received the news.
"Don't laugh, the war is imminent, and I still have the heart to joke," Qin Dong packed up the things on his desk and "educated" Luo Ling, "Remember, unity is strength, and we Rongbei will not have internal strife..."
"I remember." Luo Ling also answered very happily, "Then we'll start working."
Taking advantage of the Rong beer trend that Qin Dong used cultural shirts and the iron army of Rong beer, the first bottle of beer in Rongya successfully entered a hotel in Shanghai.
Qin Dong hung up the phone and packed his desk.
A large glass brick was placed on the desk, with photos pressed on the green velvet cloth. One was a photo of Qin Dong taking the whole family when he went to Shennan to go to college, the other was a photo of Du Xiaoju in Zhongshan Park when he came back from Germany, and some were photos with Eji and Anda.
When Chen Shifa left, the team and the middle-level staff also took photos. In the photos, Chen Shifa smiled so harmlessly that people and animals were kind and kind.
"Manager, when will we set off?" Gao Hu came in, holding a box of instant noodles in his hand. This year, Master Kong's instant noodles have become popular all over the country. Like ham sausage, it has become a must-have for business trips.
"Let's go now." Qin Dong handed Gao Hu the military green bag, "Have you been to Linzi?"
"No." Gao Hu replied honestly. He had never even left Qinwan before. In recent years, he has been traveling around Beijing, Shanghai, and Shennan. He is also considered an old driver.
Chapter completed!