There is a problem in the production of beer, which is how to resolve precipitation caused by the combination of polyphenols and proteins.

During this process, adding formaldehyde when cooking wort can significantly remove polyphenols in the wort, reduce the color of the wort, and promote protein flocculation and precipitation to be filtered off, significantly improving the non-biological stability of beer, and its use cost is relatively low, and it was widely used in the beer industry in the 1990s.

Later generations, large and medium-sized breweries have abandoned this practice and switched to crosslinked polyvinylpyrrolidone (pvpp) as clarifiers.

It can be said that in the 1990s, judging from the proportion of beer production, 95% of domestic beer used formaldehyde in anti-corrosion and other treatment processes.

When the common people heard the term formaldehyde for the first time, when formaldehyde is associated with toxins, it immediately makes people feel fear of the rich man and Yanshan Beer.

Although the rich and Yanshan Beer tried their best, the purchase volume of stores and restaurants continued to shrink significantly because the people were afraid of drinking fake beer and beer with formaldehyde, so even if they could not buy it, they would not buy it.

It was Chu Zheng who once again raised the banner of the Hutong strategy and tried his best to do everything possible. The shipment volume of Yanshan Beer still stopped moving forward.

"Qin Dong is a chain plan, killing three birds with one stone. It not only destroys our alliance with the Lion City, but also makes our beer impossible to sell. The previous work has been useless..."

Even though he was the overlord of the capital, Chu Zheng felt powerless for the first time on the ground of Lion City.

The deputy factory director who came with him also sighed, "This Qin Dong is our opponent."

"No, it's a strong enemy!" Chu Zheng became serious and ordered directly, "All participants are ready to take back the market."

The deputy factory manager was very surprised. Rongbui did not take action and the market was not occupied. Besides, how could there be a bird?

"His last bird is about to take action. Look, the market in Lion City will be occupied soon, and he is holding his big move." Chu Zheng looked at the mountains in the distance.

...

I feel sick and have a cold teeth when my lips die.

Zhong Guoxing had already put aside his contempt for Qin Dong. Everyone was speculating that the Zhan Shu who gave Rong Beer felt like he was slapped in the face, but he didn't dare to say it in front of the old man, so he could only swallow this in his stomach.

"I went to the department two years ago and had dinner with several directors in the department. When we talked about the beer industry, we praised Qin Dong as a once-in-a-century beer genius." The old man seemed not to have been greatly affected, but still looked as if he was so tall and faint. "It seems that this is true."

Mr. Zhong Guoxing rarely praised a person, especially his beer colleagues. In a few years, he developed the rich man into the No. 1 brewery in Haibei. He was already arrogant. The words hanging in the office were the four big words written by Sun Chuanting of the Ming Dynasty on the No. 1 Pass in the World - a thought of thousands of miles.

"Keep paying attention to their movements and report them immediately whenever there is any situation." Zhong Guoxing was naturally unwilling to admit defeat. He started out as a rampant. Although he was in his fifties, his competitive spirit remained the same.

"We cannot lose, we will immediately mobilize more manpower and material resources, increase troops, and start the battle to defend Haibei!" He did not mention robbing the market now, but clearly realized that Qin Dong's goal might not be just Lion City, but looking at the entire Haibei Province, the next step is probably to point to Tangshan.

...

When the person behind the two thousand boxes of beer slowly surfaced, Zeng Zhaowu was amazed.

Two thousand boxes of beer, using the strength to fight, and making a huge difference in Lion City and even Haibei Province!

"Awesome," Zeng Liwei stood at his father's desk, "Has he practiced Tai Chi? I heard that Yang's Tai Chi has branches in the mountains and seas?"

Zeng Zhaowu's mind has long been no longer on boxing. In recent years, the brewery has been enough for him to suffer. "Manager, should we take action?" A deputy factory manager whispered to him.

Zeng Zhaowu thought for ten minutes, and then said when everyone was about to walk out, "Wait a minute, let's take a look."

He has to wait, and it depends on which side he dares to bet on now. It is related to the future of hundreds of employees in the factory, and he dares not make any mistakes.

...

The next day, the sun rose as usual.

The new beer from Factory 2 has been shipped over, and the final battle of the Romance of the Three Kingdoms is about to begin.

“There is a prize for opening the cover?”

Bang—Wu Geng opened a bottle of beer, but he didn't drink it, but he took the bottle cap and looked carefully, "Oh, I won 50 cents."

"I'll try, I'll try." Of course, Du Xiaoshu is indispensable. He picked up a bottle of beer and bit it open with his teeth. This time, the bottle cap did not spit it on the ground, but into his hand. "My God..." The boy jumped up, "One dollar, I won one dollar, is there any more? Open another bottle!"

"I'll come, I'll come." All the hundreds of salesmen of Rong Beer gathered around. Lu Xuguang was still tall and powerful. He squeezed over and grabbed a bottle of beer, "Oh, my god, I have a prize too..."

"Tell me quickly, what prize to win?" Everyone looked at him excitedly, "I'll have another bottle." After Lu Xuguang said that, he laughed, and half a bottle of beer was eaten in an instant.

"I'll do it, I'll do it..."

"Let me do it once..."

...

stop!

Wu Geng roared and stopped everyone. It was not that Rong Beer could not afford to pay the 100-10-bottle beer, but that everyone's current minds should be put on the right path, and the right path was that the battle with Yanshan Beer, the No. 1 brewery in Beijing and the No. 1 brewery in Haibei Province was about to begin!

"Everyone understands it. You have seen the expressions of Xiaoshu and Daguang just now?" Wu Geng said with a smile.

"See," Guo Bin immediately rushes to smile, "Xiaoshu is rich, Da Guang is even richer, and Director Wu is not short of money. One of you won 50 cents, the other one won one, and the other is just drinking another bottle of beer? Look at how happy you are..."

"This is to capture the psychology of consumers," Wu Geng looked at Qin Dong, his fucking, this hand was really amazing. "We redeem the prize on the spot, and the restaurant owner and the store owner can ask us to redeem the prize..."

The money can be obtained immediately, which is more effective than the number of coupons issued. Moreover, human nature has a bit of gambling, or they like to take advantage of small gains and small benefits. This open-cover bonus can simply capture all the weaknesses of human nature.

"Director Wu, do you think this is OK?" Qin Dong asked with a smile, "Just relying on opening the cover, can we sweep across Haibei?"

Opening the lid has a prize, which is an ancient method of sales, which is common in later generations, but it was still a new thing in 1993.

But as soon as a new thing comes out, it is like the Heavenly Heaven comes out. Who will compete with you?

"Qin Dong, I think it's OK, quite good!" Wu Geng gave a thumbs up, "What are we waiting for? Take down the Lion City first!"
Chapter completed!