Brand comparison or brand dependence strategy in marketing can be explained in this way.

Compare: Use the high popularity and reputation of highly cognitive competitive brands to shape the popularity and reputation of their own brands.

Pangyi: fully connect with highly cognitive competitive brands in products and communication, cleverly utilize the advantages created by competitors, effectively take advantage of the momentum, and strongly shape their own brand image.

This "follow" brand competition strategy means using comparative and supporting strategies to leverage the momentum to shape a strong brand with high awareness.

For example, Mengniu, in later generations, only had more than 13 million yuan when the market was first launched, and it seemed very weak in front of the two capital tycoons Yili and Grassland Xingfa.

Mengniu fully and cleverly utilizes the "restraint" strategy and has been linked to Yili from the beginning of product promotion.

After more than five years of "pinning", on June 10, 2004, Mengniu Group was successfully listed on the Hong Kong main board.

Today, Mengniu's stock price has steadily risen, with a market value of more than HK$5.3 billion, and has jumped from a growth champion to the leading champion of China's dairy industry.

For example, PepsiCola is 12 years later than Coca-Cola, PepsiCola, which tastes similar to Coca-Cola, also used the "Pinyi" strategy to create a strong brand.

Advertising is an important way to establish brand awareness and maintain brand status. In the domestic TV advertising, PepsiCo can be said to have a great interpretation of Coca-Cola. Regardless of whether it is the delivery time, media selection, or regional structure of the delivery, the two are surprisingly similar.

After experiencing a marathon-style "reluctance", Pepsi finally caught up with its competitors on the 92nd anniversary.

Now, Qin Dong wants to take advantage of the popularity of Qin Beer's listing to become a well-known brand of beer across the country and even the world!

Qin Dong, who entered Qin Beer, was not idle either. He invited reporters to Rong Beer to check out. He had a very good reason and was very grateful. "Rong Beer was once a joint venture factory of Qin Beer. We grew stronger with the support of Qin Beer..."

"Nanhai Zhu, Beirong Beer"

Rong Beer’s brochure shines with the words “Qin Beer is rising from the mountains and seas and earth, Rong Beer…We cheer for Shanhai Beer”…

"Brother, have you looked in the mirror today?" The brochure that Qin Dong carried with him was asked by Ge Junjie. "At first glance, I thought Qin Beer was a joint venture factory of Rong Beer. Why do I feel that Li Gui is a big dealer in the world, but Li Kui is silent..."

"Didn't you say that you should be happy with some joy? Be a good person, be more generous." Qin Dong patted his shoulder, "We are here to congratulate you sincerely... Oh, today I washed my face, and I didn't forget my face at home..."

...

In summer, accompanied by the cool sea breeze, I went to the stalls shoulder to shoulder at night markets for a meal. The satisfaction of holding delicious food is more satisfying than ever.

Qin Beer is on the market and finally comes to an end.

This summer night, Yu Guosheng appeared on the streets of Qinwan, walked into the citizens, experienced the lives of ordinary people, and felt the fireworks of this city up close.

"Young man, I'm not willing to be lonely!"

When the Secretary-General told Yu Guosheng about the daytime incident vividly, Yu Guosheng laughed. He approached a stall selling vegetables on the side of the road and bought some remaining eggplant and peppers. "You can buy some too, so that the elder brother can close the stall early and go home."

Yu Guosheng said this, and the secretary-general, secretary and guard who followed behind quickly stepped forward and wrapped the vegetable stalls together.

Yu Guosheng was carrying eggplant and chili peppers in one hand and a few pieces of tofu in the other, and he really looked like an uncle next door.

"How is it? We won't go to the cafeteria tonight. I'll show you my skills." Speaking of dinner, in Qinwan, why is there no beer in the city of Qinwan? When thinking of beer, Yu Guosheng laughed again, "Qin Dong, today I ran to the Qin Beer Factory, and Lao Zhang didn't chase him out?"

"Old Zhang is a kind person," said the secretary-general, "Besides, they are still carrying gifts, and they don't hit people with smiley faces..."

The group laughed, imagining Qin Dong's enthusiasm, and imagining Qin Beer's people's misery, Yu Guosheng laughed, "This is really a talent, a talent that has never been seen in a century..."

Several people walked into a store, and Yu Guosheng found that there were almost no Qin beer in the store, all of them were Rong beer, and of course Crown Beer.

"Get two bottles of Rong beer." He pointed to the beer behind the container.

"Rong Beer, this is a new packaging, one price, so many of you can drink two bottles?" The old lady in the store smiled, "One box is not enough for you to drink."

"Get two bottles first." After hearing the aunt say that she had changed the new packaging, Yu Guosheng looked at the beer in her hand, "Oh, this is still like that."

The Secretary-General and the Secretary quickly came forward and looked at the beer bottle in Yu Guosheng's hand, "Look, Qin Dong is still a good deal." Yu Guosheng lit the beer bottle.

Originally, Yu Guosheng had an ambiguous attitude towards Qin Dong using Qin Beer to promote Rong Beer, but now his attitude became clearer. On the beer packaging, Rong Beer said the words "Striving for national industry and learning from Qin Beer".

"Rongbee, do you want to go public?" The secretary smiled. He had a good relationship with Qin Dong. He was both young and strong in the city, and he was also young people who were optimistic about Yu Guosheng. He wanted to say a few good things for Qin Dong, but his words were tactful and sounded like he was just a question in his heart.

"Why not?" Yu Guosheng asked immediately, looking at the beer in his hand, "In the future, our Qinwan will not only have a listed company, Qinbee, but our Jinhua company can be listed, and of course Rongbee can also be listed."

He pointed to the new beer packaging, "You see, Rong Beer uses Qin Beer's popularity to invisibly promote Rong Beer's brand and increase the brand's popularity. Moreover, Rong Beer's humble attitude and broad mind can make people respect and trust, and will definitely gain a good reputation."

Yes, Qin Beer has invited so many media from all over the country, Rong Beer only spent a billboard and a banner, and made a money-free advertisement for itself in the media across the country!

"You are officials..." The aunt in the store looked at them suspiciously, "Do you know Qin Dianzi?"

Qin Dianzi?

Yu Guosheng laughed, "I know, sister, do you know him too?"

"I know, no one knows Qin Dianzi, the people may not know who the mayor is. If they don't know Qin Dianzi, they are not from Qin Wan!"

oh--

Yu Guosheng became serious, the Secretary-General and the Secretary looked at each other, and the two followed, "Tell Qin Dong to attend the Hong Kong listing ceremony!"

ah!

Qin Dong is not a Qin Beer person. Now Yu Guosheng is appointed by him. The Secretary-General knows that Qin Dong is taking the lead in Yu Guosheng's eyes and will take it to the next level again!

However, a person who is not Qin Beer and a general manager of Rong Beer attended their listing ceremony. I wonder what reaction would happen to Qin Beer Lao Zhang, Cheng Wu and others when they heard this news?
Chapter completed!