1993 was regarded as the first year for multinational enterprises to invest on a large scale in China.

KFC opened its first franchise store in Xi'an, Nokia began to provide GSM mobile phones to China, and the president of Kodak imagined the wonderful prospects in the Chinese market in this way:

"As long as half of China's population shoots a 36-piece film a year, it is enough to expand the global image market by 25%; China takes more than 500 photos per second, which is equivalent to an additional market that is equivalent to Japan and the United States."

In the beer industry, a group of investors compare the Aiming, Suntory, German Ams, Singapore Hongmao, Singapore Brewing, Hong Kong Kanzesheng Group, Tongsen Pacific, and Hong Kong Yongshun Taifa... have all landed in China.

The top five brewers in the world are: BC in the United States, Heinegen in the Netherlands, Miller in the United States, Kirin in Japan, Kingstal in Australia... The four major Japanese brewers, Chaohui, Suntory, Sanbaole, South Africa, the sixth-ranked Sab in the world, the seventh-ranked Denmark Carlsberg in the United Kingdom, Bass in Germany, Baker in the Philippines, the Belgian era, the lion king in New Zealand, all kinds of gods appeared in front of Chinese beer.

Qinwan, Huanghai Hotel.

After several rounds of true or false tests, when the 60 people from Rong Beer returned from Australia, Holden was finally about to show his trump card impatiently.

"There are two trends in the beer industry at present, one is joint venture, and the other is to make a big spouse..." The deputy mayor met Chen Shifa, Qin Dong and others before the meeting, and set a tone, "I think joint ventures are the mainstream now, aren't everyone in the country introducing foreign investment?..."

His words represented the attitude of the city. Liang Yongsheng also told Qin Dong, "Put your thorns away, don't make them look like hedgehogs, so that people don't dare to approach you..."

This elegant leader has said the heaviest sentence since he met Qin Dong in 1986.

The talks were chosen in a conference room at the Huanghai Hotel.

"I read the news yesterday, and the second round of voting has ended. Thank God, Beijing and Sydney are on the list," before the negotiations, Holden talked about the Olympics' right to host. "I hope Manchester will be eliminated next."

The 2000 Olympic Games host cities have gone through two rounds of competition. In the second round of voting, Berlin and Istanbul were eliminated, leaving Beijing, Sydney and Manchester.

"So what if Beijing is against Sydney?" Qin Dong played with the bottle cap in his hand and Jinshida's bottle cap.

Horton was very slippery, "I think there will be a good result, just like between us," he looked at Qin Dong and others. What he didn't understand was why the behavior between enterprises required the leaders to make the final decision, but he immediately adapted to this national condition, "I hope there will be a good result."

“Kinstead is the fifth largest beer producer in the world,” he smiled and picked up the coffee. “If we cooperate, we can authorize you to use our brand.”

To play Rong Beer’s own brand was a strategy set by Chen Shifa many years ago. In order to play his own brand, he refused to quit Qin Beer’s joint venture factory and parted ways with Qin Beer. At this time, when Chen Shifa heard Holden talk about the brand, he was very alert.

"With your brand, do you want money?"

Holden smiled, "It's easy to discuss," he looked at his entourage, "Just give it some."

Is there such a good thing?

Qin Dong smiled and asked a lot of money to introduce other people's brands. Even as a joint venture factory of Qin Beer, he also had to give Qin Beer three cents each bottle of beer.

Zhou Fenghe asked very seriously and seriously, "How much is it to give? Please explain it clearly by Mr. Horton."

"This can be discussed. My idea is to produce high-end wines in China, use our brand, and use your brand for the low-end wines you produce."

He is very cunning. These days, he has also known the persistence of Rongbee in the brand, so he is not prepared to forcibly "destroy" Rongbee's brand.

"We produce low-end wine?" This sentence sounded very harsh. Chen Shifa was about to speak, but Qin Dong, who had been silent, spoke, "If I don't do this kind of thing, do I have to do it, do you still want money?"

He said it in English, and the translation was immediately translated to Chen Shifa, Zhou Fenghe, Wu Geng and others.

Holden changed color slightly, "Please listen to me, Qin, don't be excited. In addition, we Jinshida can provide your factory with a yeast variety."

Qin Dong smiled again. The yeast variety is not something that is too absolute and difficult to deal with.

"I think it's better to create a high-end brand ourselves!" The technology he invented in Japan has not been used yet. If he creates a high-end brand, the technology is ready-made and the taste is more in line with the taste of Asians.

"But everyone in the world knows Jinshida Beer, but not Rongya Beer," Holden was a little embarrassed. "In this way, we don't need any fees, but I think we should occupy a certain stake in future joint ventures."

"How many?" Chen Shifa's thin face had no expression on his face.

If you don’t invest or pay, you need shares based on their brand?!

"This can be talked about," Holden suddenly laughed, and he realized that the atmosphere in the conference room was a little nervous. "It can be done in one month or two months, and there will be a result that everyone is satisfied with."

Zhou Fenghe looked at Qin Dong, and he knew that there was no need to talk about it at all. Qin Dong would also object. His words were not incompatible with the internal business and not in joint ventures outside, and it was widely circulated.

"You don't have to rush to reply to us," Holden leaned on the sofa and drank coffee leisurely. "Of course, if the cooperation is successful, we will also inject capital in the future, and of course the share ratio will change."

...

"This is just a lion's mouth, I really don't know how much he weighs!"

Qin Dong's reaction was very plain, but his tone was very contemptuous, "They only used brands, used our equipment, our sales channels, ah, in the end we had to give them shares. If they invest additionally, they would have to control the shares..."

"They said they could invest." The deputy mayor emphasized, "We should strive for investment, this is the key." He looked at Chen Shifa, "Tomorrow we must insist on investing capital, and we cannot lose this. Let's have a meal first. I won't participate in the evening. I will live forever, join the army, you can accompany you."

The dinner was still held in a friendly atmosphere.

Holden seems to be very adaptable to Chinese liquor.

"I am very optimistic about the future market prospects of Asian beer. In the next ten years, Asia, including Japan, will drink 25% of the world's beer, which will be much higher than the current 17%..."

"Kinshida is the fifth largest beer manufacturer in the world. Our beer is sold well in more than 100 countries and regions around the world. If we Kinshida enter China, we will also be confident that we will become one of the best beer manufacturers in China..."

With his strength here, Liang Yongsheng and others didn't say anything.

"May I ask, Mr. Holden, have you been to our Baisha River these days in Qinwan?" Qin Dong suddenly smiled. He instructed the waiter a few words, and the waiter nodded and left.

"Baishahe, I know, it's very beautiful..."

This Holden, you can't say anything nice, you just know how to say the word beautiful.

"I bet you have not been to Baisha River, at least you have not seen it at the end," Qin Dong continued in the eyes of everyone, "By the way, Mr. Holden, have you seen the fish in the river? Oh, it's very beautiful, right?"

Wu Geng couldn't hold it in, so he was the first to laugh out loud.
Chapter completed!