Chapter 180
The spokesperson originally selected by Haihe Beer was not Chen Daoming, but there was nothing he could do if he was in a hurry to get a room. So, he finally invited someone, and then he took an advertisement in a hurry and quickly put it on Tianjin TV.
I was not idle in the newspapers and radio. When I walked to Tianjin Street, I could see Chen Mingdao holding beer everywhere.
Not to mention, Haihe’s beer sales have really rebounded.
For a moment, Huo Dewei regained his confidence. It seems that there is still a way for foreigners to do so.
"A star..."
Inviting celebrities to be advertising spokespersons is very common in later generations, but it is a bit new in 1993.
At night, the group of people at Rong Beer were also watching TV. Seeing Chen Mingdao drinking beer, they looked envious.
"Mr. Qin, should we also invite celebrities to advertise?" Luo Ling smiled and gave Qin Dong an idea, "We invite Hong Kong and Taiwan actors, the four kings..."
These days, sketches have surpassed crosstalk, and Hong Kong and Taiwan actors have also surpassed mainland actors.
"Or why, please Andy Lau?" Qin Dong threw out his two pointed tips and looked at the two women.
"Really?" Honghong was holding a handful of poker and almost cheered happily, "I like Andy Lau."
"Mr. Qin is teasing you. Let's go to Hong Kong. Andy Lau may not be willing or not. We have to consider the appearance fee. Even if they are willing, the far water cannot relieve their near thirst. When Andy Lau's advertisement is broadcast, the battle will be over..." Luo Ling followed Qin Dong for a long time and understood Qin Dong's thoughts.
Qin Dong gave a thumbs up, "No need to invite Andy Lau, we have already had an advertisement..."
"Have you hired someone long ago?" After a few months in Tianjin, Luo Ling also learned to call Qin Dong by you. She put four eights on the table.
“It’s a long story…”
It was during the Qinwan Spring Festival Gala in 1987. Four hometown hosts gathered in Qinwan, and Qin Dong asked them to advertise Rongya Beer.
"You mean Tang Qiangguo, Ni Ping, Wang Ning, and Zhang Li?" Guo Bin, who was standing behind to watch the game, couldn't even bite the watermelon in his hand.
What are the portions of these four?
One is a famous butterfly actor, one is a CCTV host, the other is a news broadcast host, and the other is a household name Bao Sister.
"Well, I asked Xiaoshu to go to the TV station to take samples. We just need to change the advertising slogan a little and it will become..."
What they said back then was "Drinking Rongya beer often, and being happy and auspicious all year round..."
Now, it is necessary to change to "Drinking Rongya beer will make you have a good appetite, your body will be great, and you will taste good when you eat it!"
"Two kings!" Qin Dong threw the last playing cards in his hand on the table, "Header!"
Luo Ling, Honghong, Li Yinbo and others looked at the playing cards in their hands, "Mr. Qin, you have caught a good hand..."
"This is not an ordinary good card, this is called a king bomb!" Luo Ling smiled.
...
Du Xiaoshu quickly rushed from Qinwan with the sample, and Rongbui's advertisements soon appeared on Tianjin's newspapers and TV.
"Big nephew, you are so rich," Liu Xiaojin shouted as soon as he met the next day, "Haihe invited one Chen Ming, you invited four of them. Which of these four people is not lightweight..."
Moreover, the two CCTV hosts, especially Ni Ping and Wang Ning, do not easily advertise!
"It is better to chase the enemy with the remaining courage. The Haihe River still has a hot mouth. I have to strike while the iron is hot and destroy this breath!" Qin Donghao said angrily.
"Hey, I said Dadongzi, this personality looks like me, I like it," Liu Xiaojin smiled, "Okay, uncle, help you..."
"How to help?" Qin Dong wondered.
"Just look, see, who will be on stage tonight?" Liu Xiaojin smiled and started to play the mystery.
At night, when the tall and thin old man walked onto the stage, the audience stood up and applauded!
The applause lasted for a long time, and it was still a familiar accent or a familiar style. The old man was dressed in casual clothes, which brought the audience his iconic opening remarks. He twisted his shoulders in an iconic manner. He spoke for more than 40 minutes before he got off his voice.
"How is it?" Backstage, Liu Xiaojin looked at his eldest nephew proudly, "This time, you see, in the minds of Tianjin people, what is the real star? He is the biggest star!"
"Then I'll take advantage of the enthusiasm brought by the old man," Qin Dong looked at the audience, "I want to sweep Tianjin City!"
Just like the wind sweeping away fallen leaves, it also seems to be sunken through the stubborn bamboo.
Qin Dong took off his big move in the Haibei market again - there is a prize for opening the cover. With the advertisements of Tang Qiangguo, Ni Ping and others, and with the blessing of the old man, Rong Beer also swept Tianjin City with an unstoppable momentum!
Although high-end and star-friendly hotels are still sold by Jinshida, the two parties are equally matched here, but mid-range and low-end restaurants, shops that ordinary people face, Haihe and other beer life is not easy.
Many beers were ignored and were almost expired when they were placed on the shelves. People in the city seemed to have made an appointment and were drinking Rong beer.
"Just drink Rongya beer, you will have a good appetite, your body will be great, and you will eat whatever you like!"
This sentence is really catchy. Adults say, children say, when they are in school, and when they are eating, and it will almost turn into blessings.
There is no way, the wishes of the people are so simple and boring.
"Don't add sugar to drink soy milk, just drink its bean fragrance..."
"Mr. Qin, General Qin," Qin Dong was picking up a bowl of soy milk and teaching Du Xiaoshu a lesson. Luo Ling ran in with the report in her hand. "We have reached 80% of the market in Tianjin..."
Eighty percent!
This is really an unprecedented number.
In the past, neither Shanghai nor Yunhai had reached this number. Qin Dong once said that there were many challenges in beer, and Rongbee did not force it. It had to eat rice one by one and walk the road step by step, but unexpectedly, their market share suddenly reached 80%.
"Mr. Qin, why are you unhappy?" Luo Ling glanced at Du Xiaoshu, thinking that this uneasy brother-in-law had done something headache as soon as he arrived in Tianjin.
"It's okay, don't care about Xiaoshu," Qin Dong drank soy milk with a smile. "Remember, 80% of the market share is not that our Rong Beer is very outstanding, but we actually rely on our peers to set off..."
Watching Qin Dong walk out to attend the crosstalk conference, Luo Ling, Honghong couldn't understand, "What does Mr. Qin mean?"
"What do you mean? What do you mean?" Du Xiaoshu was about to finish drinking soy milk and ran out to listen to crosstalk. "It's just that we can't do it, they are even worse than us..."
...
Chu Zheng from Yanshan Beer finally came to Tianjin.
He was preparing to shrink the front line. Rongbee was too strong, and the Tianjin market was like a chicken rib. It was tasteless to eat, but it was a pity that he decided to return to Beijing.
Since we have arrived in Tianjin, we must consider Rongbe carefully. The future is long and the two sides will have a moment of confrontation.
"This person is really a beer genius..." Chu Zheng finally concluded, "Jin Shida has not had a few days left, and the foreigners are in a state of failure... So, we are not a joint venture in Yanshan Beer!"
Chapter completed!