Chapter 223 Freshness Management
"Special matters are handled specially, and the Yunhai market treats it specially," Qin Dongdao, "The beer produced on that day is directly supplied to Yunhai. It is transported on the road for one day, and we provide it directly. It must be delivered to restaurants, shops and people's dining tables in one day!..."
...
Who is the freshest beer?
In this hot summer, Yun Beer and Rong Beer both took the banner of "fresh beer" almost at the same time!
The same Tianjin Dafa, different beer names, the same sales staff, and different sales rhetorics, for a time, the people in the sea of clouds were flattered.
Back in ten years, let alone fresh beer, you can’t even drink a bottle of beer.
Now, you can tell that the freshest beer is the factory date and you can drink it directly from the beer that you have been there for a few days.
In front of a hotel,
Several Tianjin Dafa stopped in a row, but after looking closely, there were Rong Beer cars and Yun Beer cars.
"Our beer is the freshest, from factory to shipping to Yunhai, it takes a total of three days." Yunhai's salesman shouted, his face turned red and his neck was thick.
"We are the freshest beer..." Yun Beer's sales knew that their beer was not as fresh as others, so they immediately changed their concept, "Yun Beer is in the sea of clouds, and they still have time to transport. We don't have these hundreds of kilometers. Who do you think the latest money is fresh?"
But the people are not stupid. Everyone can look at the production date and know who is the latest.
"Rong Beer, look, it will leave the factory on August 7th, today is August 10th, and Yun Beer will leave the factory on August 2nd..." The hotel buyer shouted to his manager.
"Then let's go to Rong Beer." The manager did not hesitate.
For a time, the advertisement for Rongya Beer being able to drink the wine in the week began to become popular in the sea of clouds.
The people's spontaneous publicity is more convincing than many advertisements.
Yuzo Seto did not expect that the freshness management he proposed was raised high in the Chinese market by Qin Dong as a big stick, but the stick was hit on him.
"Manager Wan, we must strive to get the wine that day out on the same day and deliver it out of the factory within one day..." Seto Yuzo ordered.
However, he forgot that this is China and has its national conditions.
"Director Wan, do you still let your brothers do it? You all send the beer directly, why do you want us dealers to do?"
In the factory, a group of dealers made a big fuss about Yun Beer.
"I heard that when you have a joint venture, you have become a traitor. You can listen to whatever the Japanese say..."
"We are Chinese, eat Chinese food and drink Chinese water. We cannot let the Japanese take charge..."
...
When the dealer in this factory made a fuss, Wan Ziliang couldn't sit still. He always regarded the dealer as the basis, and he really couldn't accept such direct sales and direct supply.
Just as he was holding a survivor with the Japanese, news kept coming from the front that even the beer that Yun Beer had within eight days, and the people did not accept it.
"impossible……"
As a Japanese beer sales master, Yuzo Sodo is very confident. How could the sales strategy he invented be defeated by a Chinese?
But there are many beers in the car, and the full car full of beers cannot be sold, and the Japanese also know that something is wrong.
Seto Yuzo picked up a bottle of beer and he couldn't help but sigh, knowing where the problem was.
Yun Beer’s packaging bottles are mainly produced by turnover bottles. When Yun Beer’s beer bottles are sold, they have to return to the bottle washing workshop. The long-term turnover period causes serious wear on the bottle body.
Therefore, the Yunhai beer bought by consumers will appear in two colors: brown and green. The brown one is a heavily worn wine bottle. Even if the beer is fresh and the bottle body looks old, the beer will not be much fresh in the minds of ordinary people.
Chapter completed!