If CCTV advertising bidding is the weather vane of China's economy, then Times Square in New York, USA is the weather vane of the world economy at this time.

At 4:50 pm on December 31, 1994, with the last sunset in 1994, the bright lights lit up the city instantly.

The New Year bell in 1995 is about to ring, and a huge billboard is set in the impression that China left on the whole world.

Times Square, the most prosperous and commercially iconic Times Square in Manhattan, New York, USA, has erected the first Chinese company billboard. Next to international brands such as Coca-Cola, Sony, and Toyota, the neon sign advertisement of "Rongya Beer" is very eye-catching.

Qin Dong, deputy general manager of Rongya Beer, stood under the billboard and was interviewed by Xinhua News Agency Xu Heyin and dozens of American media. He talked freely and was full of confidence.

Liang Jing looked at his style, and she had absolutely reason to believe that this should be one of the most proudest moments in his entrepreneurial career.

The New York Times reported the next day that "this is the first time that Chinese companies have made Chinese advertising in the world's most advertising density and most influential commercial district. As a result, a new advertising language in Times Square emerged - Chinese."

In the following years, many people went abroad to Manhattan and had to visit this Rongya Beer billboard, which became a scenic spot for Chinese companies to enter globalization.

“It’s not cheap to advertise here?”

At this time, as the last place of the entrepreneurial delegation, the entrepreneurs who are studying at Harvard University in Boston, all came to Times Square. There was no schedule. It was because of the last place. President Song asked for instructions from the country and added it temporarily.

"Not expensive," Qin Dong smiled, "a monthly payment of $12 million..."

"120,000 US dollars, you have to pay so much money in a month, but it's not expensive?" Liu Lianxiang smiled, "It will take 700,000 to 800,000 yuan a month to convert it into RMB, and in a year, it will also cost 10 million!"

Compared with CCTV bidding, it is of great significance to play a Chinese billboard in Times Square, New York.

In addition, domestic media will also report on it extensively and will also harvest a large wave of free advertisements.

"Take the beer into the White House and set the billboard in Times Square," Captain Song looked at the Chinese on the billboard, "Qin Dong, you can't be famous now."

...

The plane back home took off.

Qin Dong and Liu Lenovo sat together again, "Xiao Qin, are you familiar with the computer industry?"

"Unfamiliar." Qin Dong replied bluntly.

"Oh..." Liu Lenovo smiled. Unlike Rong Beer's rapid progress, it is not an exaggeration to describe Lenovo as internal and external troubles at this time.

Like the situation facing Shi Yuzhu of Giant Group, Lenovo is in a cold winter in the computer industry. International computer brands are violently impacting the market, but due to the influence of macro-control, the procurement capabilities of domestic government agencies and institutions have not improved.

The fatal thing now is where Lenovo should go.

At that time, almost all well-known computer companies in Zhongguancun gave up the most difficult independent brand management and retired to become agents of multinational brands - Great Wall did ibm, Founder did calc, Sitong made Combat, and Shi Yuzhu, the most popular in the industry, had announced that he would switch to health products, which had a lot of impact on Lenovo's decisions.

It is at this point that the two soul figures of the company, Liu Chuanzhi and Ni Guangnan, had a fatal disagreement.

Retreat or change careers is not their choice, and the differences occur in the direction of breaking through.

Ni Guangnan is determined to create a new technological commanding height for Lenovo, and the direction he chose is "chip".

At this time, chip technology is changing with each passing day, and companies such as Intel are controlling the direction of technology. If Lenovo can make breakthroughs in this field, it will establish its position in the global computer industry in one fell swoop.

However, Ni Guangnan's plan was unexpectedly opposed by Liu Chuanzhi. In Liu's view, the chip project has huge risks and non-Lenovo's existing strength can support it. Chinese companies have all taken technical background, industrial foundation, capital strength and management capabilities, etc.

It cannot change the pattern of the world's computer industry.

"Although you don't understand computer technology, you know the market..." Liu Lexiang said sincerely, which was quite a bit like asking for advice from a young man who was a few decades apart from this young man.

However, in Qin Dong, he also saw the same things as himself, and the market is supreme.

"Mr. Liu, we all run businesses. Now computers, like beer, are facing the impact of foreign brands. First of all, we have to survive..."

"Yes, survive." Just three words made Liu Lenovo find a soulmate.

"Those who are engaged in technology do not understand the market and do not know what the entire market is going on. No matter how high our technology is, we may not be able to sell it with high-tech products. Only by selling it can we have money." Qin Dong said again.

This is also what Liu Lenovo thought. After ten years of Lenovo reached a turbulent fork, Liu Ni's relationship deteriorated rapidly, and every work meeting of Lenovo became a quarrel between the two.

"However, the technology investment in beer is different from the technology investment in chips. Chip technology requires long-term large investment, but beer technology can be solved by just one factory..."

"Then do you agree to start the market first and survive first?" Liu Lexiang asked anxiously.

When people encounter difficulties, even the emperor will "do not ask the people and ghosts and gods." Liu Lenovo urgently needs support and also finds a way out.

"If the market needs to be developed, we must survive, and we must also develop technology and become stronger." Qin Dongdao.

"You didn't say that," Liu Lexiang laughed, "Then are you a market or a technical school?"

Qin Dong also smiled, "I'm all." He was right. In the brewery, he made his mark by relying on his technology.

"Look, you are not a market school, nor a technical school..." Liu Lexiang pointed at Qin Dong with a smile.

"Then which faction do you think I belong to?"

"You are a cunning faction," said Liu Lianxiang, "But no matter which faction you are, you are a famous faction now. You are famous all over the country. I'm afraid no one in China doesn't know Rongbu, or Qin Dong..."

Don’t laugh at the fact that there are no friends in the future, and no one in the world knows you!

Without having to return to the country, Qin Dong could feel his influence.

When the flight attendant brought dinner, Qin Dong pointed to the beer on the dining car and sought Liu Lenovo's opinion, "Mr. Liu, have a drink?"

"Welcome you to Beijing to have roast duck, let's have a good drink." Liu Lexiang let go of his worries and was the wise elder again.

"You... are you Qin Dong? Rongya Beer?" The beautiful flight attendant poured two glasses of beer. When she saw Qin Dong, she suddenly laughed.

"What am I saying? No one doesn't know you anymore." Liu Lexiang laughed.
Chapter completed!