In April, the weather gradually warms up. Before summer comes, the beer war in the Beijing market has become fierce.

The saturation point of the Beijing market is 400,000 tons, but more than 80 breweries gathered. In other words, when ordinary people in Beijing drink a sip of beer, more than 80 Chinese and foreign factory managers stare at him.

The beer market is full of bones and flesh.

As the controlling shareholder of Beijing Asia Red Star Beer Co., Ltd., the headquarters of Asia Strategic Investment Company is located in Beijing.

The company's major shareholders are Western Trust, head of Witt Reynolds, Morgan Stanley and Asia Investment Corporation's top management.

The top management members include Jack Berkowski, Yale University graduates...

Tim Chrisd, a graduate of the physics department of Cambridge University...

Hongxing Company is the largest investment in Asia Investment Company, with a total investment of US$70 million, controlling 63% of the company's shares, while the other shareholder is Beijing Light Industry Bureau, which owns 37% of the shares.

After Asia Investment Company acquired control of the company, it first discussed with the Beijing First Light Bureau and replaced the original general manager. With the recommendation of the Beijing First Light Bureau, Zhao Juchen of the former Beijing Piano Factory immediately took over as the general manager of this beer giant.

Since Zhao Juchen had no experience in the beer industry before, Jack Berkowsky first raised questions, but Zhao Juchen's words changed the original intention of Asia Investment Company.

He said, "You didn't hire me to make beer, you hire me to manage the beer making and the beer selling."

"Zhao, in Beijing now, no one knows that we are the United Nations' 50th anniversary special wine. Everyone knows that Rongya Beer is your state banquet wine, and they know that they have gone out and entered the White House..." Berkowski looked at the Chinese general manager in front of him with his exploratory eyes.

"Zhao, we need to find a way as soon as possible to prevent Rongya Beer from expanding in the Beijing market..." Christ said with a light and light wind, but his words were full of investigation.

"Mr. Bokowski, I don't think it's meaningless to be the United Nations' 50th anniversary special wine," Zhao Juchen knew that this was a threshold. If he could not defeat Rong Beer, the mutual trust he had previously established with Asia Investment Company would disappear. "I made a plan, specifically, it was to implement three strategies..."

Three strategies?

Two foreigners took over Zhao Juchen's plan, and Zhao Juchen explained, "We want to take our advantages against the disadvantages of Ding Rong Beer. They came from afar. I sent people to their base to see them. There were only more than 400 people in total. I know that there are reinforcements behind them, but now they do have so many people."

"And we have forty-six joint venture factories, we have launched all joint venture factories, and even the sea of ​​people will drown them in Beijing! To encourage our salesmen, we decided to adopt an incentive strategy. Now our salesmen can get a maximum salary of 600 yuan per month. If they sell more beer, they can get 6,000 yuan per month, or even more!"

"No problem, we will make every effort to ensure the funding." Chrisd answered immediately.

"Also, it is the differentiation strategy, not counting forty-six joint ventures, our three branches, one produces high-end beer, one produces whole-wheat beer that is rare in the market, and one produces barrel beer. Rong Beer has entered Beijing and mainly promotes their 11th-degree light and refreshing beer, our beer..."

"Drowned him!"

Chrisd immediately smiled, and he looked at Burkowsky, who also nodded.

"Also, I noticed that companies like Xiangrong Beer did not advertise when they entered Beijing. We need to place a lot of advertisements on Beijing TV station..."

"Drowned him!"

Christ and Berkowsky said almost at the same time, and after that, they looked at each other and laughed.

...

Wang Xinjun keenly discovered that in the past few days, there have been a sudden increase in people in the Beijing market. No, it should be that there have been a sudden increase in people around them.

As long as the sales of Rong Beer in a white shirt appear in which high-end hotel or high-end hotel, Hongxing's sales will definitely keep up.

"Sister Ling, the new army manager lets you be careful." Du Xiaoshu followed Luo Ling closely, "He said, you are a giant panda now and need special protection."

Luo Ling patted Du Xiaoshu's head intimately, "Am I that delicate? Back then, I took you with me in the development zone, you ran to someone else's yard and sawed off his tree..."

"Manager Liu, I am Luo Ling from Rongya Beer." In the hotel lobby, Luo Ling saw the vice president of the hotel. Just when she was about to hand over the business card, the business card was intercepted by another person next to her.

"Is there no one in Rong Beer? All the people with big belly come out..." The person who came sat opposite Luo Ling and took out his business card in a blink of an eye, "Red Star Factory 2, Jiang Li..."

"What's wrong with you? Return the business card to me." Luo Ling couldn't help but get angry even though she was well-educated.

The vice president of the hotel, watching the war between the two women, said, "There is no match for you and the gods are hiding."

When Luo Ling and Du Xiaoshu walked out of the hotel, a group of people surrounded him, which looked like the later young and dandy movie, "Sister Ling, be careful." Du Xiaoshu stood in front of Luo Ling.

"Get out of the way." Jiang Li looked like a big sister, but she still sneered, "I have a big belly, so go home and have a baby. Come and join in the fun after giving birth... Let's go."

A group of people roared away, and Luo Ling was covered in cold sweat.

...

It was almost evening, and the sunset was red in the sky, and night gradually fell. On the street, there were traffic flowing and the lights were dazzling. The shops next to the road were still welcoming guests. Neon lights began to flash, and the lights of high-rise residential buildings were lit up one by one. The night when the lights first came on was so beautiful.

There is always an indescribable meaning at the entrances of alleys in Beijing.

In the alley, people dressed casually, carrying bags of fresh beer in their hands, and began to call on friends, mixing cold dishes or buying some cooked food, which was a sumptuous dinner.

Restaurants of all sizes on the street have also opened their doors to welcome the business after a day of renovation. The smell of charcoal smoke and meat smells dissipated, the noise, toasts, and the sudden emergency brakes reflect the rest of the city for a day.

Gudong Gudong-

The golden liquid poured into the thick glass, and white foam kept pouring out of the cup, "Cheers!"

The people on the table stood up, and with the crisp sound of the glass, as the throat joints were rumbling up and down, the beer was poured into the mouth and the chest immediately surged happily.

belch--

Du Xiaoshu burped, and he smashed the cup heavily on the table, wiping the beer on his mouth, "It's really not going well today. Sister Ling almost had an accident. Something happened. My brother-in-law must take me to surgery!"

Du Xiaoshu, Zeng Liwei, and Li Yinbo looked resentful when talking about the daytime. These days, they encountered the tenacious resistance of Red Star Beer in the promotion of high-end hotels and high-end hotels. They could ruin the deals they had already negotiated.

"I'm a local snake, a tiger sitting..." Guo Bin smiled and raised the wine glass in his hand, but saw that the Hongxing advertisement came out again on the TV in the small restaurant. The advertisement invited celebrities to endorse the advertisement, and it looked very well done.

"Boss, change the station." Zeng Liwei said impatiently, "If you don't change the station, we will change the hotel." That means I won't eat here tonight.

"I think who dares to change the channel?"

There was a group of people suddenly at the entrance of the small restaurant.
Chapter completed!