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Chapter 271 Just give me Haicheng

Qin Dong was urgently called back to Qinwan from Beijing, but it was actually just one thing, the joint venture issue of Haicheng Beer.

Haicheng Beer has a production capacity of 100,000 tons. In other markets, according to Li Jianyi's ability and level, one of the princes can afford it.

But Ji Shengyu and He Shengliang, two breweries in the same city, Qin Beer is the well-deserved Guo Beer. Rong Beer has been in the limelight over the years. After entering the White House, its reputation has risen to a peak.

Under the siege between Rong Beer and Qin Beer, Haicheng Beer could only survive with difficulty.

In the 1990s, the trend of joint ventures was growing, and a Hong Kong beer company took the initiative to discuss it, but the request was to control Haicheng. The district agreed, but the situation went against its expectations. The company's funds were not in place, and its management was not good, and its losses were getting worse.

"Now Haicheng Beer has a total assets of 221 million yuan, a liability of 193 million yuan, a net asset of 19.84 million yuan, and a bad debt that is difficult to recover is 30.61 million yuan. After asset liquidation, the accumulated loss is 40 million yuan..."

At today's Standing Committee, Liang Yongsheng personally presided over the meeting, but Qin Dong's family did not return and drove directly to the conference room on the second floor of the district committee.

Looking at Qin Dong who was exhausted, Chen Shifa did not communicate with Qin Dong. On the one hand, Qin Dong came back and attended the meeting directly. He had no time. On the other hand, it was obvious that Haicheng Beer was a heavy burden. Taking it will drag him down. Now Rong Beer is thriving and there is no need to wade into this muddy water.

"In fact, Haicheng has no low debts and is in difficulty in operating." In the end, Liang Yongsheng made a final decision for Haicheng Beer. The members of the Standing Committee all looked at Li Jianyi. Li Jianyi has grown a lot over the years and his hair has turned white. Zhou Fenghe, who is about the same age as him, looks ten years younger than him.

In fact, Qinwan is now like Haicheng's fate. Qinbee has also stopped production this month, with production and clearing warehouses limited.

"Haicheng still needs to continue to follow the path of joint ventures, and there is no other way," Liang Yongsheng concluded after several standing committee members spoke, "About joint ventures..."

He looked at Qin Dong. Now everyone in the city knew that Qin Dong opposed the joint venture, but he did not blindly oppose it. What he most opposed was selling his own brand.

"Qin Dong, what do you have any opinions?"

Everyone looked at Qin Dong, and Qin Dong smiled, "It's better to give me Haicheng Beer instead of looking for foreign capital."

Zhou Fenghe immediately looked at him. He didn't hear what Liang Yongsheng said just now? What are you doing with a company with a cumulative loss of 40 million yuan?

Li Jianyi was stunned. Everyone was afraid of avoiding Haicheng Beer now. Qin Dong still wanted to take the initiative to embrace it?

This is a hot sweet potato!

Chen Shifa was just a little stunned and immediately said, "I understand Xiao Qin's idea. Accumulating Haicheng Beer can strengthen Rong Beer's strength, but Haicheng's stall is too big, and our Rong Beer's funds are not particularly sufficient. The Beijing market will drive the whole body, and it is better to be quiet than to move..."

His words were very clear, and if Haicheng didn't do it well, he would drag Rong Beer into the water.

After hearing what Chen Shifa said, Li Jianyi had no expression on his face. He used to be the factory director, but now he is the deputy district mayor of the district. He is like a disliked young wife. If he wants to take this place, he can't help but look at Qin Dong again.

"Xiao Qin, you continue." Liang Yongsheng was moved. He had considered Rong Beer to take over Haicheng before, but he was afraid that Haicheng would drag Rong Beer down. Now, the three breweries in the city, Qin Beer and Haicheng are already like this. If Haicheng drags Rong Beer down because of Haicheng, the city will not agree.

Qin Dong looked at Chen Shifa, "This is just my personal opinion. I want to take over Haicheng. First, we have the objective demand for expanding scale and expanding production, and setting up the Beijing market, just like setting a benchmark, and the rest of the market is no problem."

"The second is that it can revitalize Haicheng's assets of 210 million yuan, and avoid duplicate construction of 210 million yuan. A new brewery of 100,000 tons is not possible. The national average of the country requires an investment of 30 million yuan. Moreover, we can shorten the construction period of two years, which is a two-year period."

Also, a merger with Haicheng is equivalent to eliminating a competitor and strengthening one's own team.

If Haicheng attracts foreign capital, it is equivalent to introducing an opponent to itself in its territory.

"If our Rong Beer takes over Haicheng, we are planning to invest 100 million to carry out comprehensive transformation of Haicheng, and re-invest and turn losses into profits by the end of the year!"

There was a lot of discussion in the conference room, but our doubts also came to Qin Dong.

Qin Dong didn't care about all kinds of gazes, "At that time, our Rong Beer will be the largest beer company in the country, surpassing Qin Beer, surpassing Yanshan, surpassing national policies, and surpassing Hongxing!" He added.

"One hundred million?"

Chen Shifa almost cursed. Although this is a low-cost expansion, the company's debt-to-asset ratio will also increase from 50% to 68%, reaching the safety warning line of the enterprise operation, and the company's working capital is tight...

"Okay," Liang Yongsheng weighed the pros and cons, "The district fully supports Rongbuk's idea, and at the same time, report it to the municipal party committee and government. As for the funds, District Mayor Wang coordinates."

The meeting ended.

Chen Shifa was angry and didn't look at Qin Dong at all, so he walked out of the conference room himself. Zhou Fenghe was worried, "Xiao Qin, aren't you afraid that you won't be able to chew too much?"

"Not afraid," Qin Dong looked at Li Jianyi who was walking out, "I have a good appetite and good teeth...

Li Jianyi watched Qin Dong grow up and said whether he would work in a brewery in the future. He didn't say anything and left silently in a car.

"Isn't there any obstacle in the Beijing market like Hongxing? You want to merge and acquire and invest in the market. Are you busy?" Zhou Fenghe advised earnestly.

"Secretary Zhou, I'm acquiring Haicheng to give Hongxing a last blow." Qin Dong said seriously, "The bubble of Hongxing is blowing too much now, and they can't hold on for a few days."

...

Sure enough, there was a problem with Red Star Beer on the market in Beijing, and the problem first spread from high-end restaurants.

In April, the weather gradually became warmer and more people drank beer.

Beijing Yuexiu Hotel is located in the east of Tiananmen Square, in the north of Xidan’s bustling commercial area, in the west of the railway station, in the south of the Songgo Department Store, in the south of it, and in the best prime location in Beijing, with a lot of guests at night.

"Brothers, let's not just drink foreign beer. Shengli is 5 yuan, 2 yuan, Carlsberg is 6 yuan, 5 yuan, 5 yuan, 9 yuan, how about we still drink our Red Star tonight?" Several people were wearing suits and tied, and sipped in Beijing movies. That was not to save money, but to drink old Beijing beer.

"Okay, I drank Hongxing a few days ago, it wasn't the same flavor before..." A fat man smashed his mouth, "Try it again..."

The dish and wine came up soon, and the fat man took the beer and said, "Oh, look, the label can be labeled crooked..." Sure enough, the label was labeled crookedly, this was the face of beer. The labels were like this, and the drinkers immediately got tired of it.

puff--

The beer was opened, and the fat man smiled and stood up to pour beer for everyone, but the beer bottle reached the mouth of the cup, and the bottle just didn't go out to drink, "Fat man, are you kidding? Where is the wine?" Another thin man smiled.
Chapter completed!
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