Half price cut!

The Chinese and foreign beer on the Beijing market were stunned!

What is this operation? Shell, which just stated that it would never reduce its price a few days ago, not only cut its price, but also cut it by half!

The noisy and tragic market suddenly seemed to be quiet. Dealers did not dare to purchase goods, hotels and hotels did not dare to stock up. The stars that were once glorious were dim overnight, and they became children who did not dare to ask for them!

Strauss soon received the "war report", and his first reaction was where did the shell beer come from?

The goods from Haibei, Tianjin and Shanghai have been seized, and even the Golden Key Brewery far away in Fujian will not ship to Beijing. It is not enough to sell its own beer, so where does the shell beer come from? It also set a half-cut price!

"Check it out immediately." Strauss knew that the consequence of doing so was to smash the shell brand and lose the trust of the dealer, which would also make Beijing citizens who bought beer speculate.

Sure enough, rumors about shell beer quality problems have blew all over Beijing in one night.

Dealers came to their doorstep, either asking for a refund of the order payment or asking for a price difference.

"It's fake, it must be fake, maybe it's Rongya beer with the shell trademark..." The half-priced shell beer was quickly delivered to Strauss' desk, but after opening it myself and tasting it, yes, this is the authentic shell beer.

"Can Qin Dong stockpile a batch of our beer?" Wang Zhihui is now tied to the Shell's boat, and he is also very anxious.

"If they buy goods at the wholesale price of 4.6 yuan and they sell for three yuan, wouldn't they lose money?" Strauss discovered more and more that he really didn't understand the Chinese market anymore.

"Qin Dong is capable. Before, I heard that they ordered 10,000 boxes of Red Star Beer from Haibei..." Wang Zhihui stuttered.

However, there were problems with the quality of Red Star at that time, and there was no problem with the quality of shells now!

What did he want to transport the beer with half-cut price reduction to the Beijing market?

"Call the police." Strauss said helplessly.

But without waiting for him to call the police, Fujian Golden Key called over. Given the serious differences in business philosophy and production philosophy between the two factories, Golden Key Brewery agreed to the request of Shell Beer to cancel the joint venture and sell the Shell Beer in stock at half price!

The culprit is finally found!

But Strauss was in a slump. Their next company was negotiating that Golden Key Beer would not produce shell beer, and their supply was completely cut off.

Without beer, what market will it occupy?

The refrigerator, color TV and washing machine I gave out before was given was given for nothing, and the money was spent in vain!

Also, shell beer has been reduced from six to three yuan, and this crazy price reduction has completely ruined the brand.

The beer war in Beijing, major media are watching. They just stated that they would insist on price the day before yesterday, but it was reduced by half in just a few days. All major media were annoyed by being fooled.

Under this anger, these reporters were not polite about the dispute between Shell and Golden Key.

With the criticism of the words, the situation of the shell becomes even more difficult.

Everyone can do it if you take advantage of the situation. At this critical moment, many foreign beer have also contributed to the fire. Who made you so popular that even the shell was so popular that everyone couldn't raise their heads.

"Mr. Strauss, things are not good."

In the past few days, the shell beer that has been reduced by half is being sold on the market, and it is the goods shipped by Golden Key Beer later. The shell beer sold by Beike itself was sold for 6 yuan per bottle, but it really couldn't be sold.

Straus was so anxious that he scratched his hair straight, and the hair eyes on his head seemed to be getting thinner and thinner.

"What?" Strauss scratched his hair. There was too much bad news now, and he could not think of any worse news.

"The dozen joint ventures we contacted," the German assistant sighed and shook his head, "the intentions for joint ventures have been cancelled one after another."

Cancel the intention to joint venture?

Strauss didn't react for a moment. As German beer, when they were looking for their next home, these breweries were flattered and had a very positive attitude. They were so positive that they had the illusion that as long as they showed the shell brand, everything was easy to say!

"Mr. Strauss, the phone number of Director Gong Yinghua of Qinwan Xihai Brewery." The phone rang again, and Gong Dajiao called in person.

Strauss was very cautious. He didn't pretend to be others. He took a breath and answered the phone in person. Although the language was not clear, he had to talk to Gong Yinghua himself even if he needed an interpreter.

Because he knew that if there was no joint venture, if Shell Beer still wanted to stay in the Chinese market, there was only one way to go, which was to build a factory separately. If the factory was built separately, there would be no original sales channels for Chinese breweries. If the factory was built, it would take at least two years, which was unacceptable to those people on the board of directors.

Then, there is only one way to welcome yourself. Go home and never stay in the Chinese market!

"Mr. Strauss, after our careful consideration, we decided to cancel the joint venture with Shell Beer." Gong Dajiao is Gong Dajiao, who speaks directly and never drags on the mud.

"Director Gong, Beike Beer focuses on the Chinese market. We will not withdraw from the Chinese market. Please believe in the strength of Beike Beer..."

"Mr. Strauss, have you received a report?" Gong Dajiao, who was opposite the phone, seemed surprised. "I heard that the shell beer in Shanghai, Tianjin and Shijiazhuang are all selling at half price. We are all making beer. This is to smash our own brand. If the brand is over, there will be no future..."

ah!

Strauss held his breath in his chest and almost couldn't breathe.

Beijing, Shanghai, and Tianjin are the three municipalities in China. These three markets have a single impact. It can also be said that selling shells at half price is indeed a self-destruction of their signatures. If the brand is ruined in these three markets, it is impossible to establish a brand in any place in China.

If the brand is ruined and the market loses confidence, there is really no future? Then shells can only stop and withdraw from China!

His hands became colder and colder, and he seemed to be completely unable to hear what the translator said in the end.

...

Liu Zhiguang from Golden Key Brewery came to the capital to meet Qin Dong.

Qin Dong held a banquet at the China Hotel and personally hosted the golden key, the golden key to open the life and death of the Chinese and foreign beer!

"Hello, Mr. Qin, it's better to see you at first sight than to hear it for a long time. I heard about your reputation early in Fujian." As soon as we met, Liu Zhiguang changed his arbitrary nature, smiled and stretched out his hand, and held Qin Dong's hand tightly.

He brought half-price shell beer and real-price Wuyishan rock tea...

"I have been paying attention to the war in the capital for a long time. In China, if you can raise the banner of the national beer industry, it is Rong Beer, and General Qin..."
Chapter completed!