Life is so mysterious, no one knows who will meet in the next moment. Some people make you happy, some people make you sad, and some people make you sad from joy to sad.

"Mr. Qin."

"Come in."

Qin Dong didn't raise his head. He only raised his head after signing the last document. Oh, standing in front of him was a woman in her twenties who was about the same age as him.

"Where are your chief engineers, where are you??"

"Mr. Qin, I am Zuo Ling. The elderly at home are hospitalized and have been asked for leave these two days." Zuo Ling's face was neither happy nor sad, neither humble nor arrogant. Her generous, calm, quiet and soothing temperament made Qin Dong's anger disappear suddenly.

"General Engineer Zuo is very young," according to the information, Zuo Ling is also a graduate of the four major light engineering colleges. He is already the chief engineer of the company at such a young age. He seems to have two tricks. "I'll give you a task," Qin Dong said too much. "Tomorrow, I will take the technical department and the general manager Walvin to go to the market to see what kind of beer the market needs, and what kind of beer the people in Xi'an need!"

According to Qin Dong's idea, beer should be market-centered, truly understand consumers' needs, and make beer that consumers like.

"Mr. Qin, where are we running?" Zuo Ling asked with a smile.

"Well, hotels, hotels,... night markets, summer is here, go to the place with the most common people, right? It's a barbecue stall!"

Walvin ran with Zuo Ling for a week and stood in front of Qin Dong again.

"How is it, do you understand?"

Zuo Ling looked at the famous general manager all over the world, "Mr. Qin, I don't know what you made me understand. We drank the Tang Dynasty, the Golden Rooster and the Yellow River, and we all have our own characteristics..."

"Okay," Qin Dong interrupted her bluntly, "What are the characteristics of each of the three beers? What do consumers say?"

"We don't know this," Zuo Ling's smile disappeared, "Our beer tastes good..."

Qin Dong smiled. It seems that the children are better at home, and beer is better at home. "How old is General Manager Zuo's child?"

"I'm not married yet." Zuo Ling looked at Qin Dong and said calmly.

"Oh, there is plenty of time before getting married. Tonight, I will take you to the market, run against the ground, run against the market, see what beer is needed in the market, and what beer is the people in Xi'an want to drink." Qin Dong also looked at her calmly.

...

Summer is the season for barbecue.

In this sweaty season, the two most enjoyable things are to drink beer and eat barbecue. The skewers and refreshing beer gather together, and the taste of life is just like that.

Nanzhaomen, the famous Nanzhaomen Night Market is here. On the sidewalk in front of the walled alley and on the gymnasium road, there are many spicy hot pot, barbecue, and casserole rice noodles.

The shirtless men were in groups of three or five, young people were chattering, and the topics were discussed were varied. Smoking, drinking, and swearing can be seen everywhere here, gathering into a unique scenery at Xi'an night.

There are also many children at the night market. The most drinks are Bingfeng and Wild Cauliflower, and the green Jinmeile, which tastes similar to Sprite, are also among them.

Qin Dong has not been idle these days. After taking office, he went to various departments to learn about the situation every day. At night, he went to the night market alone to investigate the market.

How to investigate?

Become a consumer and understand consumers’ preferences. This is to run against the market and the land.

"Zuo Zhenggong, count the beer bottles on the ground, how much market share can our Tang Dynasty have?" Several people sat down in front of a barbecue stall. Qin Dong looked at the wine bottles on the ground. Among the piles of beer bottles, almost all of them were Golden Rooster beer and Yellow River beer. It was rare for someone to drink Tang Dynasty.

With such numbers, the market share of Tang Dynasty beer is between 1% and 2%, which can almost equal zero!

Zuo Ling looked at Qin Dong, "Mr. Qin, can you tell what kind of beer the market and the people want?" She is a technology person, and the market seems to be far away from her. Qin Dong asked her to go to the market by one of the chief engineers and the other of the technology person, and she had an objection.

"Is there an organ under your nose? This organ has a function in addition to eating and drinking?" Qin Dong could not hear Zuo Ling's thoughts, but he was not polite.

"Boss, barbecue, first fifty skewers..."

"Fifty skewers of barbecue--" The boss left happily. Soon, the barbecue was brought up. The high-quality mutton had almost no mutton smell. The aroma emitted when roasted had already attracted people's mouths. When chewing, the delicate meat had a strong aroma, expanding freely in the mouth, teasing every inch of taste buds.

"Yeah, it's delicious," Qin Dong chewed while looking at the diners around him. He was drinking happily with a wine bottle near the table, "Well, ask, why don't you drink Tang Chao?"

The meat skewers in Zuo Ling's hand stopped in the air, and the two tables of people who didn't recognize each other were just talking like this, and they were not afraid of others' rejection?

However, I also ate skewers and drank the same wine, and I didn’t seem to know people, “I haven’t drunk it for several years.”

Another man took a cigarette, "Because the Tang Dynasty had sedimentation, the taste was too bitter."

"Drink." Qin Dong raised the bottle of wine, golden chicken beer, and "Go one."

"Go one." A group of people raised their wine glasses one after another, and the atmosphere was so good.

"General Manager Zuo, have you brought the notebook?" Qin Dong smiled and looked at Zuo Ling, "There is precipitation, which means there is a problem in the fermentation process. The taste is too bitter, which means the hop content is too high. Walvin, write it down."

"Okay, master." Walvin smiled and looked at Zuo Ling.

Zuo Ling stopped talking, could the market run like this? Why didn’t she know that her Tang Dynasty beer tasted too bitter? Of course, she knew that there was precipitation.

However, Qin Dong immediately pointed out the problems of fermentation technology and hops, which made her admire him. After all, he was a master of inventing the enzymatic saccharification technology. The technology is really not a prank!

Watching Qin Dong chatting with the barbecue stall owner and drinking with consumers, she felt no more unhappiness.

These days, she also found that most people drink golden chicken beer, and some drink Yellow River beer, but few drink Tang Dynasty beer

The Nanxiaomen Night Market is indeed very popular. It is so popular that it is always greasy when passing by here in broad daylight. She also knew that when looking at it in broad daylight, she could hardly see an empty wine bottle from the Tang Dynasty.

"Brother," after fifty, Qin Dong took them to another barbecue and hold them. He asked the person who drank the Yellow River beer, "Why don't you drink the golden rooster?"

"The golden rooster tastes too light and has no taste." The other party was drinking it happily, holding up the Yellow River beer and blowing the bottle with his mouth.

The taste is too light, which means that the golden rooster is taking the refreshing route, with low malt concentration and relatively small amount of hops added, but young people prefer it.

Qin Dong looked at the table, almost all the people under the age of thirty, "Okay, remember it too."

In front of another barbecue stall, he asked the person who drank the golden chicken beer, "Why don't you drink the Yellow River?"

"The Yellow River is a little sour." The other party drank almost the same, "Well, there is no vinegar at home, so you can drink it as vinegar."

Wow—

There was a burst of laughter in the lively night market. Zuo Ling had already taken the notebook from Walvin and recorded it himself.

The taste becomes sour, which means there are problems with the hygiene of the process and hygiene. If there are impurities in the pipeline, the taste becomes sour.

OK, write it down too.

"The Tang Dynasty was bitter, the golden rooster was light, and the Yellow River was sour." Qin Dong handed a skewer to Zuo Ling, "Zuo Chief Engineer, then let's make a beer that is not bitter, not light, not sour, and has no precipitation, isn't that enough?"
Chapter completed!