Buses are driving on the streets of Xi'an.

Inside the car, middle-level leaders filled with Qinwan beer. They looked at the ancient city outside the window and saw the sales of Tang Dynasty beer wearing red vests everywhere on the street, and of course the military tricycles covered with quilts.

"Dr. Qin, I have only been to Xi'an for a few months, and Xi'an's market share has reached 50%. "He Yongsheng smiled. Today, he brought more than 100 middle-level cadres of Qin Beer to Xi'an to shoot the scene for the trip to the west.

"You are here to kill chickens and fight pornography, we have always been thinking about you," Ge Junjie, Fang Lingxian and others also came, "You are thinking about coming to me to eat **." Qin Dong replied with a smile, and a burst of laughter immediately sounded in the car.

The car drove to the Tang Dynasty Beer Gate, and the factory employees surrounded the gate, welcoming the leaders of the headquarters.

Qin Dong, Ma Guoqiang and other leadership teams introduced the middle-level cadres in the factory to He Yongsheng, Ge Junjie and others one by one.

"Look, Mr. Qin's working method can be promoted in Qin Beer," He Yongsheng knew that Qin Dong had eaten barbecue for half a year, and he felt distressed. Meat is indeed a good thing, but he couldn't resist eating it every day. "I call this method three close, close to the market, close to the product, close to the consumers..."

"What are you waiting for?" He Yongsheng stood up as it was dark outside the window, "We have to get close to the market, and we also try the Xi'an barbecue that Mr. Qin had eaten for half a year."

Wow—

Everyone laughed.

At Nanzhaomen Barbecue, the middle-level cadres of Qinbee were picking up skewers while watching the military tricycles coming and going, and the buses whistling by.

"Mr. Qin, roasted corn."

"Mr. Qin, fresh mutton..."

...

Wherever He Yongsheng, Qin Dong and others ran past, the boss came over from time to time and handed over a handful of grilled skewers, which was so enthusiastic that it was hard to refuse.

"It seems that you are really a star here." He Yongsheng took a bite of the skewer. The barbecue in Xi'an is really much spicy than the barbecue in Qinwan. However, with New Tang Dynasty beer, it tastes the same.

"This year is the year of adjustment for the company. We must make adjustments to market positioning, price positioning and marketing strategies." He Yongsheng and Qin Dong walked forward side by side, and behind them were more than 100 middle-level cadres who were picking skewers. "In the past, we only paid attention to star-rated hotels and high-end markets, and did not occupy the Qinwan market and the mountain and sea markets, and gave up the mid- and low-end markets. Now we have to find our mid- and low-end markets that we have lost and given up..."

Qin Dong frowned. He Yongsheng meant that one mountain could not accommodate two tigers. It seemed that the war between Qin Beer and Rong Beer was inevitable.

Fortunately, I chose Xi'an so that I can stand by and watch.

He Yongsheng seemed to understand his thoughts, "This old Chen has been training in front of him. What kind of soldiers are training? This is doing military exercises to demonstrate to us Qin Beer."

After training, Luo Ling officially took over as the director of the second factory, Xia Yu took over as the sales department, and Wu Geng, as the vice president in charge of sales, is now in the limelight.

Originally, he wanted to take over as a senior party official of Zhou Feng, but Liang Yongsheng valued Zhou Fenghe very much and made an exception and allowed him to delay his retirement.

"Yes, Mr. He, look at my New Tang Dynasty beer one or five-year bottle, and our Qin beer is two or nine dollars in the US market, and the price of Qianwei per bottle is one dollar cheaper than owing them Qin beer." Qin Dong means that Qin beer is in the United States and one of the most expensive beers in the United States. It has been a long time since China has either been a state banquet or a star-rated hotel or a high-end hotel, which is too far from the people!

"Yes, when will our Qin beer become the beer for ordinary people like the Tang Dynasty, we will be resurrected." He Yongsheng fully agreed with Qin Dong's opinion, "What do you think?"

"My idea is very simple. Our products can be arranged in a pyramid..."

The beer on the Chinese market now presents a pyramid-like structure. The tower base is a mass consumer market with more than 80% of consumers, while the top high-end beer market accounts for no more than 10%.

From the emperor's daughter to the beer aristocrats, until the beer market was full of war, Qin Beer was still foolishly at the top of the pyramid.

"We will make whatever wine the market needs." The next day, Qin Dong formally gave lectures to more than 100 middle-level officials of Qin Beer and more than 30 middle-level officials of Tang Dynasty companies. "We have to form the Qin Beer pyramid, which consists of high-quality Qin Beer, Volkswagen Qin Beer and Family Series, and the high- and medium-level low-end beer attacks in full swing."

He Yongsheng looked at Qin Dong. He was the king of the market. His words would be Qin Beer's market strategy for the next twenty to fifty or one hundred years!

"Think about it, we challenge the market with a stable pyramid strategy. If high-quality Qin beer loses, we fall off the spire of the tower, and the earth continues..."

Wow—

There was a burst of laughter in the conference room, and Qin Dong also laughed, "After we accumulate strength, we can go to the top of the tower to fight again. Everyone should remember that we are not the emperor's daughters. Now, the princess is marrying civilians!"

"If Qin Beer is the Rolls-Royce in the world beer industry, it should not be Volkswagen. I'm right, then there is only one result, that is, DaChen Automobile merged Rolls-Royce!"

Wow—

In the audience, He Yongsheng took the lead in applauding, "Dr. Qin has talked a lot, and I have also learned a lot. Qin's pyramid theory, Tang Dynasty beer is our family beer. In the future, we will fall from a high place, and there are comrades from the Tang Dynasty that can catch us..."

Wow—

The cadres of the Tang Dynasty smiled, and then everyone applauded under the leadership of Ma Guoqiang.

"What impressed me the most during this trip to the west was Mr. Qin's cold chain management. The frozen beer in the morning may be drunk by Xi'an citizens in the evening..."

"Then let Qin Beer also have a freshness management," Qin Dong interrupted, "Let Qinwan citizens drink the weekly wine, and let the people of the whole province drink the monthly wine."

"Okay!" He Yongsheng slapped the table excitedly. It's worth the trip. Qin Beer's pyramid product structure and freshness management. With just these two tricks, Qin Beer can rise again!

"I also announce something on behalf of the board of directors. In the future, our company will learn from Handan Steel, learn from Rong Beer in the near future, learn from Qianwei outside, learn from Tang Dynasty, Handan Steel, Rong Beer in the inside, and our family brand Tang Dynasty, are all the objects of learning from the headquarters."

Wow—

Ma Guoqiang led his men to applaud again.

The chairman of the head office personally brought people to the branch to study, and at the conference, he used the branch as the learning target, which is rare in the country!

"Old Ma, discuss something with you." Qin Dong called Ma Guoqiang to the office after seeing off He Yongsheng and other cadres from the headquarters, "You will participate in this meeting, and you will speak."

I?

Ma Guoqiang looked at the documents in Qin Dong's hand and couldn't help but jump up. This was the provincial state-owned enterprise reform conference. Xi'an Tang Dynasty Beer was a typical example of reform, and Qin Dong wanted him to speak at such a conference!

"Mr. Qin, I, I..." Lao Ma was here to build the factory. When did he even go to the honor list to receive the podium?
Chapter completed!