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Chapter 63 Tiger, Wolf, Little Mouse

"As long as it is conducive to expanding our market share, I can acquire anyone!" Peng Gaode, the winter swimming enthusiast nicknamed Shark, answered very cunningly.

"Secretary Yu, Mayor Qin, and leaders, the raw materials and processes of beer production are not complicated. Water, malt, and hops are the basic raw materials. Malt manufacturing, saccharification, fermentation, and filling are the main steps."

Before the trend of consumption upgrading emerged, almost all Chinese beer produced by industrial beer originating from the United States. The so-called industrial beer is a beer produced by adding cheap cereals (such as rice) and syrup to the basic raw materials to the lowest cost and maximize production.

Peng Gaode talked freely, "For a long time, the competitive barriers in the beer industry have been concentrated on scale and channels, rather than products and brands. Now, we have lost the initiative in market share, and we must adopt the form of large mergers and acquisitions, catch up and regain our market..."

The meeting was held smoothly, and it seemed that mergers and acquisitions had become an inevitable choice for Qin Beer, which was rich and powerful.

"What is the current situation in the market?" Secretary Yu Guosheng interrupted again.

Peng Gaode looked at He Yongsheng. He Yongsheng threw away an encouraging look without any notice, "I will summarize the current market in one sentence, that is, there are wolves in front, tigers behind, and a group of little mice in the middle."

"Oh, tell me." Not only Secretary Guosheng, but also raised the curiosity of the members of the Standing Committee.

Peng Gaode smiled, "This wolf refers to foreign beer giants, tigers, and domestic beer big players such as Rongya Beer, Yanshan Beer, Haizhu Beer, and Xiaoxiao, as the name suggests, is a small and medium-sized beer enterprise in Shanhai Province."

He looked at Yu Guosheng and Qin Hao, and the two top leaders of the party and government were also staring at him. "Based on the above analysis, Lao He and Xiao Qin gave the solution to 'let go down the wolf, let go of the tiger, and catch the little mouse first when going home', that is, to fight against foreign countries, we must first settle the home. We must first acquire small and medium-sized breweries in the province. For small mice who are unwilling to surrender, Qin Beer will launch a dimensional reduction attack and use big brands to attack the low-price market..."

He spoke very proudly, but the conference room slowly fell silent. Mayor Qin Hao raised his hand, "Old Peng, according to your Qin Beer, there is a big tiger at our doorstep."

The atmosphere in the conference room began to become strange, and the Standing Committee members stopped talking, causing several young secretaries to look inside.

Obviously, everyone knows who the big tiger in the mayor's mouth is, because in Qinwan, there is Rongya Beer in addition to Qinbeer. But now, whether in Qinwan or in the national market, Rongya Beer is not only not inferior to Qinwan Beer, but also drove Qinbeer from the top of the country last year.

The Qinwan market is almost completely occupied by Rongya Beer. Qinwan people have grown from being unable to drink Qinwan beer to not drinking Qinwan beer. It can be said that in the Qinwan market, Qinbeer is being chased by Rongbeer.

If Qin Beer plans to acquire Rong Beer, one tiger wants to eat the other tiger, the result will be a loss-making result, or... no or!

This is something the city doesn't want to see!

Many leaders looked at Qin Dong. It can be said that Rong Beer was the one who led the glory of Rong Beer, but now he is the vice chairman of Qin Beer.

"Rongbee is a tiger, a tiger with sharp claws," Secretary Yu Guosheng finally spoke. He looked at He Yongsheng and Peng Gaode, "This tiger is also a tiger born and raised in Qinwan. It depends on whether you, Old Peng, has the ability to subdue dragons and tigers.

You Qin Beer was the first to enter the market, but the latest to enter the market economy. This time, we will use the market to prove that if the market accepts Qin Beer, then Qin Beer will merge Rong Beer. If the market accepts Rong Beer, Rong Beer will merge Qin Beer!”

Yu Guosheng spoke, and the overall situation has been decided.

However, this war and this city derby were of equal strength, and it was definitely difficult to distinguish between the superiority and the extreme. It must be extremely fierce. The conference room fell into silence again.

In silence, Yu Guosheng broke everyone's contemplation, "You, Lao Peng, Peng Gaode, Rong Beer's Chen Shifa, I think, your Qin Beer Rong Beer's war is simply a German-French war!"

Wow—

A burst of laughter finally broke out in the conference room.

Since the war will start after the New Year, the people who will be in charge must be selected to go to war.

Peng Gaode also grew up from the blood and fire of the market, and he was not afraid, but as the general manager, he had a lot of things to do, so he could not be on the front line.

"Dr. Qin, how about you come to take charge of the overall situation?" The three of them walked into the elevator, and He Yongsheng began to seek Qin Dong's opinions.

"I know, Rong Beer, Qin Beer, the palms and backs of hands are all flesh. I also know that Rong Beer's people are all brought up by you, and they can all stand alone. Our sales company has only been established for half a year..." He Yongsheng clearly expressed his concerns.

Qin Dong immediately refused, "I, there are still a lot of things in Xi'an. Every day I open my eyes, I will have a debt of 60,000 yuan. To be honest, I would rather live together for two days..."

He Yongsheng and Peng Gaode both laughed, "Also, Yangzhou must open up the situation as soon as possible, otherwise the loss of money will drag our company to death..."

He Yongsheng could not refute the reasons proposed by Qin Dong, but Peng Gaode was optimistic, "I think it is led by Ge Junjie to learn swimming in swimming and war. The market is ever-changing, not static!..."

That's all. He Yongsheng had no other choice, but seeing Qin Dong getting in the car, he instructed, "Dr. Qin cannot be a hand-off manager, you are still in charge of the sales company. If we can't win Rong Beer, we can't talk about walking out of Qinwan and out of the mountains and seas. Lao Peng and Xiao Qin, the New Year the day after tomorrow, I have to go back to my hometown and wish you New Year in advance!"

...

There are stalks between heaven and earth, and the scales are common people. The scales are the world, and you are the star of the fixed plate...

At the end of the year, a TV series called "Prime Minister Liu Luoguo" was launched on the TV screen, which immediately caused a huge sensation across the country in China. The theme song "Clerk of Officials" and the ending song "Stories Are Stories" were played everywhere on almost the streets and alleys.

In this festive atmosphere during the Chinese New Year, it brings laughter and ease to people who have been busy for a year.

"I heard that Qin Beer is going to merge Rong Beer..." Du Xiaoju and Xiao Qin Xun sat side by side on the sofa, peeling melon seeds for their son while looking at his lover. Throughout the year, Qin Dong could lie quietly on the sofa and accompany them, both of which were hard to come by.

"It's decided at the Standing Committee." Qin Dong was soaking his feet easily and watched Emperor Qianlong interviewing two fake top scholars and Tanhua on TV. Later generations, Shanhai Province actually had a bolder idea, that is, Qin Beer merged with all beer companies in the province and formed a giant beer aircraft carrier.

"You..." Du Xiaoju was worried about Qin Dong. After all, Qin Dong had served as the general manager of Rong Beer. If he saw real tricks in the market, he would have to face Luo Ling, Xia Yu, Zhao Mudan... the beer sales force he brought out by himself.

We also have to face leaders such as Chen Shifa, Zhou Fenghe, Wu Geng, and Rongbe...

"Where to sing the song on which mountain, I told Lao He that I will go to Yangzhou after the New Year," Qin Dong rubbed his feet comfortably, "What do they like to beat, what do they like to beat..."

However, one is the old beer empire and the other is the new beer empire, and it is also in the same city. Such a business story is indeed worthy of great writing.

"How many good stories are left to tell those descendants..." Qin Dong sat on the sofa, but Xiao Qin Xun stood up, shook his head and imitated the fat cheating prostitute on TV, and recited loudly, "A line of geese flew south, two roast ducks headed north..."
Chapter completed!
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