In the second episode, due to "Wrong Wrong" and the million-dollar bonus, it can be said that "The Masked Singer" took off directly.

In itself, this show is very good, and with this popular topic brought up by the Vietnam version of "Wrong Wrong" this time, the attention of the second episode of "The King of Masked Singer" can be said to be very hot.

Because what is leaked in "Wrong Wrong" is just lyrics, it naturally makes these weird lyrics sing, which also makes many people and sculpted netizens feel curious.

As a result, after the second episode of "The Masked Singer" was broadcast, the ratings have risen by several steps compared to the first episode.

The ratings of the first episode were only over 1 point, and the average ratings were not more than 2.

Although it is already the first new program to have a very good viewership rating, it is not a real big show after all.

However, the second episode, the ratings of the broadcast went directly over 2 points. When the Yuenan version of "Wrong Wrong" sung by Shamatrien Feng was released, the ratings were directly exploded.

The ratings actually exceeded 3 directly! The average ratings are also quite good, with an average rating of 2.42, making "The King of Masked Singer" a real hit!

The key is the rating share, which also reached an astonishing 10.32% in the second episode of "The King of Masked Singer"!

In the same period, he won the championship directly!

Although this rating is incomparable to the ratings of the peak "Singing Dreams", such ratings are still amazing.

Of course, the reason why the second episode of "The Masked Singer" has a qualitative improvement in viewership is related to the emergence of the strange song "Wrong Wrong" and the million-dollar reward, but the quality of the program itself is also the cornerstone of such ratings!

The scene of the Vietnam version of "Wrong Wrong" can also be said to have made the hot topics created by millions of rewards and strange lyrics soar into the sky again!

However, the influence of this show is not only that. While "The King of Masked Singer" is selling point because of its unique style, the singing standards of those masked singers are also not low.

This can be seen from the outstanding sales of the songs that were not very popular in "The King of Masked Singers" after being covered and adapted by the new masked singer and re-located on major music platforms.

Especially the cover songs of those singers who changed their styles were very successful, allowing more singers in the circle to focus on this show.

Of course, the appearance of "The King of Masked Singer" also made other satellite TV stations jealous!

One aspect of the high ratings of a program is that the key is the lifespan of the program!

Although "The King of Masked Singer" has just emerged and the second episode seems to be very popular, the style of this program itself has made many people see the potential of this program.

If such a program is done well, its lifespan can be very long.

The key is that many people in the outside world may not know so clearly how "The King of Masked Singer" came about, but for several other satellite TV stations, it is really not difficult to figure out.

They quickly figured out where the creativity comes from in the program "The King of Masked Singer".

However, the result surprised them a little.

Although Chen Zhixian is indeed very famous now, he is a genius lyricist and songwriter.

However, the two lyricists and variety shows are completely inconsistent. Don’t say that "The King of Masked Singers" is a music variety show.

Which variety show you have seen is planned by a lyricist and songwriter?

What made them even more jealous is the way the Tomato TV and Chen Zhixian cooperated with the show "The King of Masked Singer"!

The way Chen Zhixian and Tomato TV cooperate is actually just a way of copyright cooperation!

And this method can undoubtedly be said to be the most wanted cooperation method for major satellite TV stations!

Because, if it is a program you bought, not only will you have to spend a huge amount of money to purchase the broadcasting rights, but you will also have to share a large amount of advertising profits.

Moreover, because the program itself is not produced by a TV station, not only does the profit have to be divided into a large part of it, but it also has to be controlled by others.

However, the cooperation between Chen Zhixian and Tomato TV is just a copyright cooperation method, which means that the TV station almost completely controls the program.

Although we must share some profits and share some profits to Chen Zhixian, this sharing is much better than other cooperation methods.

Of course, this cooperation method is not entirely more beneficial than disadvantages. In fact, this cooperation method does bear higher risks for TV stations.

However, if the show becomes popular, this risk will also turn into higher returns!

Of course, those first-tier satellite TV stations would not have thought that Chen Zhixian was really good at variety shows because of "The King of Masked Singers".

However, it is still OK to talk about it. Anyway, it is not a ready-made program. Let’s take a look at the creativity first. If the creativity is really good, then it may not be impossible to cooperate. Anyway, it is a way of copyright cooperation, and the TV station controls the initiative.

At the same time, Chen Shangjun is also "secret talk" with Chen Zhixian!

Qin Ke is also traveling with him!

"In the past two days, several satellite TV stations and variety show production companies have wanted to meet you, hoping to have an interview with you. What do you think?" Chen Shangjun asked.

"Why are you here together?" Chen Zhixian answered dysfunctionally and swept over Qin Ke and Chen Shangjun in a gossip.

Chen Shangjun couldn't help but roll his eyes and said, "I'm talking about serious business, okay? Lawyer Qin naturally has important things to say."

"What am I thinking? I didn't think of anything. Since you are here together, you must have some ideas. Let's talk about it." Chen Zhixian said with a smile.

Chen Shangjun and Qin Ke looked at each other, and they were both helpless.

"Before I talked about this, I wondered, the success of "The Masked Singer" was just a chance, or do you have other ideas about variety shows?" Chen Shangjun asked.

"What do you say if you have other ideas? If the success of "The Masked Singer" was just a chance, what do you say?" Chen Zhixian was a little curious about Chen Shangjun and the others' ideas.

"If the success of "The Masked Singer" is just an accident, then there is naturally nothing to say, but if you have other ideas, my suggestion is that it is best that we can lead our own program production team. Even if we can't start with a program like "The Masked Singer" at the beginning, we can start with some relatively simple programs, because the cooperation method of "The Masked Singer" is not the long-term way of cooperation!" Chen Shangjun pondered for a moment and said.

"Oh? Why? The way to cooperate in "The Masked Singer" is not a long-term way?" Chen Zhixian asked in confusion.

"Lawyer Qin, please tell me." Chen Shangjun looked at Qin Ke and said.

"The cooperation method of "The Masked Singer" is a copyright cooperation. The biggest disadvantage of this cooperation is that the initiative is in the hands of Party B. Of course, this is also the reason why domestic TV stations have always been strong. There is nothing to say. The key to the problem is that you only have 15% of the copyright, and the advertising part in the signed contract is only for the first season!

So when it comes to the second season, according to the copyright contract, your 15% copyright remains unchanged, but the advertising share, do you think Tomato TV will give you another one?

They have too many ways to make "The King of Masked Singer" only obtain meager book returns, or even directly lose money. At that time, you have no way!

Of course, maybe Tomato TV may not be so great. According to the current domestic TV stations’ usual habits, in the second season, they will basically directly ask you to give you some money and buy out the copyright. In other words, the future "The King of Masked Singer" will no longer have anything to do with you!"

Chen Zhixian understood it, but to put it bluntly, this is the first time to cooperate. Because Tomato TV still needs Chen Zhixian's help, the program can be successful, it gives a 15% advertising share.

This advertising share is a direct advertising share. They have no way to do anything, because the advertising fee you sell on your TV station must be distributed to Chen Zhixian in the same proportion.

However, if there is no contract for advertising sharing, then it is just copyright sharing, then it is profit sharing. The production rights are in the hands of Tomato TV, and the operation rights are also in their hands, and the cost in it is decided by them.

Just like the difference between the box office and profit sharing of a movie.

The box office is there. No matter how much you cost, the box office is the box office, and the profit is different.

Chen Zhixian found out that he was really too young.

But in fact, this is inevitable, because TV stations have always been a strong party in China, so it is impossible to sign you several seasons at a time for advertising.

Therefore, as long as it is a copyright cooperation method, it is destined and the result is beneficial to the TV station.

No wonder Chen Shangjun asked such a question.

If you really want to develop towards variety shows, it is best to have your own production team. Then if you cooperate with the TV station, it will be completely different.

"If it is a separation mode of production and broadcasting, then cooperation with the TV station will become relatively fair. Of course, if you want to truly treat them equally, it is not enough to rely on "The King of Masked Singers" alone." Qin Ke continued.

Chen Zhixian nodded, feeling helpless.

In fact, "The King of Masked Singer" can be said to be quite accidental. At first, he did not think about any variety show.

But now I feel that it would be a pity if I don’t use so many ready-made variety show ideas and the market-tested programs.

Originally, he thought that the cooperation method of "The King of Masked Singer" was quite good, and it was easy to do it. It was done by doing a creative plan for the program. But now, after listening to Qin Ke and Chen Shangjun's analysis, he realized that he was still too naive.

If hundreds of millions of benefits can be enjoyed exclusively, who is willing to share them?
Chapter completed!