374. Simple to the extreme
Because "I Love Remember Lyrics" has just started production and is not well-known yet, so the advance funding and other things are naturally produced by Minghu Culture.
Cooperation with several major KTV chains across the country is temporarily a kind of mutual assistance cooperation and does not involve money.
Because this is just an early trial cooperation, KTV provides registration points for "I Love Remember Lyrics" and promotes "I Love Remember Lyrics" in major KTV stores. "I Love Remember Lyrics" will also advertise the cooperative chain KTV brands in the program.
However, although Nanguang TV has not reached an agreement on "I Love Remember Lyrics", the publicity support provided is not spared.
In fact, there is only so much that Nanguang TV can do at present.
There is no way. Nanguang Satellite TV's current viewership rate among the national satellite TV stations may not have become a marginal satellite TV station, but it has fallen behind seriously.
In terms of publicity, "I Love Remember Lyrics" is definitely not comparable to programs like "The King of Masked Singer" that have its own celebrity traffic, but the celebrity traffic is not something that cannot be used.
This time, the promotion of "I Love Remember Lyrics" also played the same star recommendation card.
Although Nanguang Satellite TV declined, Nanguang Satellite TV and many celebrities in Hong Kong have very good cooperative relationships. Therefore, Nanguang Satellite TV also mobilized its relationship this time and invited many celebrities to help promote it.
Chen Zhixian also activated his connections and invited many singers to promote "I Love Remember Lyrics".
Only by focusing on celebrity publicity can the best publicity effect be produced.
Soon, many people were surprised to find that at the same time, many singers were promoting a program at the same time.
Liang Qiuhua posted a Weibo post on his personal Weibo that recommended "I Love Remember Lyrics": "I have been in the industry for twenty years. How much does it remember old songs? It doesn't matter if I can't sing. Nanguan TV strives to create a program "I Love Remember Lyrics" that only remembers lyrics. Old songs are new. As long as I remember the lyrics, I have the chance to win a million-dollar prize. What are you waiting for?"
Then soon, Xu Fei also posted a Weibo post: "Nanguang Satellite TV's "I Love Remember Lyrics", there is no threshold. No matter whether you are not fully tuned, or out of tune, or even don't know how to sing, as long as you have a good memory, you can sign up to participate. Lock in Nanguang Satellite TV. At 9:00 pm on April 9, "I Love Remember Lyrics" is a program that truly belongs to civilians!"
Yun Ge: "Don't compete in singing voices, not in stage performance and appearance. As long as you have a good memory, "I Love Remember Lyrics" is your stage, locked at 9:00 pm on April 9th of Nanguang TV!"
Meng Qingyu: "...As a K-song expert, I, as a KTV microphone, want to participate in "I Love Remembering Lyrics". It is not as good as singing, but only memory programs. The bonus is simply too easy to get. It is locked at 9:00 pm on April 9th of Nanguang TV!"
An Wanru @Liu Wei: "Don't someone brag about being the king of memory? "I Love Remembering Lyrics" will go and compare with each other when you have time to see who is better! Lock on 9:00 pm on April 9th of Nanguang TV!"
Liu Wei @ An Wanru: "Go and go. When will Teacher Chen hold a special show for celebrity singers? I will tell you with practical actions that I, Liu Memory King Wei, are definitely not a false reputation. I will lock in Nanguang TV on April 9th at 9:00 pm!"
It has to be said that it is rare for so many singers to recommend a program at the same time. Of course, it is not that easy to ask these singers to help recommend it spontaneously.
For example, Nanguang TV has a good relationship with Hong Kong singers and stars, asking them to help recommend it will also cost some money.
Of course, the other party will definitely give a friendly price.
But Chen Zhixian's connections are his connections.
No matter who these singers are, they basically owe Chen Zhixian favors, so these are the real friendly recommendations!
The program "I Love Remember Lyrics" quickly gained considerable attention because of the recommendations of these stars.
At the same time, it also made other satellite TV stations pay attention to this program.
After all, the success of "The Masked Singer" is right in front of you. Although the ratings of the fourth episode were not as explosive as those of the second and third episodes, and the ratings were down, the average ratings were still above 2!
It is precisely because the ratings of the fourth episode of "The King of Masked Singer" began to decline that Chen Zhixian's strength is even more proven.
Therefore, his new program will naturally attract more attention from other satellite TV stations.
If it weren't for Chen Zhixian's own program this time, rather than copyright cooperation, many TV stations would still be more interested.
Of course, many people are actually not optimistic about this program "I Love Remember Lyrics".
Music programs are not as good as singing skills, what can you think of?
If you have incomplete tone, you can even go on stage if you run out of tune. Will anyone watch this kind of program?
Promotional or something can only make people know that there is such a program to be broadcast, but to really retain the audience, you need to watch the content of the program.
However, Chen Zhixian is very confident. Perhaps the ceiling of "I Love Remembering Lyrics" is indeed not high and it is difficult to compare with those talent shows, but the same program is definitely not bad.
Sometimes, the simpler the thing, the more attractive it is. Of course, the content of the program is too single, which will indeed make the audience tired of watching it, but there is no need to worry about this in the early stage.
Because at this stage, the form of "I Love Remember Lyrics" will only be innovative and will only make people shine!
The promotion of "I Love Remember Lyrics" is not only that. In order to attract more people to watch, "I Love Remember Lyrics" has also reached cooperation agreements with several national chain KTV chains.
The "I Love Remember Lyrics" watch and check-in prize-winning event can be launched. You can take selfies while watching the "I Love Remember Lyrics" program. With selfies, you can go to major chain KTV stores to get a free K song coupon!
Of course, for major chain KTVs, the cost of this free KTV is not high. Which KTV makes money by relying on box fees?
As long as you can attract customers to sing, you always need to spend money?
And this effect is quite good.
Mile is actually not very interested in "I Love Remember Lyrics", but her favorite singer Liang Qiuhua recommended this program, so it's okay to watch it. Moreover, you can also get KTV coupons when you check in, so just take a look!
At the same time, Chen Zhixian, Hu Meihua, Chen Shangjun, and Huang Xiaoming from Nanguang TV were also gathered and were waiting for the first episode of "I Love Remember Lyrics".
For Chen Zhixian, Hu Meihua and others, this is the first time Minghu has produced this kind of star-listed variety show, so it is naturally not an exaggeration to pay attention to it.
For people from Nanguang TV such as Huang Xiaoming, this is another bold attempt by pioneering people like Huang Xiaoming. The success or failure of "I Love Remember" is even related to their career and future.
Chapter completed!